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Social Media Marketing

Location:
Bedford, NH
Posted:
December 14, 2020

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Resume:

CAROLINE BRODEUR

** ******* ****, *******, *** Hampshire · 603-***-**** · adioll@r.postjobfree.com

www.linkedin.com/in/carolinelbrodeur

EDUCATION

Providence College, Providence RI May 2020

B.S. in Marketing and Finance Minor (GPA: 3.7/4.0), Dean’s List

Skills: Proficient in Microsoft Office, Hootsuite, Adobe InDesign, Google Analytics

DIS Copenhagen, Copenhagen, Denmark January 2020 - March 2020

MARKETING & WORK EXPERIENCE

Manager of Benjamin Family Social Media Fellowship - PC School of Business, Providence RI May 2020 - Present

Manage a group of seven to run the PCSB social media pages including Instagram, Facebook, Twitter, LinkedIn and Youtube

Implement strategies and campaigns that increase brand awareness and engagement based on conducted research

Increase Instagram followers by 7% over three months, and consistently increased engagement week over week

Utilize Hootsuite, Canva, Adobe Suite and Google Analytics to create and track engaging content

Marketing Coordinator/Intern - Vanderweil Engineers, Boston MA Summer 2019 & 2020

Composed qualification packages, project sheets, and other marketing collateral for a well-established engineering firm

Organized a direct mailing campaign and generated newly designed collateral to celebrate the company’s anniversary

Writing Tutor - Providence College, Providence RI February 2019 - January 2020

Assisted students in brainstorming, drafting, editing and finalizing their academic papers

Worked to maintain the writer’s original voice while making suggestions to strengthen the paper

Mary Kay American Marketing Association Case Study - Providence College RI September - December 2017

Participated against seniors, as a freshman, in a national competition to create an extensive marketing plan for Mary Kay

Analyzed current company performance, created promotional strategies, and projected sales growth using a fixed budget

Recognized as one of the top student presentations from that year across all grade levels

LEADERSHIP EXPERIENCE & COMMUNITY INVOLVEMENT

Executive Secretary of the 71st Student Congress - Providence College, RI April 2020 - Present

Appoint and delegate 100 members of Student Congress to represent and better the needs of all students

Foster an inclusive, healthy, and welcoming environment on Student Congress

Serve as the Chairperson of the Committee on Ethics, and keeps minutes, agendas, and records for all meetings

Collaborate with the President and administration on reopening efforts, addressing issues of diversity, and other topics

President/Publicity Chair - PC Pals Club, Providence RI August 2018 - August 2020

Developed connections with young local students who do not receive proper care and attention at home

Interviewed new Executive leadership to expand the club and increase local community engagement

Controlled the Instagram page to advertise the club and increase membership

Orientation Leader - Providence College, Providence RI August 2019 - August 2020

Chosen from a highly selective interview process to serve as an ambassador for new students

Established strong intergroup relationships between 35 new students and shared a network of resources for their transition

Engaged in a vigorous week-long training program to be an outstanding resource to new students

69th and 70th Public Affairs Committee Member - Student Congress, Providence RI August 2017 - April 2020

Published a new website to provide direct access to our mission statement, pieces of legislation, and other information

Advertised meetings, legislation, and other information about Student Congress while actively being a resource for students



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