Hillel Greif

347-***-**** adivh3@r.postjobfree.com linkedin.com/in/hillelgreif/

Hillel Greif At-a-Glance

Passionate, strategically focused professional with broad experience in website project management, product management, and online digital marketing with strong emphasis on user advocacy and experience. Proven track record in website operations team building, and expanding client base through innovative digital marketing and key sales initiatives. Innovative team player with the ability to inspire and motivate others to think in new creative directions. Detail-oriented, thorough and organized in driving follow-through and a cohesive approach to product management and ownership.

Skills and Software

Website Content Management (CMS) Online Video Streaming Tag Management AEM, Drupal, Sitecore, WordPress Scrum / Agile UX / User Experience Website Project Management Adobe Creative Suite Trello Online Digital Marketing Email Marketing Website Analytics Quality Assurance HTML / CSS Vendor Management

Search Engine Optimization (SEO) JIRA Confluence

Professional Qualifications and Highlights

Prudential Financial

Product Manager 2019 – Present

Dedicated Product Manager for Prudential PGIM Investments, the investment management business of Prudential, with 1.3 trillion assets under management, collaborating with senior management, senior Product and Project Managers, technical teams, analytics, content marketing, and vendors, driving strategic direction and hands-on support to ensure timely execution of complex, hi-profile global website deliverables.

Primary website relationship manager for PGIM Real Estate and PGIM Japan affiliates, defining unique business requirements, aligning user-centric and business strategy and execution of responsive, multi-lingual, global websites

Lead ongoing efforts to consolidate, organize and prioritize backlog for 8 websites based on Agile / Scrum collaboration with Marketing, Product Management, and DevOps

SME for product releases and communications for website cycle releases and emergency protocols

Worked with Analytics to determine optimal methods of stakeholder collaboration, and to utilize actionable insights to prioritize and implement enhanced user experience

Created templated copy deck documentation, increasing efficiencies between stakeholders, ensuring the timely execution and streamlining of content authoring

Collaborated with business analysts and IT to implement Drupal workflow across multiple instances, integration of 3rd party applications, and enhancements to the platform

Team lead working with internal and external Search Engine Optimization resources to determine scope of support, perform SEO audits and to establish best practices resulting in measurable organic search engine results

Participated in and coordinated UX workshops based on business and customer strategy needs, resulting in optimal layout of content for visitors as well as the empowerment of partners to leverage their new design system

Created extensive operational documentation to empower internal stakeholders for the ongoing efficient maintenance of website content delivery OppenheimerFunds

Web Operations Manager 2012 – 2019

Orchestrated overall strategic direction of Web Operations for multi-billion-dollar asset manager, defining roles and responsibilities, while enhancing workflow efficiencies as well as contributing to the ongoing daily execution of online marketing deliverables for OppenheimerFunds client-facing retail, international and institutional websites with approximately 6 million visits per year.

Led and managed team of four to evaluate, coordinate, and delegate the intake and prioritization of time to market initiatives utilizing Content Management System (CMS) subject matter expertise and agile project management methods

Gathered business requirements for video and audio streaming, worked with internal technical resources to implement processes, as well as created governance documentation and hands- on execution of related deliverables

Appraised homegrown CMS capabilities with a focus on improved usability and infrastructure via internal stakeholder interviews, prioritization of critical enhancements, establishing improved transparency and engagement with product support, and CMS industry leaders engagement

Created user stories and acceptance criteria to effectively prioritize and remediate ongoing technical back-end impediments

Spearheaded digital governance project to determine overall digital governance maturity of the organization with an emphasis on actionable insights, policies, standards and guidelines as well as accessibility industry compliance

Facilitated and achieved online content quality control through digital optimization vendor tool review and onboarding, evaluation and leveraging of internal resources to establish ongoing process to ensure website content integrity

Collaborated with multiple teams to determine and adopt increased ownership of Web Ops role in HTML Email Marketing, improving efficiencies and time-sensitive communication delivery to internal and external clients

Team lead for troubleshooting, establishing, monitoring and adherence to incident management protocol and communications to ensure efficient use of organizational resources, transparency, and enhanced response time

AIG Investments (PineBridge)

Marketing Manager, Website Initiatives 2008 – 2012 Drove and executed high-profile global marketing solutions for both external facing corporate website and intranet for multi-billion-dollar organization, utilizing versatile skill set to broaden the scope of digital initiatives. Cost-effective focus together with emphasis on improved user experience.

Directed and implemented ongoing global corporate website redesign using a multi-phased, iterative approach, while coordinating internal resources, external agencies and partners to ensure a robust, user-centric experience

Managed digital agency and internal graphics team to develop optimized homepage distribution of US and international thought leadership initiatives

Introduced and managed social media efforts on Facebook, LinkedIn, Twitter, and YouTube, including corporate blog. Managed every aspect of the project life-cycle including technical, stakeholder and compliance requirements, taxonomy, social media integration and subscription methodology

Managed online email service providers and initiated, and executed ongoing HTML email marketing campaigns for Sales, Marketing and Client Relations Departments

Spearheaded cost-effective online video streaming and Thomson Reuters webcasts to spur online distribution of content

Continued to improve search engine ranking via advanced SEO techniques, resulting in increased online viewership

Implemented Google Analytics to track online marketing results with emphasis on actionable insights to improve campaign effectiveness

United Nations Federal Credit Union

Website Specialist 2005 – 2008

Developed and maintained all aspects of the UNFCU website, including web-based marketing campaigns. Oversaw all creative direction for the entire line of online services, products and programs. Ensured that the UN Credit Union website remained an effective tool for staff and members by working closely with the Marketing team, senior management and key business lines. BYL Designs

Principal Graphic Designer / Web Designer 2003 – 2005 Led design team for start-up web design and graphic design company, servicing diverse client base. Set creative direction and vision, while simultaneously maintaining client relationships and managing all sales efforts. Lauded by CEO as ''the key reason we can deliver high quality services to our clients.''

B&H Photo

Web Designer / Developer 1999 – 2003

Web Designer that supervised award-winning website development that elevated brand to global status. As senior member of the team, involved in website promotion, design, functionality, usability and daily development of web content. Education

BA, Russian Linguistics, History, State University of Albany Professional Development

Becoming a Product Manager

Agile Foundations

Project Management Principles

Trello Essential Training / GTD & Kanban

Coaching as Manager & Executive Coaching

Coaching Employees through Difficult Times

Critical Thinking

Situational Leadership

Leading with Emotional Intelligence

WordPress Essential Training & Themes

Online Marketing Foundations

Project Management Simplified

REBT Life Coach Certification

Career Coaching Certification

Certifications

New York Open Center

Coaching for Transformation / Professional Life Coach Certification Nalanda Institute for Contemplative Science

4 Year Certificate in Contemplative Science

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