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Event Marketing Manager

Farmingdale, NY
December 28, 2020

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Barbara Siminerio

Farmingdale, NY • • 631-***-****


Senior event marketing professional with extensive experience delivering highly experiential events designed to build client/prospect engagement and drive branding and messaging. Accomplished, creative, and flexible with the ability to oversee and manage a large, diverse portfolio of events, negotiate complex venue/sponsor/vendor agreements that meet event budgets, and ensure completion of deliverables to meet deadlines. From large-scale trade shows to intimate, executive roundtables, proven success in planning, logistics, managing teams of vendors and internal or contract resources, globally and across a wide range of industries. Special Events Planning Event Public Relations Trade Show Management Event ROI Reporting/Analysis Campaign Management Branding/Messaging Budgeting/Planning

Marketing Event Planning

Complex Negotiations

Conference Production

Team Management/Development

Live Event Production



Senior Events Marketing Manger

New York, NY

5/18- 1/20

Managed events team and large portfolio of trade show sponsorships and other events – 90 per year – for this leading background and identity services provider

Produced a variety of high-profile proprietary events including President’s Club, Client Advisory Board, industry summits, and executive roundtables

Worked closely with GMs and vertical marketing leaders to deliver events that met their vision and budget

Responsible for $1.5M events budget, working with FP&A team to ensure accuracy and identify opportunities for savings

Sourced new booth vendor and played integral role in final design and functionality

Elevated booth experience with catering, activities, and more

Onboarded new vendors for lead collection (iCapture), and meeting scheduling (Jifflenow)

Partnered with Marketing Operations on lead routing in Salesforce and HubSpot, and on event reporting

Collaborated on the creation of pre and post show communications, landing pages, and social posts MARCHON EYEWEAR

Global Marketing and Communications Manager (12/11-11/17) Melville, NY


Event Planning

o Oversaw operational planning and execution of numerous industry events, including annual Marchon/VSP Vision Expo West Party, across the globe, on time and on budget o Assisted with venue selection including locations such as MILK Studios, Top of the Rock, One Word Trade, LeParker Meridien Hotel, Hornblower Cruises, licensor retail space and showrooms o Organized internal/employee events – team building activities, holiday parties, etc. o Developed logistic and production timelines with defined deadlines; effectively communicated project status to all teams involved

o Managed pre-event coordination and same day logistics with partners and vendors; served as primary liaison for all event personnel

o Managed budgets, contracts and payments; reconciled invoices o Secured accommodations, travel, entertainment and permits as needed o Facilitated post event meetings to evaluate successes and challenges


o Transformed continuing education programs from print to web, digital and audio. Courses and formats were approved by the American Board of Opticinary and offered to accounts free of charge o Collaborated with key account department to develop individualized education portals for multimillion- dollar clients

o Designed and launched a sales rep only education website, online training, Webexes, and contests for US team

o Integral in the implementation and maintenance of the company’s newly designed website o Produced and disseminated brand portfolios, corporate brochures and messaging, trend videos and magazines, and corporate standards and guidelines while providing editing expertise and making design decisions

o Managed departmental budget, more than $4.5M

Corporate Responsibility

o Orchestrated community outreach events with Reading with Fundamentals, Boys and Girls Club of Chester, Huntington Tri-CYA and VSP Mobile Clinics o Cultivated relationships with charitable partners: Guide Dog Foundation for the Blind, Sightsavers, Optometry Giving Sight, and Career Gear

Brand Operations Manager (8/05-12/11)

Led projects that were across multiple brands including key account assortments, Vision Expo, and Frames Data

Surveyed and analyzed sample bags in the field and implemented a new sample bag strategy for salesforce

Developed new collateral materials to accompany sales rep releases

Oversaw day-to-day operations of internal PR team Senior Supervisor Distribution Center (10/00-8/05)

Managed and oversaw four key departments (receiving, key accounts, retail, sales rep inventory)

Established daily production goals with all staff

Coached and counseled team members as needed to ensure all goals were met in a timely manner

Responsible for preparing all samples for domestic trade shows EDUCATION

B.S., Business Administration and Accounting

Hofstra University, Hempstead, NY


Microsoft Office Suite, Salesforce, SAP, BI, ShowGo, Concur, SharePoint, NetSuite, Smartsheet, HubSpot

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