Francis S. Santos

** *. ****** ******, ***. Lucia, San Juan City

Mobile no.: +63-977-*******

E-mail Address: adjaw6@r.postjobfree.com

Birthdate: October 19, 1980

EXECUTIVE LEADER

Accomplished executive with experience in operations management, marketing, strategic planning, business expansion, finance and brand management. Persuasive and tenacious leader with a proven track of record in achieving positive results by developing strategic business partners, identifying new and right target markets and developing appropriate business processes. Proven success with increasing sales and expanding market share while controlling expenses. AREAS OF EXCELLENCE

● Retail and Services Industry ● More than 10 Years of Experience Corporate Planning Strategic Planning Brand Management Branch Operations Management Strategic Marketing Market Research Budget and Financial Administration Training and Development Sales and Profitability RELATED PROFESSIONAL EXPERIENCES

Area Operations Manager KC Wonderland (World Of Fun) Jan.-Sept. 2020 Business Development Manager One MP Hog Raising Farm 2016 to 2019 Director For Marketing KC Wonderland (World Of Fun & Affiliate brands) 2012 to 2016 Marketing Manager KC Wonderland (World Of Fun & Affiliate brands) 2010 to 2012 Local Store Marketing Officer KC Wonderland (World Of Fun & Affiliate brands) 2008 to 2010 Area Marketing Supervisor KC Wonderland (World Of Fun & Affiliate brands) 2006 to 2008 Operations Supervisor Demo Power Philippines, Inc. 2004 to 2006 Operations Field Assistant Demo Power Philippines, Inc. 2002 to 2004 Team Leader Demo Power Philippines, Inc. 2001 to 2002 CAREER HIGHLIGHTS - EXECUTIVE EXPERTISE

EFFECTIVE PLANS &

STRATEGIES

Lead in formulating effective marketing strategies & programs to help achieve optimum sales performance & profitability.

Ensures that marketing plans are implemented by Marketing Manager and Area Managers

ADVERTISING, PUBLICITY

& CORPORATE SOCIAL

RESPONSIBILITY

Direct in the conceptualization & development of advertising plans and materials, PR programs/activities aimed in promoting goodwill for the company

Develop sustainable corporate social responsibility programs in coordination with HR Department if needed

MARKETING ACTIVITIES &

PROMOTION

Directs in the formulation of nationwide promotions to achieve target sales, ensures that there are store local marketing activities to achieve targeted sales of the store, conducts game machine tournaments and activities MARKET PENETRATION Implement VIP membership loyalty program and expands membership base

Implement loyalty programs and promotion

Develop membership database for better data mining communication with the target market

MARKET RESEARCH Implement appropriate research agendas POLICIES & PROCEDURES Formulates, disseminates and implement sound policies covering all vital functions of the department to ensure inter and intra-departmental coordination

Develop operating systems and procedures to enhance the department's satisfactory delivery of its services

STANDARD STORE LOOK

& BRANCH DISPLAY

Standard store design in coordination with Repair and Services Department

Ensures that all marketing collaterals are properly displayed & relevant to stores

Standardizes over-all look, store front & signages, redemption booth & game machine signages

BRANCH OPERATIONS &

SALES ACHIEVEMENT

Ensures that all standard operation procedures are properly implemented.

Provide analysis of sales trend and product performance, evaluate effectiveness of current action plans and develop new set of action plans if needed

Regular monitoring using problem solving and problem analysis tools PROFITABILITY & COST

CONTROL

Consistent monitoring of operating expenses and provide plans to cut down on expenses.

PEOPLE MANAGEMENT Check adequacy of manpower and individual performance of staff. CUSTOMER SERVICE Check condition and functionality of game machines, monitor machine mix and provide recommendations for improvement.

Check cleanliness of the whole facility, store lightings, store room temperature.

Check if branch personnel consistently practice all operation standards.

Check if security and safety standard procedures are being enforced. CAREER HIGHLIGHTS - KEY ACCOMPLISHMENTS

KEY ACCOMPLISHMENTS IMPLEMENTED SPECIFIC ACTIVITIES Brand Management World Of Fun Family Entertainment Center

Sports Zone Game Center

Fun Time Family Entertainment Center

Bahay Trese – Immersive Horror Attraction

Online and Social Media

Activities

WOF and Bahay Trese Website

Social media accounts of WOF and affiliate brands Nationwide Events Fun Family Fest

Videoke Idol Singing Competition

Pump It Up Dance Machine Competition

Nationwide Promotion Study Now, Play Later

Fun Pamilya Nationwide Raffle Promotion

Token Value Specials

Traffic Generator Activities Shop and Play Promo

Dine and Play Promo

Distribution of 5 Free Game Coupons

Kapitbahay Ni Woffy Store Promotion

Loyalty Programs Fun Pamilya VIP Loyalty Card

WOF Complete Me Frequency Card

Market Research UAI survey

Traffic generator survey

ATR surveys

TNS Market Research (2 Waves)

Branch Display Standard Game Machine Signages

Standard Store Design and Marketing Collaterals

Seasonal Store Theme Dressed-Up

Sales and Profitability Problem Solving and Analysis Monthly Report and Presentation

Sales building action plans

Customer Service Ideal store standards on game machines, facility, and customers (ISDA & SQS) Inventory Management Redemption inventory report (RIOT), retrieval procedures, and requisition of supplies

EDUCATIONAL BACKGROUND

Post Graduate:

Diploma in Strategic Marketing Management

2010 – 2015

De La Salle-College Of Saint Benilde

College:

Bachelor of Science in Business Administration

(Major in Management)

1997 – 2001

Polytechnic University of the Philippines

Secondary Education: 1993 – 1997

Aquinas School (San Juan, City)

Primary Education: 1987 – 1993

Aquinas School (San Juan, City)

TRAININGS AND CERTIFICATIONS

Digital Marketing 2014

Ms. Cecille Aylon

De La Salle-College Of Saint Benilde

Marketing Services and Below-The-Line Marketing 2014 Ms. Cecille Aylon

De La Salle-College Of Saint Benilde

Integrated Marketing Communication 2012

Mr. Simplicio Umali Jr.

De La Salle-College Of Saint Benilde

Mini-MBA 2011

Mr. Ricky de Vera

ARIVA Events

Basic and Advance Photography 2011

Federation of Philippine Photographers

Basic Manager’s Course 2009

UP Institute of Small-Scale Industries

RECOGNITIONS AND AWARDS

2008 Store Of The Year World Of Fun – SM City Cebu Branch 2007 Store Of The Year World Of Fun – SM City Batangas Branch 2006 Store Of The Year World Of Fun – KCC Mall of Gensan Branch 2008 Model Employee of The Year Year 2008

World Of Fun – KC Wonderland

2004 Most Outstanding Employee Award Year 2004

Demo Power Philippines

REFERENCES (RELATED TO PROFESSIONAL EXPERIENCES)

Name Relationship Contact #

Ms. Chinkee S. Ayaquil WOF – Exec. Director For Business Development & Training 091*-******* Ms. Kaye D. Molina WOF – Director For Audit and Business Assurance 091*-******* Mr. Antonio N. Abaya Jr. WOF – General Manager (Former Immediate Superior) 091*-*******

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