Mengting (Alisa) Zhao

Boston, MA, ***** ● 857-***-**** ● adiou8@r.postjobfree.com

EDUCATION

American National University Boston, MA

Master of Business Administration Specialization in Information Technology July 2020 - Present

● Degree Concentration: Information Technology

Boston University Boston, MA

Master of Science in Global Marketing Management May 2019

● GPA: 3.45 / 4.00

● Degree Concentration: Digital Marketing

● Relevant Coursework: Ecommerce, Marketing and Economic Research & Analysis, Quantitative and Qualitative Decision Making, Innovative Marketing Techniques Inner Mongolia Normal University Hohhot, China

Bachelor of Science in Graphic Design and Economics (double major) May 2016

● GPA: 3.42 / 4.00

● Degree Concentration: Graphic Design (including online and offline digital visual interaction design)

● Relevant Coursework: Design Science, Advertising Psychology, Mass Communication, Advertising Planning and Creation, Modern Arts of Media, Economic of Corporation Organization, Statistics JOB EXPERIENCE

Sales Associate 02/2020-Present

SAKS Co., Ltd Boston, MA

● Generated new leads and converted leads into customers. selling between $15,000 to $30,000 monthly.

$150,000 + in sales in under 5 months during a pandemic.

● Created exclusive marketing plan to develop a strong customer relationship with repeated buyers.

● Assisted in managing all aspects of salesforce CRM including workflow, reporting daily goals, sales projections, and creating a qualitative report and data virtualization to tell the story behind the numbers.

● Developed over 100+ loyal customers in 3 months with bilingual advantage. (English/Mandarin) Property Manager Assistance (part time) 05/2019 – Present Arcane Association Co., Ltd. Boston, MA

● Cooperated with the second party agencies to develop business plans to ensure the 100% occupation of company properties.

● Retained tenants during a period of instability through customer service, maintenance, and monetary counselling in order to rectify issues with rent.

Key holder 05/2019 – 02/2020

Vince Co., Ltd.

• Was consistently the top seller every week since the beginning of my employment due to efficiency, socially intuitive, and focused problem solving.

• Assisted in visual arrangement of the store for attracting customer. PROJECT EXPERIENCE

Boston University Boston MA

A. Mimic Pro (SEO Simulation) Fall 2018

Based on a simulated campaign management platform and a given budget, designed and ran advertising campaigns as a team. My responsibilities were to design landing page with alignment to products and optimize keyword performance with A/B. Our team gained $40k in profit with a $5k budget. SKILLS

Tools: Mastery in Adobe Creative Suite, Sketch, Google Tools, Microsoft Office Suite Certifications: Google Ads Certificate, Google Analytics Certificate and HubSpot Inbound Certificate Language: Chinese, English.

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