An accomplished business development professional with more than 15 years of
distinguished performance in the retail and automotive industry with clients ranging from private multinational companies and government organizations. Portfolio achievements include increasing revenue, driving profit improvements and improving brand awareness. Broad-based background encompasses exceptional work ethic and commitment to organizational objectives.With extensive knowledge in franchising and retail-end business.
Proactive manager, team builder and tactical planner with the ability to hire, train and motivate top performers.
Knowledgeable in Neuromarketing the same marketing strategy employed by top 500 companies in the U.S. and is proven to increase sales significantly. Key points:
Adlib International Sales, Inc.
4th floor, CBC Corporate Center, 724 Shaw Boulevard, Mandaluyong City Sales Manager – February 18, 2019, up July 21, 2020 Supplying the market with high-end products from home automation, security and architectural products.
Planned and organized market research.
Established proper sales policy.
Advised board of directors about current sales situation and policy.
Forecast sales thru scientific data.
Appointment of Sales and allocate quota for each member.
Arranged training of team.
Meet with key decision making person to close projects.
Created a competitive and efficient Sales Team by effective supervision.
ISO Certified Quality Management System.
Increased monthly sales by 20%-35%.
Penetrated government accounts that add volume to sales.
Resolved various operational problems.
Forwin Enterprises, Inc.
Equitable Bank Building Room 607, 262 Juan Luna Street, Binondo, City of Manila Assistant Marketing Manager – Sales and Marketing Manager - August 05, 2013, to February 15, 2019
Initiated marketing objectives, implemented sales plans for architectural and industrial products.
Meets marketing and sales financial and operational objectives by forecasting and analyzing.
Research and report on external opportunities.
Developed and applied procedures for the enhancement of operation.
Monitored and motivate Marketing Executives.
Increased annual sales by 60% by increasing brand awareness and exceeded sales goals.
Increased clientele by around 67%.
Revived and sold dead stocks for more than 3 years.
Captured major clients that resulted in increased total sales. ROBERTO MIGUEL
1089 Aguilar Street,
Keen attention to
Freeze Master Auto Shop
Jose Abad Santos, Tondo, City of Manila
Shop Manager – July 19, 2005 to July 10, 2013
Planned and executed marketing campaigns to attract clients.
Sourced for corporate clients.
Perform diagnosis and detect defects in automotive systems.
Communicate defects to vehicle owners.
Relay defects to mechanics and supervises on-going jobs.
Sourced for suppliers that can offer the most competitive price. Main Hardware
T. Alonzo Street, City of Manila
Dealer Sales Executive - July 08, 2002 to May 27, 2005
Sourced new clients and supplied them with high-end security products.
Due to negotiation skills, assigned to handle big and critical accounts.
Activated dormant accounts by re-establishing rapport with key persons.
Gathered data on competitor's pricing and product quality to apply the necessary marketing campaign to gain an advantage in market share.
Negotiated with MC Home Depot a space for showcasing products to make the brands stand-out and develop brand recognition. Octagon Computer Superstore (Formerly Columbia Computer Superstore) 4th floor SM Megamall, Mandaluyong City
Management Trainee - Branch Manager - July 06, 2000 to May 30, 2002
Managed a superstore with a floor space of almost 200 square meters.
Handled seven (7) departments comprising of 40-80 personnel and our branch was chosen as the training ground for new employees that will be assigned in various branches.
Implement guidelines for a smooth operation of the shop which resulted to increase in sales by 45%.
Formulated above the line and below the line marketing activities.
Perform market research and analysis of clients and competitors to gain an advantage in the retail field.
Conducted seminars on proper sales approaches and computer hardware specifications.
Motivate all personnel and keep their morale high.
Managing Store Sales Executives for higher sales productivity at retail outlets.
Set merchandising activities for effective selling and more visually appealing store.
Divine Word College of
1992 to 1996
Bachelor of Science in
1996 to 1999
May 30, 2005 to June 24,
Basic Car Maintenance
Junn Mercedes 0995
Miles Kirby Wong 0906
Joel Yu 0917