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HR, Marketing Analytics, ML, Data Science, Statistics, Market Research

Location:
Agra, Uttar Pradesh, India
Salary:
800000
Posted:
December 22, 2020

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Resume:

KANISHKA SINGH

Master of Business Administration, IIM Udaipur MBA 2018-20

adivkt@r.postjobfree.com,

Contact number: 966*******

SUMMER INTERNSHIP

Business Intern Peerless Financial Product Distribution Limited 2 Months Work Context and

Action

Processed secondary research to analyze NBFCs business Models & decided one for PGFI.

Consulted with senior management to gain insights of PGFI current & future SWOT matrix.

Studied product-market fit in new geography on basis of psychographic segmentation. Achievements Conceptualized 5 geographical footprints & marketing mix in Tier-1 cities of Eastern Region

Documented research findings and inputs on governance & risk management policies. ACADEMIC BACKGROUND

MBA 2018-2020 Indian Institute of Management, Udaipur BBA MJPRU 2013-2016 Rakshpal Bahadur Management Institute, Bareilly XII CBSE 2012-2013 Army Public School, Bareilly

X CBSE 2010-2011 Agra Public School, Agra

ACADEMIC PROJECTS

Dimensionality

Reduction using R

tool

Collected datasets based on attributes contribute to the fear of statistics among students.

KMO tests & Bartlett’s test of sphericity used to check correlation among 11 variables.

Rotated correlation matrix based on the varimax method where the cutoff was kept at 0.5

Identified 2 factors through factor analysis and correlation was measured using regression. Planned CAMH

Workshop

Assessed mental health problems in CAMH & gaps in healthcare system for Hope Trust.

Designed: Workshop agenda, budgeting, content, activity, logistics & marketing strategies. Cluster Analysis

in R

(Unsupervised

Machine Learning)

Loaded & scaled the random & parent consumer annual spending dataset to form clusters.

Performed PCA on multivariate dataset and captured 61.2% originality in data.

Visualized dissimilarity matrix & Hopkins statistic P(H)=0.52 to test the spatial randomness.

Determined optimal number of clusters, K=2, by elbow, silhouette & gap statistic methods.

Validated clustering results using the internal (silhouette) and external clustering methods.

Compared clustering algorithms (hierarchical, k-means and pam) output using clValid R package. Came up with two actionable clusters for customized sales promotion. Data Visualization Visualized one variable plots and two variable plots, both discrete & continuous mtcars attributes using ggplot2 library in R.

SKILLS

Technical R Studio, Python 3, Advance Excel, ML Algorithms, Business Statistics and Business Analysis. Other Market Research, Product Management, Consumer Insights, Team skills and Communication. CERTIFICATIONS

UpDegree Data Science Masterclass with R: 4 Projects and 8 Case Studies Coursera Business Statistics and Analysis

Coursera Basics of Python 3

POSITIONS OF RESPONSIBILITY

Secretary, Readers

Committee,

IIMU

Drafted the constitution & created awareness of library databases & resources. 2018-20

Invited 3 times key experts of databases from Marketline, Capitaline, Ace KP & Crisil.

Gauged batch interest for newspapers and books & suggested subscription renewals. Organizer, Event

committee, RBMI

Supervised logistics for management event and gathered Rs.50000 as sponsorship. 2015

Received Certificate of appreciation for managing & coordinating the Annual Fest. Co-CURRICULAR ACHIEVEMENTS

Volunteer, RBMI,

District hospital

Arranged 200 volunteers for donating blood to Thalassemia patients. 2016

Assisted hospital team in registration process, blood check-up & refreshment distribution NCC Camp Joined 10 days NCC Training in Bareilly & honored with Corporal B certificate. 2011 Tehkikat Awarded silver medal for inter-college case study competition, 20+ colleges. 2015 Innovision Accorded with bronze medal in product design competition among 30+ teams. 2013 Co-leader, Amway

Co-Led a team of 40+, organized sales demonstration sessions & provided training. 2017

Certified in sales training for nutrition, personal care & home care (Product Categories).



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