Susan Donovan Gottschall

Overland Park, KS *****

M 816. 213.2814

E adi5mx@r.postjobfree.com

S susandonovancreative.com

WRITER + STRATEGIST + EXPERIENCE-MAKER

• Let’s connect and create something together.

HALLMARK CARDS – GOLD CROWN

Editorial Director—Product Gold Crown Kids + Baby

• Led, created and sold through strategic Go To Market Messaging (GTM) plan template to be used by all product development groups within the channel.

• Developed strategic GTMs for Baby, Toddler and Kids segments serving as lead editorial director for successful 3D product development launches including Happy Go Luckys, Learn + Play + Discover toddler lines and more.

• Worked closely with licensing partners for successful sell-thru of creative for a variety of protective properties including Disney, Star Wars, Warner Bros., etc.

• Served as communication point and partner with VM, corporate marketing, e-commerce and social teams.

• Was key player in the creation of Hallmark’s #My5Days creative employee renewal initiative.

• Planned, concepted and wrote for all 3d product offerings including gifts, confections, ornaments, textiles and books.

HALLMARK CARDS – GOLD CROWN

Editorial Strategist Packaging

• Wrote content and created packaging messaging strategies supporting GC business initiatives ensuring delivery of brand voice for Hallmark, its sub-brands, and the overall store essence in an effort to increase consumer engagement and sales.

• Managed and led staff of two writers and multiple technical editors providing counsel, load-leveling, editing, and strategic direction empowering each to flex their own muscles to impact the business, our studio and themselves.

• Devoured and applied consumer insights + trends.

• Volunteer for Hallmark Creative Leadership Symposium planning team. REAL WORLD

08 2019

PRESENT

2015

2018

2013

2015

INTOUCH SOLUTIONS GROUP

Associate Creative Director – Editorial

• Senior level, client-facing leader of a fast-paced, highly-regulated creative and strategic effort delivering digital solutions for a wide variety of pharmaceutical clients and their house of brands.

• Concepted, wrote and effectively connected consumers/patients and physicians with brand experiences via CRM, site development, social, video, and traditional efforts including print, collateral and tradeshow work.

• Worked across disciplines building relationships and trust with fellow creatives, account management, medical, FDA legal reviewers, social teams and planning.

• Selected for high-level new business pitch work including persona development with strong results. 2019

2018

TROZZOLO/PRAIRIE DOG COMMUNICATIONS

Senior Writer

• Concepted and wrote integrated campaigns for national healthcare clients. BERNSTEIN-REIN ADVERTISING

Senior Writer

• Concepted and wrote for award-winning integrated campaigns. CLIENTS: Time Warner Cable, Bayer, Hostess, Sunbeam, Farmland, Commerce Bank, USAA, KU Breast Cancer Center, Brush Creek Community Partners, KC Zoo

VML, INC.

Writer

• Concepted and wrote digital, social and traditional campaigns. CLIENTS: AMC Theatres, Burger King, Ford Lincoln-Mercury, Hills Pet Food/Science Diet, Colgate Palmolive, La Quinta Hotels & Inns, ATP Tennis, Starlight Theatre, Home Again, Yellow/Roadway One Show Bronze

Pencil, Silver

National Addy –

“Jesus Saves”

Bonhomme Church

2011

2009

2009

2005

2005

2002

2003

Authored

children’s book:

Elephants Have

Grandmas, Too.

2017 Created My5Days,

Hallmark’s successful

creative community

renewal program

2015

1st Place - Greater

Kansas City 6th

Grade Science Fair

1983

Created an amazing

human boy who

continues make this

world shine

2013 Began co-parenting

a gift of a step

daughter who has

room in her heart for all

2011

REAL PROUD

KANSAS STATE UNIVERSITY

B.S. Journalism & Mass Communications

Dual Degree: Advertising and Public Relations

REALLY LONG TIME AGO

1993

Susan Donovan Gottschall

Overland Park, KS 66209

M 816. 213.2814

E adi5mx@r.postjobfree.com

S susandonovancreative.com

HALLMARK CARDS PACKAGING STUDIO

Senior Writer I

• Wrote on-strategy and engaging packaging copy connecting consumers with Hallmark brand and sub-brands across the Gold Crown and Mass networks.

• Collaborated with Editorial Director to craft packaging and VM messaging plans.

• Helped successfully launch a new Hallmark retail experience: HMK. 2013

2011

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