MUKESH KUMAR VERMA

Mobile: 097******** E-Mail: adi1gz@r.postjobfree.com

Aspiring to take up challenging assignments in Business Development / Sales & Marketing / Channel Management with an organisation of repute

Preferred Sector: / Apparels

An Overview

Leveraging nearly 19 years of diversified experience in MBO’s Channel Sales, Trade Marketing, Business Development, Distribution, and Key Account Management.

Flair for formulating and implementing tactical marketing strategies and contributing towards enhancing business volumes / growth.

A keen strategist with expertise in Business Development activities as:

Breaking new avenues & driving sales growth.

Proactively conducting opportunity analysis by keeping abreast of market trends & competitor moves to achieve market-share.

Expertise in developing the MBO’s Channel team and handling business through Channel; adept in assisting Distributors’ Network to effectively manage business in metros / towns and meet business needs.

Demonstrated abilities in cementing healthy relationship with clients for generating business from MBO’s and leading workforce towards accomplishing business goals.

Team player with excellent communication, planning, analytical, organisational, networking and time management skills with an attitude to adapt to evolving business challenges.

Business Skills

Conceptualising & implementing competitive strategies for sales, marketing, new product launches and promotion activities thereby leading to increased growth & top-line profitability; creating & implementing marketing budgets.

Reviewing and interpreting the competition to fine-tune the marketing strategies; penetrating products to unexplored markets.

Ensuring successful accomplishment of set primary & secondary targets and annual sales volumes & turnovers for all categories.

Building the Channel Network with strong and dedciated team resulting in deeper market penetration; assisting network to expand team and product reach in the market.

Planning & executing new product launches to increase sales, visibility, brand awareness and consumer engagement.

Promoting products through new product launches, monthly promotions, schemes, trade schemes and trade loyalty programs.

Identifying prospective clients, mapping client’s requirements & providing best products to suit their requirements; monitoring post service activities like following up with the customers and handling customer grievances.

Appraising credit proposals & scrutinising relevant documents before sanctioning / disbursing the credit; assessing the creditworthiness of the prospective borrower involving appraising the borrower’s payment history; establishing the quality and sustainability of his income.

Providing direction and motivation to the subordinates to develop requisite skills on products, selling skills, lead prospecting and closing.

Managing Performance Appraisal including setting of KRAs, employee motivation & development and conducting product knowledge workshops.

Career Record

Since April’19 working with Ginza Industries Limited, Mumbai as Sr. Manager – MBO’s & Distributor & Channel Sales

Product Handling: Apparels in under the name of S.O.I.E.

Significant Contributions

Holds the distinction of managing complete Sales & Distribution across the North India with accountability of appointing MBO and expanding the Distributor Network.

Demonstrated excellence in capturing the highest market shares in North through successful launch of Apparels for Women.

Excellent track record of enhancing sales from Rs. 0 per annum to 3Cr. i.e. from 100%.

Successfully implemented new coverage plans in the assigned territory .

Steered accurate sales forecasting; conceptualized & implemented consumer and trade schemes.

Instrumental in monitoring Distributor Productivity and keeping close track on outlet coverage, call productivity and effective coverage.

Excellent track record of developing & implementing BTL activities including negotiating branding spaces at Retail including In shop branding, Glow Signs, Dealer Boards, Branded Shops, etc.

Planned BTL activities and monitored progress over pre-decided time lines with respect to effectiveness, cost to incremental sales & outcome; ensured the right market representation and outlet coverage; tracked and developed Service Mix for outlets to ensure the right merchandising coverage.

Identified opportunities for developing new business for various brands through cross category promotions & long term tie-ups with Retail Category Team.

Led a team of 11 Sale Promoter & Sales Excutive.

Since July’16-March’19 worked with Augment Merchandising Pvt. Ltd., Noida as Regional Sales Manager – MBO’s & Distributor & Channel Sales

Product Handling: Apparels in under the name of NINO BAMBINO.

Significant Contributions

Holds the distinction of managing complete Sales & Distribution across the North & East India with accountability of appointing MBO and expanding the Distributor Network & Chain store with North.

Demonstrated excellence in capturing the highest market shares in North & East through successful launch of Apparels for kids.

Excellent track record of enhancing sales from Rs. 0 per annum to 5 Cr. i.e. from 100%.

Successfully implemented new coverage plans in the assigned territory such as International Promotion in Chain Store.

Steered accurate sales forecasting; conceptualized & implemented consumer and trade schemes.

Instrumental in monitoring Distributor Productivity and keeping close track on outlet coverage, call productivity and effective coverage.

Excellent track record of developing & implementing BTL activities including negotiating branding spaces at Retail including In shop branding, Glow Signs, Dealer Boards, Branded Shops, etc.

Planned BTL activities and monitored progress over pre-decided time lines with respect to effectiveness, cost to incremental sales & outcome; ensured the right market representation and outlet coverage; tracked and developed Service Mix for outlets to ensure the right merchandising coverage.

Identified opportunities for developing new business for various brands through cross category promotions & long term tie-ups with Retail Category Team.

Led a team of 8 Sale Executive & TSI .

Since Jan’12-July’16 worked with Zivene Design & Development Pvt. Ltd., New Delhi as Sr. Area Sales Manager – MBO’s & Distributor & Channel Sales

Product Handling: Apparels and Footwear in under the name of ELLO & Ben10.

