KANISHKA SINGH
Master of Business Administration, IIM Udaipur MBA 2018-20
adivkt@r.postjobfree.com,
Contact number: 966*******
SUMMER INTERNSHIP
Business Intern Peerless Financial Product Distribution Limited 2 Months Work Context and
Action
Processed secondary research to analyze NBFCs business Models & decided one for PGFI.
Consulted with senior management to gain insights of PGFI current & future SWOT matrix.
Studied product-market fit in new geography on basis of psychographic segmentation. Achievements Conceptualized 5 geographical footprints & marketing mix in Tier-1 cities of Eastern Region
Documented research findings and inputs on governance & risk management policies. ACADEMIC BACKGROUND
MBA 2018-2020 Indian Institute of Management, Udaipur BBA MJPRU 2013-2016 Rakshpal Bahadur Management Institute, Bareilly XII CBSE 2012-2013 Army Public School, Bareilly
X CBSE 2010-2011 Agra Public School, Agra
ACADEMIC PROJECTS
Dimensionality
Reduction using R
tool
Collected datasets based on attributes contribute to the fear of statistics among students.
KMO tests & Bartlett’s test of sphericity used to check correlation among 11 variables.
Rotated correlation matrix based on the varimax method where the cutoff was kept at 0.5
Identified 2 factors through factor analysis and correlation was measured using regression. Planned CAMH
Workshop
Assessed mental health problems in CAMH & gaps in healthcare system for Hope Trust.
Designed: Workshop agenda, budgeting, content, activity, logistics & marketing strategies. Cluster Analysis
in R
(Unsupervised
Machine Learning)
Loaded & scaled the random & parent consumer annual spending dataset to form clusters.
Performed PCA on multivariate dataset and captured 61.2% originality in data.
Visualized dissimilarity matrix & Hopkins statistic P(H)=0.52 to test the spatial randomness.
Determined optimal number of clusters, K=2, by elbow, silhouette & gap statistic methods.
Validated clustering results using the internal (silhouette) and external clustering methods.
Compared clustering algorithms (hierarchical, k-means and pam) output using clValid R package. Came up with two actionable clusters for customized sales promotion. Data Visualization Visualized one variable plots and two variable plots, both discrete & continuous mtcars attributes using ggplot2 library in R.
SKILLS
Technical R Studio, Python 3, Advance Excel, ML Algorithms, Business Statistics and Business Analysis. Other Market Research, Product Management, Consumer Insights, Team skills and Communication. CERTIFICATIONS
UpDegree Data Science Masterclass with R: 4 Projects and 8 Case Studies Coursera Business Statistics and Analysis
Coursera Basics of Python 3
POSITIONS OF RESPONSIBILITY
Secretary, Readers
Committee,
IIMU
Drafted the constitution & created awareness of library databases & resources. 2018-20
Invited 3 times key experts of databases from Marketline, Capitaline, Ace KP & Crisil.
Gauged batch interest for newspapers and books & suggested subscription renewals. Organizer, Event
committee, RBMI
Supervised logistics for management event and gathered Rs.50000 as sponsorship. 2015
Received Certificate of appreciation for managing & coordinating the Annual Fest. Co-CURRICULAR ACHIEVEMENTS
Volunteer, RBMI,
District hospital
Arranged 200 volunteers for donating blood to Thalassemia patients. 2016
Assisted hospital team in registration process, blood check-up & refreshment distribution NCC Camp Joined 10 days NCC Training in Bareilly & honored with Corporal B certificate. 2011 Tehkikat Awarded silver medal for inter-college case study competition, 20+ colleges. 2015 Innovision Accorded with bronze medal in product design competition among 30+ teams. 2013 Co-leader, Amway
Co-Led a team of 40+, organized sales demonstration sessions & provided training. 2017
Certified in sales training for nutrition, personal care & home care (Product Categories).