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Sales Manager

New Delhi, Delhi, India
December 23, 2020

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Mobile: +91-971******* E-Mail:


A competent professional having cross-cultural experience in E-commerce, Information Technology and Advertising. Key Account Management, Business development, acquisition of new clients, client servicing, Operations Management and relationship management are the keywords elaborated further.

Partner sites business, Operations and Strategic Projects in key categories.

Pivotal role in Category development, market feedback to develop new product range, pricing and promotion guidance.

Skilled at managing teams to work in sync with the corporate set parameters & motivating them for achieving individual & business goals.

Accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains.

Exceptional communication with a consultative sales style, strong negotiation skills, exceptional problem solving skills and a keen client need assessment aptitude.

Maintaining top line and bottom line growth consistently.


Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets.

Motivating and guiding associates / sub-ordinates to strive for delivering superlative performance, thereby attaining corporate sales and revenue targets, within allocated funds and time limits.

Cultivating mutually beneficial relations with clients to ensure repeat & referral business

Setup and Optimize complete backend operations of E-Commerce- Order management, Catalog Management, Inventory Management, Logistics & MIS, Photo Shoots, Customer Servicing (CRM)

Spearhead internal team and external agencies for development of E-commerce portals.

Understanding business requirement and develop Organization Charts, Process flows SOP’s and strategically team hiring for better performance.


October 2019 till Present- National Sales Manager with The Sunbird Story

Key Deliverables

Responsible for Revenue growth

Mapping & targeting the potential clients of the market and develop the go to market strategy

Identify new sales/product and client opportunities and implement strategies to produce or secure them as the case requires.

Manage Key customer relationships and participate in closing strategic opportunities

Manage the sales teams, operations and resources to deliver profitable growth

Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

Preparing and managing monthly, quarterly and annual sales reports

Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions

Monthly Sales Report preparation and presentation

Leads or drives high value, complex and potentially highly political negotiations (e.g. at CXO, R&D Heads, Information Managers and other stakeholders level)

Ensure all policies, procedures, codes, are communicated and implemented within the sales/customer service team

Develop and prepare support material, lists and information packs for sales team in conjunction with the marketing team.

May 2019 till October 19 - Sr. Business Development Manager in Reliance Big ENT. Pvt Ltd

Key Deliverables

Achieves the total account and territory revenue growth (new sales and renewals)

Manages and closes all Deals (all products/solutions) negotiations on all products

Actively opens doors (identify contacts) to drive new sales in territory; responsible for new-sales

Develop strong sustainable relationships with relevant executive level and influencers at the customer organizations

Build and maintain relationships with key decision makers in- and outside key accounts; continue to expand executive level relationships at current customers

Establish and maintain high standards of product and company knowledge for all sales and service staff in order to deliver the best possible level of service and knowledge (consultative selling) that exceeds customer expectations and builds effective relationships.

January 2017 to April 2019- Key Account Manager in Alamy Images India Pvt Ltd

Key Deliverables

Reporting to the CEO of Alamy India operations for Sales & Marketing activities for new accounts in Delhi & Mumbai Region

Responsible for strategic account planning, ensuring appropriate input from other stakeholders, and focusing on the customer’s business strategy.

Overall account ownership: owns the overall strategy and planning of the customer engagement plan

Executes against the strategic account plan, driving active engagement with important Company’s stakeholders and influencers

Led a cross-functional team with representatives from research, production, post-production, sales and client servicing to ensure all the key accounts received timely and effective support regarding any issue.

Tracking and analyzing competitors’ product offerings, in terms of features and benefits as well as price points, in the market and acting accordingly

Handling Key Accounts in Corporates, Ad agencies, Editorial, Publication & Book Packagers etc

Handling Marketing activities as Brand Promotion, E-mailers, Print Ads, Digital Advertising, Photoshoots & Audio –Video Presentation

Co-ordinate with external agencies to develop and execute the campaign

March 2012 to December 2016- Regional Sales Manager with Lohia Networks Pvt. Ltd (KUNUZ.Com)

Key Deliverables

Identify best suited E Commerce platform and handled complete development as per the business requirement

Managing partnerships with E-com players like Amazon, Flipkart, Paytm, Jabong and other key partners

Key responsibility to manage Photoshoot, product Listing, banners and content management to improve visibility and discoverability of the products, promoted assortment, sub categories and entire listed catalogue

Develop supply chain system to implement JIT (Just in Time) product procurement policy for smoother operations with Middle East based E-commerce Portal

Regular updation and review of the Task progression tracker with the Senior Management, highlighting the accomplishments and also impediments if any.

Skilled at supervising, hiring, mentoring and training the reporting team managing various roles comprising of Vendor Acquisition, inventory management, order fulfillment and cataloguing

Devised the Standard Operating procedures for the department

End to End Management of online marketplace partnerships in soft lines category

New Business acquisition, vendor Management, relationship management with category heads and other stake holders

September 2005 to February 2012 – Sales Manager with Pvt Ltd

Key Deliverables

Development of New business, retaining of Existing clients of Stock Images

Product Sourcing from different Stock Agencies to achieve sales goals and overall growth

Manages client requests and expectations on all aspects of the Accounts assigned

Creating and executing strategies for Product development, marketing and sales of the products

Sales promotion activities such as Print Ad’s, Digital Marketing, E-mailers campaigns

Support product development initiatives and support technical development by providing market insights and competition trends.

Stay informed and analyze on industry trends and direct competitors.

January 2005 to August 2005 Channel Sales officer with MetLife India Insurance Co. Pvt. Ltd.

Key Deliverables

Creating Database of prospects, fixing appointments & meeting clients

Carry out the process of Financial needs Analysis

Create a need for the product through the process of Financial Planning

Closing sales of Life insurance products of METLIFE

Servicing clients, getting feedback & references


Master’s in Business Management from Birla Institute of Technology, Noida in 2004

Bachelor In Business Administration from AB College, Pathankot in 2002

Senior Secondary Education from J&K Board in 1999


Project Name : KunuzMart in Lohia Networks Pvt. Ltd.

Kunuz Mart provides a simple platform for retailers or supplier to manage their Orders / Pickups and Inventory for various Domestic and International marketplace e-commerce platform i.e. / / in UAE and Middle East:

Kunuz Mart having three basic modules, Seller Portal, Order Portal and Admin. Product management i.e. Inventory, Pricing, POs, Orders and Payment on various ecommerce platforms

Independent seller panel, where local retailers from India can manage various products i.e. Apparel, Shoes, Accessories, Electronics etc.

Seller received various orders under JIT and SRS Order models

Admin Module for managing Sellers/ Customers / Products/ Payment etc.

Seller help center support the seller for selling products online.

Warehouse Module for managing product inventory

Capturing various product and their descriptions

Project Name: Admin Control Panel in Pvt. Ltd.

Admin Control Panel is a complete application (ERP) for processing various transactions in a Company

Separate Module for photographers to upload images / videos.

Invoice Creation and Royalties Calculation

Reports (PDF, Crystal Reports, CSV and Excel)

Online Backup Management

Online Currency Converter (Allow users to create invoice in 25 different currency formats)


Debate Participation

Securing Ist Position in fourth and fifth trimesters of MBA

Participated in the organizing committee on the “International Conference on supply chain & Technology in retail” at FICCI.”


Date of Birth : 18th January, 1981

Father’s Name : Lt. Sh M. L. Koul

Contact Address : Flat No 404, Chattarpur Enclave-2, New Delhi

Languages Known : English, Hindi

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