John H. Hackbert

Product Development Customer Research Strategic Relationships

831-***-**** • San Francisco, CA • adia3r@r.postjobfree.com • linkedin.com/in/johnhackbert CAREER SUMMARY

Founder + Lead Product Manager

The Commission

JAN 2018 - PRESENT

I created The Commission in the hopes of providing an avenue for small market companies access to some of the business and brand development opportunities afforded by larger budgets. Using detailed competitive research, VOC feedback insights, and comprehensive data analysis to influence decision-making we have taken over 20+ innovative, user-centric products from concept to launch.

- Negotiate contracts with various stakeholders

- Create individualized end-to-end product and brand strategies for clients tailored to their respective markets

- Manage and organize design experts, web designers + data analysts in executing projects and deadlines Creative Marketing Manager

DIAKADI

DEC 2015 - APR 2020

Reporting to, and working alongside DIAKADI’s founder afforded me the opportunity to steadily hone my skills in creative marketing, product positioning, brand voice and competitive research.

- Managed development of an end-to-end redesign and implementation of the DIAKADI marketing strategy

- Directly manage a 3-person design team that executes client-facing branding and marketing material projects

- Grew DIAKADI social media account by 2,130% in 4 years

- Monitor Google AdWords and traffic, SEO, and organic outreach, resulting in 49.11%increase overall Conversion Rate with Targeted AdWords

- Drove 26.6% (46K) increase in web traffic and a 235% growth in email subscribers in 12 months Digital Product Manager, Education & Training

The Business Movement

JAN 2016 - MAR 2020

Developed and delivered the company’s first digital education products. Created and leveraged metrics to analyze and improve product and program performance. Managed shifting priorities + deadlines in a high growth environment to achieve business objectives.

- Developed digital products focused on achieving business growth and sustaining client retention utilized by 300+ fitness entrepreneurs and small businesses around the world

- Designed presentations and marketing material for international conferences

- Supervised the customer-facing marketing material and reviewed all components to ensure proper product positioning, key messaging, and a uniform brand voice

EDUCATION

Bachelor of Science - Kinesiology

Cal State University, Monterey Bay 2012

Front End Web Design

General Assembly, San Francisco 2019

Advanced Product Management

General Assembly, San Francisco 2020

SKILLS

SQL

JavaScript

HTML/CSS Python

UX / UI design

Agile

Scrum

Experience with waterfall and agile methodologies and an understanding of product management's role in various development methodologies. Proven track record of leading and delivering digital products and services. Strong leadership, communication and presentation skills. Strong analytical problem solving and decision making skills. Ability to quickly understand, simplify, internalize and communicate complex or technical concepts. Demonstrated thoroughness, follow-up and attention to detail. BA/BS, preferably in a technical field such as Computer Science. Up-to-date understanding of market trends and keen interest in following emerging technologies. Emphasis on user-driven product design and data-driven product refinement. Strong understanding of user experience, technical & business issues. Digital agency, consulting or entrepreneurial experience.

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