Executive Profile

Strategic marketing specialist with 9 years of a successful career with

diverse roles distinguished by commended performance and proven results.

Design and Development of New Product Development, Digital Transformation, Digital Automation, problem solving, road map from scratch to End.

Steered digital marketing with focus on rapidly and managing marketing programs across various media including ATL, BTL, TTL, Website Growth Analysis, paid search, display, content, retargeting, organic search and social media.

Identifying gaps in market opportunities, producing relevant messaging

& creative and a conversion funnel to acquire qualified sales opportunities.

Proven track record of devising marketing strategies that have elevated brands from relative obscurity, forging strategic alliances, driving revenue & growing profits in competitive markets.

Data Analysis, Budget Forecasting and Product Marketing. Bagged Best Employee Award (thrice) and Best Manager Award

(twice) in Xcedo Digital Pvt Ltd and TAB Capital Ltd. Projects Managed: Finance & Loan Services, Brand and Influencer Management, E Commerce Website and Product Management, HVAC Services Products Website, Content Management Sites, Software Design Development, Doctor Application Based Sites, Real Estate, B2B Marketing Projects, Rummy Apps.

Developed a highly effective social media content, message distribution and engagement platform which diversified the organisation’s brand messaging channels, increased product visibilities, quality web visits, Growth Hacking and lead conversions.

Enhanced brand communication by developing a target message map that clarified the brand’s differentiators and value proposition. Knowledge Purview

New Product Structure Mapping, Competitor analysis and Team Management.

Budget Forecasting, Brand management, Mobile Product Apps Marketing.

Influencer Management Marketing and Affiliate Marketing. Email, SMS, WhatsApp Marketing and Community Marketing Paid Ads, Search Engine Marketing (SEM), Search Engine Optimizations (SEO)

Key Impact Areas

NRUSINHA CHARAN PANDA

Senior Digital Marketing / Product Marketing Professional Proficiency in formulating, developing and implementing yearly marketing & business strategies to ensure attainment of revenue goals and promoting brands

Location Preference: Pune, PAN India

+91-832******* adjafr@r.postjobfree.com

New Product Research,

Analysis and Development

Digital Marketing Strategy

Budget Planning and

Implementation.

Website Growth Analysis,

Digital Transformation

and Automation

Brand Management

(ATL, BTL, TTL)

SEO/SEM/ASO/ORM/SMM

/ e-Mail Marketing/

WhatsApp Marketing

Media Planning, Buying

and Budgeting

Content, Influencer

Management and

Marketing

Data Analysis and

reporting, ROI/Team

Management

Client Management,

Reporting and Query

Solving

On-Page Optimization

Off Page Optimization

YouTube and Video Marketing, OTT Platform Marketing YouTube SEO Marketing

Mobile Google Play Store/ App Store Optimization (ASO) Content Marketing

Product, Website Audit and Website Architecture, Market Analysis Online Reputation Management, App Store and Play Store Review Rating Management.

Creative Image, Video and Content Marketing Strategy Making Social Media Marketing

o Profile/ Groups/Community Management On Facebook, LinkedIn, Twitter, Slide Share, Myspace, Digg, YouTube, Flickr, OTT Platform And Many More Social Networking Sites. Education

B.B.A from Sathyabama University, Chennai with 7.82 GPA in 2010 MBA/PGDM (Marketing), Sathyabama University with 7.5 GPA in 2012

Key Skills

Career Timeline

Professional Experience

Since May’2019, with Giantview Pvt. Ltd., Pune as Sr. Digital Marketing Manager Role:

Strategizing, conceptualizing & preparing the overall marketing & brand strategy and Organic Branding. Digital Automation, Product Marketing, and Product Deleopment. Framing business plan within the budget limits to increase leads through overall digital space using: o Various digital marketing strategies to drive traffic to website like SEO, link building, social media profiles

(FB, twitter, LinkedIn), videos and content blog strategy. o Facebook/Instagram/Twitter ads to reach the right target audience with minimum spend. Contributing in creating a rich set of prospective database for marketing activities using analytics. Managing App Store Optimization, YouTube promotions,, Social Media Marketing, WhatsApp engagement and so on .

Designing an e-mailer campaign strategy to generate leads & awareness. Preparing brochures/leaflets ads for awareness among target audience. Planning, designing and executing the social impact report of consisting of customer Videos and Photo shoot along with client’s stories and blogs.

Managing customers and Influencers videos to increase brand reputation & awareness among target audience. Feb’2018 to Jan’2019 with Punewala Finance Ltd. (TAB Capital Ltd.), Pune as Digital Marketing Manager Role:

Conceptualised and executed all functions related to Marketing Communication, Brand & Product/Category Communication, Production, Digital Marketing campaigns. Digital Product Development, Product Marketing, and Company Branding. Led generations, SEM, SEO, Branding (Online & Offline), website management, and application flow set while managing the marking campaigns and vendors.

Communicator

Leader

Collaborator

Strategic

Thinker

Planner

Daze Info

Ratna

Technologies

Analytical

Punewala

Finance Ltd.

2015-

2017

2018-

2019

2019-

2020

2011-

2012

2012-

2015

Xcedo Digital

Pvt. Ltd.

Giantview Pvt.

Ltd.

Nov’2015 to Dec’2017 with Xcedo Digital Pvt. Ltd., Pune as Digital Marketing Manager Role:

Created project’s design, development, and executed digital marketing plannng in coordnatin with 20 team membrs.

Formulated project initiation documents (statement of work) and detailed project plan with key milestones and budgets.

Product Development, Product Management, Website Growth Analysis, Client Visitors Analysis and Managing. Managed technical workflow and acted as SPOC for reporting & communications with clients Jun’2012 to Oct’2015 with Ratna Technologies, Bhubaneswar as SEO Team Lead Acted as Product Manager for Internal Projects and, mentored SEO and social media team of 10 membrs. Created project’s design, development, and executed digital marketing plannng in coordnatin for Overseas Clients. Interacted with the clients as SPOC of the organisation Sep’2011 to Mar’2012 with Daze Info, Bangalore as Social Media Analyst Social Media, SEO Analysis and Posting.

Technical & IT Skills

Analytic Tools Used

Reporting & CMS Tools

Ad Tool

Data Analytic Tool

Google Analytics, SEM Rush, Lead Square, Ubersuggest, Adobe Analytics Mozz, Similar Web Analytics, Hootsuite, Ahref, Google Play Store Console Bitrix 24, Zoho, Lark, Jira, Hubspot

Ad espresso, Google, Facebook, LinkedIn, Zoho Social Media Tool Google Data Studio, Microsoft Power BI, SAS Business Intelligence, Programming Languages

Software Proficiency

Database Proficiency

Operating Systems

HTML, C, C++, Core Java

Microsoft Visual Studio Team System, Adobe (Photoshop), Filmora, Oracle

Windows XP, Windows Vista, Windows 7 & Linux

Personal Details

Date of Birth: 12th Jun 1989

Languages Known: English, Hindi, Oriya and Telugu

Address: Nandan Spectra, Balewadi Road, Banner, Pune- 411045, Maharashtra

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