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Marketing Sales

Location:
San Diego, CA
Salary:
150,000
Posted:
December 16, 2020

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Resume:

William “Jordan” Wendelken

Chief Operations Officer - Chief Marketing Officer

About Me:

As an executive level operations and marketing professional I have learned that, apart from experience, communication and patience is the most valuable tool for leading a team.

I hold most valuable my ability to carefully and dutifully communicate in a way that not only resonates with all parties but effectively and efficiently meets the set goals. Creating processes help to organize a group when achieving routine-based tasks. Those processes or systems should take into account all members who will use it while also working within the boundaries of the company. My skillset in leading teams and building these systems spans over 15 years with university degrees in leadership, marketing, and education.

I have helped build non-profits, government contracted businesses, and organizations of various size for over 15 years including manufacturing, medical, and e-commerce businesses. My time building trading companies in overseas markets helped to establish my strength in manufacturing and logistics for import and export trade. I have led teams all over the world to help build, sell, and move products in tech/electronics, engineering, food and beverage, medical supplies and equipment, textiles, disposables, and more.

Working for and with large and small firms with billion dollar revenue and multi million dollar budgets in both national and international markets, I have helped improve their bottom line and efficiency from the manufacturing level to the project management level. Using my skills in writing, web development, creative design, leadership and more I have created workplace documents/workbooks, integrated task management/ CRM/ERP systems, and built small teams into large scale businesses. My personal goal is to develop a long term working relationship with a team and company focused on growth and advancement of both employees and company objectives. I look to use all of my background and experience to help in motivating and expediting this process towards long term success. Jordan Wendelken

Chief Operations Officer

JORDAN WENDELKEN

adip7q@r.postjobfree.com

469-556-979

San Diego, CA 92108

Senior Level Operations – Marketing Executive

Agency experienced with mid-senior and senior level positions. Proficient in marketing and operations process/strategy development and execution, marketing automation and program development. International business expert and team lead with an emphasis on team building and client facing communication and presentation. Creative team lead and product development specialist with experience in retail, manufacturing, medical/dental, electronic, soft goods, home goods, promotional and more.

EXPERIENCE:

Rightlook.com / Rightlook Creative July 2019-Current Automotive Appearance Training, Manufacturing, and Supplies Retailer San Diego, CA Chief Operations Officer- Senior Level Internal and external business development, strategic marketing campaign creation, brand building/development/management, social media team lead, client operations management, manufacturing and production management, education and training development

• Managed the in-house design and production team for creative and manufacturing departments

• Engineered a new manufactured product that is now a best seller

• Developed new product selling tools that increased revenue 20% in 2019 Q4

• Implemented project management tools and systems that increased remote work efficiency

• Designed, created, and filmed a full marketing and business development course before COVID

• Designed and created a marketing sales program that accounts for 30% of current revenue

• Created and met goals and growth milestones that exceeded previous year totals by 35% Rightlook is a highly sought after and respected training school, supplies distributor, and manufacturer of auto appearance products and machines. I was put in charge of developing new plans and processes to increase sales and generate new selling environments and products. I built a multifaceted selling program for the marketing team and manufacturing processes for the production team along with new online products and engineered a new skid mount. The company was set to have its most profitable year with the new direction. However, with the COVID-19 epidemic the company had to cut all non-revenue producing staff and officers to keep the company alive. There are plans in place for rehire and full reopening. HAVANA TRADING COMPANY LLC Dec 2015-July 2019

Import/Export and Product Development San Diego, CA Director of Operations- Senior Level Internal business development, strategic marketing campaign creation, brand building/development/management, event management, client operations management, manufacturing and production management

• Created the full product portfolio and acquired initial long term customers from ground up

• Managed international logistics, r&d, and purchasing teams

• Oversaw all product development and quality control

• Managed our international manufacturing facilities output and production levels

• Created strategic marketing and business plans

• Quadrupled revenue over 3 years by managing and implementing my processes and plan

• Created marketing/business goals and growth milestones and processes Havana was a startup and I was brought in to build the company from ground up. Within the first year the company had total revenues of $300k, the second year $750k, and third year $1.7M. I developed all company processes and standards for development and design of products, sales and marketing strategies, office design and layout building, and product manufacturing guidelines and processes internationally. I spent all of 2018 living in and developing the Chinese office and team in Hangzhou, China. The company leader began to mismanage funds and not report on financials and sales to other officers including myself and I chose to leave the company based on this measure. By the end of 2019 the company declared bankruptcy and closed.

