Peter A. Lagiovane

West Nyack, NY 845-***-****

adjfci@r.postjobfree.com www.linkedin.com/in/peter-lagiovane

Communications and Media Relations Leader

Innovative, creative, and strategic communications professional adept at providing thoughtful input and pro-active solutions to deliver consistent and quality communications to industry-leading, middle-market, and global organizations, increasing awareness, delivering key messages, and driving results. A communications expert with the ability to prioritize, multitask, adapt and work well in a fast-paced, deadline-driven environment. Ability to transform complex ideas into creative, simple statements to inform, connect, and inspire employees, guests, and key stakeholders. Tech-savvy and strategic communications leader possessing exceptional writing and editing skills, as well as versed in a wide range of solutions, platforms, channels, and technologies.

Highlights of Expertise

Sports, Entertainment, & Agency Environments

Collaborative Team Player

Relationship / Partnership Development

Influencer Engagement/Management

Brand Communications

Public Relations

Content Curation and Development

Media Relations & Operations

Passionate Storyteller

Special Projects and Event Coordination

Strategic Communications Planning

Event Management

Media Strategies

Presentation Facilitation

Crisis Communications

Social Media Management / Influencers

Press Conferences and Media

Executive Media Preparation

Controlled content placement

Budget Management

Career Experience

National Basketball Association, New York, New York

Senior Manager, Referee and Media Operations Communications (2012 to 2020)

Spearheaded all media and operational communications for the NBA including national / local media coverage, press releases, and events. Cultivated key relationships and open lines of communication with media outlets, industry leaders, and stakeholders. Established and secured media coverage (print, TV, Internet, and radio) both locally and nationally for league-wide initiatives and events. Authored storylines, press releases, media advisories, and content for media placements regarding NBA activities and acted as the main point of contact for NBA referee and Replay Center media relations. Oversaw and coordinated social media accounts including the NBA.com and NBA Twitter accounts.

Designed and launched detailed and focused communication plans for NBA initiatives.

Directed the day-to-day activities of the Basketball Communications staff and on-site media relations and ensured adherence with industry and company guidelines.

Managed and coordinated all media relations for the NBA including the NBA Replay Center, All-Star Game, Annual Rookie Transition Program, and pre-season Global Games, which comprised all league-sponsored international competitions.

Acted as a point of contact and subject matter expert for pre- and on-site assistance for PR event management at all NBA events including the Draft, Lottery, Finals, and All-Star Weekend.

Oversaw and managed organizational social media (Twitter) accounts, @NBAPR and @NBAOfficial.

Wrote and introduced the annual NBA Officials Media Guide and NBA Media Directory “Blue Book.”

Lead the strategic redesign and expansion of league’s All Star Media Day event.

Successfully streamlined and improved the efficiency of the media “pool reporter” request process.

Maintained a keen eye on all media coverage and acted to mitigation any issues or inaccurate information around the NBA.

Developed and facilitated on-court monthly award presentations for marketing partners, as well as monthly and weekly awards (sought nominations, issued releases, and updated all-time lists and on-court presentations).

Manager, Basketball and Media Operations Communications (2006 to 2012)

Led the assessment of existing communication plans, identified areas that could be improved, and introduced a more comprehensive plan for all NBA initiatives. Oversaw staffing requirements and ensured there was adequate support available and media relations were in place for NBA Draft, Conference Finals, and the All-Star Game and coordinated NBA player media availabilities. Facilitated all on-site studio appearances for live talkbacks, satellite media tours, and company-wide greetings. Directed and organized broadcast live shot areas at NBA events (Playoffs, Finals, All-Star Game, and NBA Draft).

Contributed to the content of annual NBA Officials Media Guide and NBA Media Directory “Blue Book.”

Managed media relations and acted as liaison for media training during the yearly Rookie Transition Program.

Coordinator, Basketball Communications and Community Relations (2002 to 2006)

Coordinated key initiatives and associated public/media relations and operations for Reading & Learning Center dedications during the NBA All-Star and Finals. Liaised with the media and public during the draft and oversaw the television live-shot area.

Spearheaded the NBA's "Read to Achieve" initiative and ensured the strategic promotion and communication of the strategy to the public.

Additional Experience

Senior Account Executive / Account Executive (1999 to 2002) Octagon Marketing, Stamford, Connecticut

Account Executive (1998 to 1999) The Sherry Group, Inc., Parsippany, New Jersey

Intern (1997 to 1997) Silverman Media & Marketing, New York, New York

Education & Credentials

Master of Sport Management and Administration, 1997

The University of Tennessee, Knoxville, Tennessee

Bachelor of Science in Health and Fitness, 1994

Springfield College, Springfield, Massachusetts

Professional Development

Certified Strength and Conditioning Specialist (C.S.C.S)

Technologies

Microsoft Office Suite, Twitter, Facebook, Instagram, Snapchat, Adobe Creative Suite, Visio, InterAction, WordPress

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