Significant Contributions

Holds the distinction of managing complete Sales & Distribution across North with accountability of appointing MBO and expanding the Distributor Network & Chain store in Delhi & NCR along with North.

Demonstrated excellence in capturing the highest market shares in North through successful launch of Apparels and Footwear for kids.

Excellent track record of enhancing sales from Rs. 50 Lakhs per annum to 1 Cr. i.e. from 60% to 90%.

Successfully implemented new coverage plans in the assigned territory such as International Promotion in Chain Store.

Steered accurate sales forecasting; conceptualised & implemented monthly consumer and trade schemes.

Instrumental in monitoring Distributor Productivity and keeping close track on outlet coverage, call productivity and effective coverage.

Excellent track record of developing & implementing BTL activities including negotiating branding spaces at Retail including Glow Signs, Inshops, Dealer Boards, Branded Shops, etc.

Planned BTL activities and monitored progress over pre-decided time lines with respect to effectiveness, cost to incremental sales & outcome; ensured the right market representation and outlet coverage; tracked and developed Service Mix for outlets to ensure the right merchandising coverage.

Identified opportunities for developing new business for various brands through cross category promotions & long term tie-ups with Retail Category Team.

Led a team of 8 Sale Executive & TSI .

Since May’06 – Jan’12 worked with M/s Far-East Promotion Pvt. Ltd., New Delhi as Area Sales Manager – MBO’s & Distribution Channel Sales

Product Handled: Aapperls- Kids T-Shirts like Barbie,Disney Hotwheel etc.

Significant Contributions

Holds the distinction of managing complete Sales & Distribution across North India with accountability of appointing MBO and expanding the Distributor Network in North India.

Demonstrated excellence in capturing the highest market shares in North India through successful launch of Boys & Girls Collectibles Accessories etc.

Excellent track record of enhancing sales from Rs. 30 Lacs per annum to 2Crores i.e. from 100% to 200%.

Successfully implemented new coverage plans in the assigned territory such as International Creative Craft Promotion in schools.

Steered accurate sales forecasting; conceptualized & implemented monthly consumer and trade schemes.

Instrumental in monitoring Distributor Productivity and keeping close track on outlet coverage, call productivity and effective coverage.

Developed Distributor’s Customer Service Mix including Supply Frequency, Fill Rates, Damage Replacement Meet and Customer Expectations; authorized Distributor claims & assisted Distributors in credit management.

Excellent track record of developing & implementing BTL activities including negotiating branding spaces at Retail including Glow Signs, In shops, Dealer Boards, Branded Shops, etc.

Planned BTL activities and monitored progress over pre-decided time lines with respect to effectiveness, cost to incremental sales & outcome; ensured the right market representation and outlet coverage; tracked and developed Service Mix for outlets to ensure the right merchandising coverage.

Ensured that the closing stocks & freshness is as per plan across the Supply Chain.

Led a team of 5 Trainees and TSIs.

Mar’04 – Apr’06 worked with Kelvin Agency Pvt. Ltd., Delhi as Marketing Executive

Products Handled: Aftron Home & Kitchen Appliances, Pop-Up-Toaster, Sandwich-Maker, Hand Blender, Electric Kettle, Coffee Maker, Hard Fruit Juicer, Citrus Juicer, Mixer Grinder, Rice Cooker, Iron, Table Grill, Waffle Maker, Hand Mixer, Emergency Light, Microwave and Food Processor

Significant Contributions

I developed the Delhi market south, east, north, west & central Delhi.

I thirty new dealer appointed in Delhi.

I launch the new brand of Aftron in kitchen appliances in New Delhi.

I managed the Delhi market of channel sales and also managed the promotion activity.

I handled the two sales executive.

Sep’2000 – Mar’04 worked with Yashita (India) Pvt. Ltd., Delhi as Sales Supervisor

Products Handled: Espresso Coffee & Tea Maker, Snacks Maker, Fans and Iron

Significant Contributions

Looked after Dealer Network in Delhi and Distributor Co-ordination in U.P. and Punjab.

I generated the bulk sales from corporate deal.

I twenty five new dealer appointed in Delhi, Kanpur & Ludhiana.

I handled the Delhi, U.P. & Punjab market with dealer distributor netwok. And managed the sales promotion activity.

Scholastics

B.Com. (Accounts, Law, Sales Advertising, Sales Promotion and Marketing Communication) from Kanpur University in 1999.

Diploma in Sales Advertising, Sales Promotion and Marketing Communication from Kanpur University in 1999.

IT Skills

Proficient in DOS, Windows 98, MS Office - Word, Excel & PowerPoint and Internet Applications.

Personal Dossier

Date of Birth : 9th October 1981

Current Address : Plot No.-57, T-Extn., Jain Colony Part-1, Uttam Nagar New Delhi – 110059.

Languages Known : English and Hindi

Sales & Marketing

New Market Development

Category Panning

Product Launch

Channel Expansion

Distributor Support

Sales Promotion & Branding

BTL Activations & In-store Marketing

Trade Schemes and Loyalty Programs

Merchandising

Supply Chain Management

Vendors Management

Inventory Management

Credit Control

Key Account Management

Training & Development

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