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Events and Sales Manager

Billerica, MA
December 21, 2020

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Billerica, MA ***** 603-***-**** PROFESSIONAL EXPERIENCE

Director of Catering and Event Sales DoubleTree by Hilton, Bedford, MA 03/2019 – 09/2020 Qualify all prospective sales leads

Attend networking events

Develop booking guidelines for the Sales Team to optimize revenue Negotiate contract terms to include; meeting room rental, food and beverage minimum, and hotel services Conduct site inspections with potential clients

Drive sales through monthly sales blitzes, exhibit at expos, and email blasts to existing and potential clients Create revenue generating promotions to meet and exceed sales goals through marketing materials Work closely with the Director of Sales and Marketing on revenue goals both annually and monthly Produce accurate monthly and annual budget and forecast Assist in the development of all Catering and Event Managers through monthly educational trainings Collaborate with Executive Chef to create and maintain all catering menus to reach food cost goals Maintain the booking and detailing cloud-based CRM system Prepare weekly reports

Responsible for $6 million in annual catering sales revenue Catering Sales Manager Marriott, Burlington, MA 8/2017 – 3/2019 Negotiate meeting room rental, function space, and hotel services within approved booking guidelines Accurately produce catering contracts with small sleeping room blocks Execute sales process: qualify lead, consult contract terms, event details, day of event contact Conduct site inspections of meeting space and sleeping rooms to paint the picture of the meeting/event Design event floor plans

Maintain group room blocks and create group resumes with details for hotel staff Drive sales through meeting and exceeding sales goals Communicate all group and event details directly with Banquet Managers, Banquet Kitchen and Front Desk Coordinate multi-day event details

Serve as the primary point of contact prior to and during all events Design event floor plans

Contribute to $13 million catering and banquet sales revenue Private Dining Sales Manager CHOPPS American Bar & Grille, Burlington, MA 06/2016 – 8/2017 Create process and procedures for private dining program Plan and execute the events process in its entirety Prepares all event proposals and contracts

Walk clients through budgeting tactics, schedule, and menu details Coordinate with both the Chef and service staff on menu details and event set-up Serves as the primary point of contact prior to and during all events Drive sales by acquiring new business through cold calls and sales blitzes Responsible for achieving $250,000 in private dining sales Private Dining Sales Manager – Wine Director Parsnip, Cambridge, MA 6/2015 – 6/2016 Prepare all event proposals and contracts

Acquire new business to grow sales through events. Manage client relations with existing and new clientele Attend and serve as key contact during events

Work closely with clients on budget, timing and menu details Design and maintain the wine list

Work with vendors to select the best wines for our clientele Attend wine tasting provided by vendors at off-site properties Maintain a working relationship with vendors

Conduct weekly staff wine training

Manage monthly wine inventory

Reached $1.3 million in revenue during the first year ADDITIONAL SKILLS/TRAINING:

• Proficient in Microsoft Office Suite platforms such as Word, PowerPoint, Publisher and Excel

• Efficient in both Marriott based CI/TY, SalesForce Amadeus CRM Program

• Proficient in Meetings Matrix to create floor plans EDUCATION

Johnson & Wales University, Providence, RI 2005-2009 Bachelor of Science, Event Management

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