Jill M. Rowe

adi0dv@r.postjobfree.com • LinkedIn • League City, TX 77573 • 832-***-****

Sales & Marketing Executive

Accomplished and results driven leader with 24 years success maximizing new business revenue, market growth and profitability for high-growth companies. Expert verbal and written communicator, able to optimize the productivity of sizeable sales teams with innovative training and incentive programs, one-on-one coaching, and leadership by example. Talent for launching sales strategies that generate record-setting revenues. Exceptional talent for building trusting relationships with employees at every level of the organization, customers, prospects, and industry partners. Creativity and knowledge to develop cutting edge, engaging marketing initiatives, and extreme focus on company growth, problem solving, negotiation, retention, and motivation. Proven ability to quickly master new concepts and technologies with minimal training.

•Strategic Planning and Forecasting

•Advanced Technical/Business Skills

•Prospecting / Lead Generation

•Key Account Management / Growth

•Data/Results Driven

•New Business Generation

•Sales Cycle Management

•Contract Negotiations

•Positive Change Agent

•Hunter Mentality

•Consultative and Solution Selling

•Presentation and Proposal Design

•C-Suite Relationship Building

•Strong Growth Mindset

•Recruit/Coach/Retain for Success

Career Experience

Vice President Sales & Marketing, JONAS FITNESS September 2017-March 2020

Recruited by a leading provider of fitness software and billing services to lead a cross-functional team consisting of Sales, Marketing, and Client Success personnel with a $50M annual billed revenue goal.

Successfully led and directed sales, marketing, and client success teams (18 employees) responsible for $50M in Annual Billed Revenue of Health & Fitness Club Management and Billing Software.

Hired, restructured, and developed National Sales Team to optimize sales coverage and growth resulting in 353% increase in closed revenue over 2 years.

Instilled and delivered a Consultative Approach strategy by our Client Success Managers with our 3000+ customers, allowing us to deliver the best customer service in the industry and become a true partner in our clients’ success, resulting in 237% increase in closed revenue over 2 years.

Created Monthly, Quarterly and Annual Sales Goals/Quotas (team and individual) that met overall corporate growth, profitability, and EBITA goals. Provided team-driven leadership, sales training, strategy sessions, motivation, and marketing support to ensure goals were exceeded.

Strategically relaunched, redesigned, and developed cutting-edge marketing programs and methodologies to increase customer loyalty, minimize customer attrition (4% annually) and increase new customer wins.

Created marketing plan and assessment benchmarks to successfully elevate Jonas Fitness to leadership status in the Health, Wellness and Fitness industry (MFA Software Provider of the Year 2019/2020). Marketing activities and tools used were company website, print and online advertising, trade shows and events (15+ annually), member associations and partnerships, social media platforms, SEO, blog, podcasts, webinars, newsletters, product brochures, case studies, testimonials, white papers, videos, and email automation campaigns.

Managed, maintained, and grew 3rd Party Channel Integration Partner program to 50+ companies resulting in over $700,000 in annual shared revenue (Revenue share and API Monetization agreements). Developed and delivered co-marketing initiatives to ensure customer education, adoption, and revenue growth.

Constant collaboration with Executive Leadership, Research and Development, Professional Services and Support Teams to ensure our products/functionality were in line with the needs of our customers, demands of our prospects and the quickly evolving fitness industry.

Planned and successfully delivered Quarterly Sales and Client Success team training events to promote enhanced knowledge of products/functionality, SWAT analysis of competitors, Sandler Sales Training strategies, and energize, motivate, and build strong team bonds.

Prepare and deliver weekly/monthly closed sales revenue, pipeline activity and opportunity, future revenue forecast, and departmental budget reports to President and parent company CEO to track Year to Date profit and loss.

Committed to enthusiastically supporting company growth initiatives by promoting Jonas Fitness’ mission, values, strategies and long-term goals with employees, customers, and industry.

Business Development Director, SALESSTAFF April 2016 – September 2017

Identified and engaged with potential clients through persistent outbound prospecting to drive new business revenue for provider of demand generation services for B2B technology companies.

