Camila Calderon

Falls Church, VA ***** 571-***-**** adhyi1@r.postjobfree.com

linkedin.com/in/maria-camila-calderon-plata-08a00695/ Marketing & Communications Professional

A recent graduate and Marketing Professional who is skilled at Digital Marketing tools and Communication Strategy plans. Manages processes and collaborates cross-functionally to connect with others and solve problems. Builds relationships and partnerships to merge skills and resources, foster trust, and drive growth.

SKILLS AND ACCOMPLISHMENTS

• Marketing Strategy: Market Research Event Planning Content Creation Content Marketing Marketing Collateral Branding

• Communication Plan: Digital Marketing Search Engine Optimization Pay-Per-Click Advertising Email Marketing Social Media Marketing Sales Promotion Strategic Initiatives Special Projects Stakeholder Management

• Planning & Organizing: Target Audience Key Performance Indicators Content Initiatives Competitive Advantage Value Proposals Accomplishment 1: Achieved over 3 academic marketing projects to execute marketing plans and communications strategies and evaluate results at Colegio de Estudios Superiores de Administraciòn.

Accomplishment 2: Accomplished 95% customer satisfaction through strategic brand positioning at Swiss Re Corporate Solutions.

Accomplishment 3: Practiced Sales Management, Distribution Management, and Digital Marketing as part of course curriculum at Colegio de Estudios Superiores de Administraciòn. EDUCATION

Master of Arts Degree (M.A.), Strategic Marketing

COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÒN Bogota, Colombia 06/2018 Bachelor of Arts Degree (B.A.), Business Administration SERGIO ARBOLEDA UNIVERSITY Bogota, Colombia

ACADEMIC PROJECTS

Strategic Marketing of an Alcoholic Beverage Product with a New Ingredient Project

(January, 2017) – (May, 2017)

Project Details: Analyzed the components of a new alcoholic beverage product called

“aguardiente antioqueño” that contained a new sugar free ingredient. Investigated the product and the brand. Assessed the economic environment in Columbia and applied market research statistics to gain consumer understanding.

Outcome: Introduced a marketing position for the product based on the brand’s organizational mission and vision and assessment of social, economic, cultural, legal, and technological issues as they relate to the product in Colombia. Gained a greater understanding of the brand which was from Scotland but had a presence in Colombia. Determined market audience drinking habits and insights and relational marketing ideas. Philum Jewelry Brand Project (August, 2017) – (December, 2017) Project Details: Assessed a jewelry design brand made with philigran thread and aspects of product management, marketing financial management and strategic communication. Outcome: Developed a communication strategy for the Philum brand by defining the problem and opportunity, identifying the target audience, positioning, and planning communication objectives and execution.

Marketing Product Data Management for Philum Jewelry Brand (January, 2018) – (May, 2018) Project Details: Captured and managed digital information related to the product to be reused in business processes including design, production, distribution, and marketing. Made channel strategy decisions that included analysis of the customer and the competition to boost the brand.

Outcome: Created a marketing plan that included sales management, distribution management, and digital marketing with a strategic position aimed at product leadership. WORK EXPERIENCE

Swiss Re Corporate Solutions, Bogota, Columbia

Insurance Underwriter, (04/2015)-(05/2019)

Served 15 insurance sellers who were clients simultaneously to determine whether an applicant should be approved for insurance premiums. Opened and consolidated 6 new commercial insurances for each branch. Increased business volume of existing accounts by 15%. Maintained 100% compliance with budgets assigned to the office. Achieved a 20% increase in the production of 5 commercial insurances. Introduced 3 insurance beneficiary agreements. Interfaced with clients daily and responded to inquiries. Additional Experience:

Shopping Assistant, Ac Plata Restrepe Y Cia S.A.S. TECHNICAL PROFICINCIES

Microsoft Office Suite Google Analytics Google Trends Google AdWords LANGUAGES

English Spanish

WORK AUTHORIZATION

Requiring U.S or Canadian work sponsorship

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