Alexandra Cook

904-***-****

adiyeq@r.postjobfree.com

Current Grassroots Marketing Coordinator with the Philadelphia Union with a demonstrated history of working in the sports industry. Skilled in PowerPoint development, Event Planning and Execution, Grassroot Marketing, and general Marketing/Digital work. A 2018 graduate from University of North Florida and a former NCAA Division I women’s soccer player. EDUCATION

University of North Florida – Jacksonville, Florida Bachelor of Business Administration, Marketing – 2018 Graduate Member of the Coggin College of Business; Member of the Women in Business Society Coastal Carolina University – Conway, South Carolina Business Marketing, Wall College of Business – Transferred May of 2017 Scholarship Recipient of the Division I Women’s Soccer Team EMPLOYMENT HISTORY

Keystone Sports and Entertainment - Philadelphia Union (MLS) Grassroots Marketing Coordinator

Chester, Pennsylvania: January 2020- Present

• Responsible for coordinating and executing grassroots events for the Philadelphia Union

• Leader on scheduling and staffing for our U on Tour community program

• Responsible for managing interns in the Marketing Department

• Charged with managing mascot inquiries as well as planning, developing, and executing mascot appearances

• Served as a Philadelphia Union Academy Liaison when dealing with overall organization of content

• Helped plan and execute internal and external events such as Kit Launch, Watch Parties, and Media Day

• Assisted the Manager of Marketing and Digital with daily tasks related to both departments

• Upkeeping of digital assets for platforms such as YouTube, Twitter, Facebook, and Instagram Spurs Sports and Entertainment

Membership Services Representative – San Antonio FC (USL Championship League) San Antonio, Texas: January 2019-January 2020

• Responsible for retaining and managing 300+ Season Ticket Member Accounts for San Antonio FC

• Successfully executed all game day operations including on-field fan experiences

• Part of the planning and execution for Season Ticket Member events

• Worked watch parties for the club

• Managed accounts that were business specific accounts and kept them in good standing with the club

• Proficient in the Archtics ticketing platform, Microsoft CRM, and Outlook Orlando City Soccer Club (MLS)

Marketing Intern

Orlando, Florida: May 2018-August 2018

• Assisted the Manager of Marketing and Fan Engagement with all in-office activities

• Took the lead on the Orlando Pride Summer Tours: a marketing activation that promoted the Orlando Pride to the children and parents of various summer camps in the Greater Orlando area

• Managed game day activities and marketing activations for both Orlando City and Orlando Pride

• Contributed to the mid-season rebranding of the Orlando Pride by developing various activations for the launch

• Managed grassroot marketing events and participated in many of the in-game production aspects Jacksonville Armada Football Club (NPSL)

Corporate Sponsorships/Game Day Operations Intern

Jacksonville, Florida: May 2017-November 2017

• Assisted the VP of Business Operations to compose business plans, over 20 sponsor recaps, and organize sponsor events for match days/other events

• Met with over 20 corporate sponsors to help draft and fulfill contract elements such as signage, tickets, creative for social media, and player appearances

• Planning and management of all game day operations

• Organized events such as new sponsor announcements and Armada Business Alliance events

• Took the lead on scheduling player appearances with over 5 different team sponsors

• Orchestrated and led weekly marketing meetings with other employees

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