THE SUPER DENTISTS Dec 2013-Dec 2015

Largest Pediatric and Orthodontic practice in California, 4 Locations and $26m gross income San Diego, CA Marketing Director- Senior Level campaign development, marketing strategy, brand development/ management, events promotion and management

• Managed $1.5 million marketing budget

• Managed and directed advertising agency teams

• Developed commercials, billboards, media purchasing, and digital advertising

• Created public events and managed expos, parties, and major shows

• Developed an integral revenue/lead reporting and management system

• Created marketing plans that lowered costs by 50% and increased revenue year over year

• Developed unique brand retail and promotional products overseas

• Created new mass lead generation outlets

• Directed marketing team and created campaigns brand growth and revenue growth

• On-air live TV and Radio broadcasting

One of the most respected and largest pediatric dental groups in all of California. I joined when they had only 3 offices and helped them to grow to 5 offices including the decision of a headquarters. I also determined the layout of the headquarters and helped with designing interior. Major improvements I headed for marketing was lowering marketing costs by over 20%, implementing media buying agency, and marketing automation. In other areas I helped to change the billing and accounting procedures along with other management software integration. Also built a custom customer rewards programs and introduced the concept of adding adult dentistry into the practice to which they implemented after my departure. I left the practice upon receiving a higher and more comprehensive salary and position title at Havana. STRATMARK July 2010- Jan 2013

Corporate marketing firm for non-profit based corporations Richardson, TX Project Management- Mid-Senior Level liaison between client representative (sales) and Creative department in production development and planning

• Collaborated with clients, sales, and design/development team

• Built web based marketing campaigns for top tier clientele

• Launched and managed campaigns for Feed The Children, The Claretians, Braille Institute, and more

• Developed new innovative project management techniques A medium size but well known agency in Richardson, TX whose primary market was non profit organizations. As a project manager I helped liaison and organize between sales and creative. I worked directly with the senior Project Manager on massive digital projects before the company swiftly closed and eventually sold to a larger agency. I then moved to California shortly after to pursue larger company and/or agency opportunities.

MAZEMEDIA 2002-2008

advertising and marketing agency Dallas, TX

Junior Marketing Director- Junior Level Led creative team and developed/maintained marketing strategies for corporate level clients

• Lowered production costs by 30%

• Developed successful multi-channel marketing campaigns

• Pitched and presented to corporate clients

• Mediated large corporations and partnered firms

A small size startup agency with some larger customers including the Dallas Mavericks and Pat Summerall Productions. I took this position right out of high school and began learning digital marketing and advertising at a very early age. I worked with top creative talent at the time who now work for major companies like Google and Apple now. I later worked remotely for this company while finishing my degree and then took an offer at a larger agency before moving to California. EDUCATION :

Baylor University Major: Bachelor's of Science in Education, Minor: Marketing

• Vice President Baylor Men’s Club Volleyball

• Hershey’s Marketing Challenge Award Recipient

Collin County Community College Associates: General Studies National Outdoor Leadership School / University of Utah, wilderness survival and leadership training

• Leave No Trace Master Educator

• Wilderness Medical Certified

• Military/adventure survival certified instructor As a wilderness survival instructor, outdoor educator, collegiate and professional coach, and academic teacher I learned to communicate and work with individuals and teams to accomplish goals and milestones. This has given me much opportunity to understand and perceive personality and character differences and how to effectively balance those differences for efficient and quality production and work.

ACHIEVEMENTS AND ACCOMPLISHMENTS:

• Created multiple large and small successful events from trade shows to public city events to private golf tournaments with 100-10,000 attendees.

• Currently ranked top 5 in the U.S. as a volleyball coach for youth, college, adult, and professional players on CoachUp.com. As a highly ranked and sought-after coach in the United States I have had to represent myself as a professional and accountable resource. Many players come in from locations over 200 miles away for one-hour lessons. This has allowed me to develop plans catered specifically to individuals and help lead them through that growth process as an athlete.

• Science, Entrepreneurship, and Marketing sub for middle school and high school in both Texas and California. This experience as a leader and information resource allowed me to perfect my public speaking and team building within a classroom setting.

• TV, radio and web-based broadcasting experience on air for live local news representing the companies I worked for and with. Hosted national webinars for medical and marketing industries for hundreds of attendees. These experiences have allowed me to be a keynote speaker and public representative on some of the most highly distributed and viewed media platforms. The narrow margins for error and extreme pressure scenarios heightened my problem solving and leadership skills.

• Helped create and expand a national organization, Hide Lock Take - Auto Theft Awareness, and still sit as a board director for the program helping it to expand year over year since 2007.



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