Tramaine A. Brickner

adikch@r.postjobfree.com · 773-***-**** ·wildandcap)va)ng.com

Employment

FREELANCER

Wild and Captivating, LLCRemote 2015-now 5 years

● Consult for companies or individual brands concerning social media or branding needs for high growth + influence on all platforms by using creative direction, supreme analytics to understand KPI’s, and a custom social media strategy.

● Paid Social strategy and implementation.

● Wordpress + Squarespace customization/SEO readiness.

● Handled business planning, web management, project management, creative direction, content creation/curation, copywriting, video production, photography, design, and writing.

● Current/recent clients: Peak Pro Financial, AAMOS(only oral surgeon org.), Weird & Ok, Denver Beacon Church. Paid Social Supervisor

Publicis Health Media Chicago, IL October 2018-April 2019 6 months Maximized strategy across all platforms for the agency’s largest pharmaceutical client. Led vast majority of paid social and campaign management, agency POV’s, client facing meetings and a paid social team. Handled all day to day management campaigns, team building, and client interactions.

● Developed varying agency perspectives for over ten health indications and brands for one of the top three worldwide pharmaceutical companies.

● Directed a team of paid social media experts who implemented campaign and optimization strategies I presented.

● Reviewed all analytics and historical campaign/platform data in order to drive better optimizations and ROI for all campaigns.

● Successfully created strategy for six well-known indications and brands for client that were launched and implemented across multiple platforms.

● Assisted with creation of a more viable and functional QA process for campaigns that was used internally and with external collaborators.

SOCIAL MEDIA MANAGER/WEB CONTENT CREATOR

North Park University Chicago, IL 2015-2018 3 years Used strong creative direction skills to curate/create content calendar and strategy for all official and secondary social media accounts geared toward internal and external stakeholders to produce worthy ROI, analytics reports containing KPI’s, paid-ad campaign strategy across platforms, email/social/print campaigns and SEO yields.

● Recruits and directly manages highly-skilled team of student creators during term appointments of varying lengths.

● Leads a team of graphic designers, videographers, web contributors, photographers, directed and produces story driven/industry video ads, and liaises with outside vendors/colleagues, and influencers.

● Generates thought leader for social media marketing and overall digital strategy, presents and consults campus wide.

● Cultivates the brand voice on social with engaging copy, taglines, and set benchmarks and predictions for PR issues that arise for the institution while acting as a social media consultant inter-departmentally. Currently designs social media trainings and presentations.

● Produces results driven un/paid-ad campaigns via social media and email for an array of departments and schools in order to increase leads, reach, engagement, and build overall brand affinity and awareness.

● ALL metrics haven risen 200-300% annually, video views are over 2 million total for posts, boosts, and ads. Facebook Blueprint, Twitter Flight School, Adwords, Hootsuite Academy. FOUNDER

The TIN Chicago, IL 2009-now 9 years

Launched vision, drafted business plan, set benchmarks for entire brand and use of brand voice and networked with future investors, influencers, and contributors.

● Created all content, wrote thought pieces, and developed strategic content calendar for all social media campaigns and projects while managing all accounts.

● Led all creative direction and conceptualizes graphics, facilitates and led all thought leadership, directed and produced all videos and photos while galvanizing and empowering a team of writers, graphic designers, videographer, photographers to produce excellent content for the brand while working remotely to do so.

+

SOCIAL MEDIA COORDINATOR

Rock Church San Diego Remote 2009-2015 6 years

● Grew audience by coordinating advanced social media plans for sermon series, various ministries, large bookstore, and MilesMcpherson.com

● Launched new marketing and social media campaigns for wide influencing outreach efforts.

● Wrote copy and language for social media post and web content needs.

● Used live social media coverage, video/photo shooting, writing, copy editing, to create audience engagement, grow brand awareness, and assist with PR issues.

PROGRAM SPECIALIST

After School Matters Chicago, IL 2014-2015 5 Months

● Ensured program quality and supported 600 inner city youth and 25 instructors in arts programs by using superior organizational skills, conflict resolution, and report building.

● Worked with a diverse background of staff and students.

● Interviewed incoming staff and student workers and assisted in processing payroll and producing high energy events.

+

SITE DIRECTOR

Right At School Chicago, IL 2013-2014 1 year

● Managed 2 separate school sites of 8 to 12 staff and developed engaging recess/after school programming for elementary age students.

● Processed payroll, interviewed and trained incoming staff, liaised with institutional staff to ensure safety and quality of programming.

● Processed payments, advertised to neighborhood families, designed monthly newsletters, created and implemented engaging curriculum for students.

ADMISSIONS COUNSELOR

Ashford University San Diego, CA 2010-2013 3 years Processed enrollment, maintained retention, managed database of over 300 adult learners.

● Counseled students with extreme attention to detail in order to comply with Higher Learning Commission admission standards and regulations.

Publications

North Parker Winter 2016

North Parker Summer 2017

Lectures/Speaking Engagements

Guest Professor, Social Media’s Impact on Mass Media 2018North Park University The Power of Social Media, 2017 North Park University Innovative Social Media Marketing, 2017North Park University Social Media Marketing 101, 2017 North Park University Don’t Stop Praying, 2017 Covenant Youth Camp

Real Love, 2016 The Movement

Millennial Dating, 2015 New Covenant Young Adults

The Time is Now, 2015 Columbia College

Be Strong and Very Courageous, 2015New Covenant Young Adults Community Outreach

● Toys For Joy, 10,000+ toys given away during the holiday season.

● Love Your City, help cleaned/renovated firehouses, schools in need once a month or quarter.

● Benevolence Services, assisted people in of a wide range of resources. Education

North Park University Chicago, IL

BA Politics and Government 2008

Western Illinois University Macomb, IL

Journalism Major 2003-2004

Tools

Fluent Spanish

Sprout Social

Hootsuite

Unfold

Dropbox

Webdam

Jira

Extensis

Adobe Suites

Later

CoSchedule

Feedly

Grammarly

Tweetdeck

Hubspot Social/Inbound

VSCO

Facebook Blueprint

Buffer

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