Achieved Chairman’s Club September, October and December 2016, and March and June 2017.

Achieved Recognition as #1 Business Development Director out of 10 for Q3 and Q4 2016, and Q1 and Q2 2017.

Grew Sales Revenue from $0 to over $900,000 in 12 months.

Focus entirely on new streams of revenue through aggressive prospecting, networking, and marketing to Business Owners and C-Level Executives, as well as follow up on, qualify, and nurture massive amounts of company generated Sales Leads.

Facilitate customer needs analysis, web/teleconference/face to face solution demonstrations and presentations, proposal creation, ROI evaluations, and contract negotiation.

Work closely with prospective customers to learn all nuances of their product and solutions, and then model customized campaign that will allow them to meet and exceed their Sales and Growth Goals, shorten their Sales Cycle, and result in net New Revenue.

Precisely and effectively manage phone and email follow up processes with interested prospects, and nurture 1000’s of leads through drip email marketing campaigns to realize highest % of lead conversion to closed sales.

Coordinate with Executive Team, Operations, Account Success Team, Data Department, Program Strategy Managers, and Quality Control Department to ensure successful program deployment, quality deliverables, and contract renewals.

Territory Sales Manager, HEARTLAND PAYMENT SYSTEMS June 2015 – April 2016

Performed high-volume outbound prospecting to uncover and win new business opportunities for a provider of credit card processing, payroll, and point-of-sales solutions.

Successfully managed team of Relationship Managers; successfully sold Payment Processing, Gift & Loyalty Cards, Corporate Lending, and Payroll Solutions (SaaS).

Promoted from Relationship Manager to Territory Sales Manager in October 2015. Responsible for training and mentoring newly hired sales reps, offering continual guidance and assistance during the sales and closing process, and delivering positive reinforcement, goal setting, and support to ensure 100% goal attainment.

Achieved recognition for 100% yearly goal attainment.

Create and develop non-existent sales territory through aggressive prospecting, sales appointments, developing referral relationships, and networking with business partners.

Work with Business Owners to analyze current yearly sales, payment processing, and payroll solutions. Develop custom solutions that will maximize the businesses profits, reduce costs, and deliver solutions that streamline efficiencies and build customer loyalty.

Provide ongoing professional and technical advice on business solutions to ensure account satisfaction and continual growth of customer’s product portfolio.

Coordinate with Order Entry, Underwriting, Engineering, Specialty Teams, and Sales Support to complete product configuration, ensure successful installation and product adoption, and fulfill customer needs.

Regional Sales Executive, CSI SOFTWARE USA February 2013 – April 2015

Drove sales of software and mobile applications to fitness clubs, campus recreation centers, wellness centers, and parks and recreation departments across the eastern and central US regions.

Successfully sold fully integrated, single source software solution that allows Health and Wellness customers to transform their business; including Online Services, Mobile Applications, Access Control, Billing and Reporting, and Cutting Edge Technologies (SaaS).

Achieved recognition as #1 Account Executive in 2014.

Grew sales revenue from $0 to over $920,000 in 20 months.

Set company record for “Highest Sales Revenue” in 2014.

Create and develop non-existent sales territory in Eastern and Central Region through aggressive prospecting, sales appointments, and networking with business partners.

Focus entirely on new streams of revenue through aggressive prospecting and networking to C-Level Executives.

Facilitate customer needs analysis, product demonstrations and presentations, proposal creation, contract negotiation, and ROI evaluations.

Provide professional and technical advice on business applications to ensure account satisfaction, and coordinate with project manager, engineering, and sales support to complete product configuration, ensure successful installation, and fulfill customer needs.

Coordinate and attend area-wide industry events and trade shows for customers and prospects to increase knowledge and interest of product portfolio and next generation products.

Education

Bachelor of Arts in English and Political Science (Double Major), University of St. Thomas, St. Paul, MN

Sales & Management Training, Sandler Training (2019-2020)

Strategic Selling, Sandler Training (2019-2020)

Negotiation & Executive Whiteboard Training, Miller Heiman (2011-2012)

Sales Training, Miller Heiman (2009-2011)

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