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Social Media Marketing

Location:
Boston, MA
Posted:
December 28, 2020

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Resume:

Lauren A. Birmingham

*** ****** ****** ** ******, MA 02116

Tele. 617-***-**** Cell 617-***-****

adiz6f@r.postjobfree.com

Profile

Writer, marketer, publicist, and advertising professional with excellent communication skills. Writing headlines, creative copy, technical content for a variety of businesses and products. Result-driven who has created and executed public relations strategies and events for both start-up companies and large corporations. Writing copy and producing radio, TV, print (magazine and newspaper), and video ads and content for companies’ brand development. Generating visibility in TV, print, radio, and internet. Spearheading fundraising efforts for art-related and charity organizations with major sport figures. Familiar with Apple applications, Word Press, Excel, and Google Ads/SEO. Diplomatic personality that can work independently or on a team. Sales driven, self-starter, organized, people-oriented and multi-tasker.

High School

Cranston West High School to 1979

University

Rhode Island College to 1982

English and Literature major

Communication and Fine Arts minor

Rhode Island College 1979 to 1982 BA degree in English, Literature and Communications Rhode Island College 1982 and 1983 started Masters in English/Journalism/Marketing

/Photography

Graduate Studies

Rhode Island College started Master’s Program 1986 Journalism and photography

Work Experience

Hasbro Toys Providence, RI 1986 ~ marketing department working on the international toy line of Barbie, Gi Joe, and Playschool Hasbro Toys Paris France 1987 marketing department working on the international toy line of Barbie, Gi Joe, and Playschool Effectively worked between the engineering department at Hasbro headquarters in Pawtucket, RI and the marketing team, developing instore marketing strategies and visual collateral for advertising and promotion campaigns for in-store and the International Toy Show. When Hasbro bought out Milton Bradley, I moved to France to introduce the American toy line on the French market with Hasbro France; working with France and European countries to gain visibility in the international market.

Boston Magazine 1988 ~ Editorial assistant.

Boston Homes & Gardens Magazine 1989 ~ Editorial and photography assistant.

WRCA Radio 1983 writer, promotions manager 1990 ~ Radio Promotions Manager

Started as a sales person and then promoted to Sales & Promotions for a start-up radio station in Boston airing in all of Massachusetts owned by La Marca Media NYC. Generated sales bringing in new clients to increase revenues, developed radio shows with the talent in the arts market and comedy – Boston Ballet, Wang Center and Symphony Hall; Nicks Comedy and the Comedy Connection. Wrote radio spots, assisted in production with on-air talent; developed creative promotions with brands of all kinds to increase visibility for the station in the eye of the public. Wrote and distributed press kits and releases for the new radio station to gain exposure in the marketplace.

Birmingham Associates Public Relations & Marketing Agency, owner 1992 to present.

Created a start-up full service public relations and marketing agency with Charles J. Cohen (who specialized in theatre, arts and music; who was John Lennon’s press agent) providing the writing and production of print, radio and TV for clients who needed to launch, relaunch or improve their brand, Responsibilities include: bringing in new business, developing public relations campaigns – writing and distributing press kits and releases; implementing marketing and communication campaigns for Boston sports teams, theatre, concerts, authors, event fundraising, restauranteurs, business leaders, and universities. A major part of my role was executing and press relations for major Boston sports players, The Boston Bruins, Red Sox, New England Patriots and Celtics; along with restaurant, theatre and music and arts clients and events.

Cooking Vacations, owner 1990 to present.

Organizing cooking tours throughout all of Italy.

Created a start-up culinary tour company offering high end culinary and cultural tours in Italy targeting the international market – both individual consumers and travel agencies. Traveling throughout Italy interviewing, developing tours, photographing, and filming each property owner and property; writing copy content and negotiating pricing. Creatively publishing content on line; target marketing to clients; writing and distributing monthly newsletters; working on Google Ad campaigns, organic SEO and social media, and keeping the company competitive and visually present in the on-line marketplace. Developing with programmer a reservation system to track client requests and reservations, provide post trip communications selling for the next year. Invited guest speaker for the New York Times Travel Show each year on a select panel addressing the press and general public on culinary travel trends in the marketplace. Cooking Vacations Newsletters, https://www.cooking-vacations.com/media- coverage/newsletter/

Lifestyle Vacations Paris, France 1990 to present. Assisting in sending culinary groups to France.

Tastes Of Italia Magazine

Journalist 2009 to present

Tastes of Italia Magazine, American correspondent, writer and photographer for Tastes of Italia Magazine, based in California writing food and travel stories on Italy. 2008 to present.

Accolades

Cooking Vacations gained international coverage when it appeared on the cover of National Geographic Traveler hailed as “the most authentic American culinary agency with authentic cooking tours to Italy.” Lauren held the position as Secretary for Amities San Frontiers Boston under the Consulate General of Monaco, Dr. Helen Day, in Boston. Activities & Hobbies:

Reading classic books, cooking, ice-skating, photography, gardening, traveling, sewing, yoga, ice-skating, and writing.

Volunteer

Boston Bruins Foundation, helping at events and donating trips for their fundraising efforts.

Winter Walk, donating time and executing events with Boston media to help the homeless. The Reaching Back Foundation with E. Macey Russell of Choate, Hall & Stewart LLP. Working with MasterCard and local athletes in a weekend long golf tournament event.

Boston Rescue Mission, hosting a Pastry & Prosecco Evening in conjunction with Denise Hajjar, Designer & Boutique inviting guests to drop off unused clothing for the homeless while enjoying Prosecco and handmade pastries by Cooking Vacations. Hosted by Sue Brady – Boston radio talent.

Boston Children’s Hospital, The Ellie Fund Boston, Pitching In for Kids, Expect Miracles Foundation, Boston One Fund, WBGH TV and Operation Christmas.

Languages

Mother Language is English, and fluent in French & Italian Client Work in Public Relations & Marketing –please go to pr4hire.com



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