JUAN OGANDO

V.P. CREATIVE DIRECTOR

917-***-****

adhycx@r.postjobfree.com

adhycx@r.postjobfree.com

www.ogandocreative.com

PROFILE:

– Implements and develops brands’ creative identity and direction.

– Conceptualizes and directs all campaign and editorial photo shoots.

– Expertise in luxury packaging and P.O.P. display design and development.

– Creates original hand drawn and digital art for all categories of a lifestyle brand.

– Communicates and directs brand’s development across all corporate divisions from inception to finished product.

– Partners with domestic and overseas vendors to maintain the brand’s integrity for all marketing, packaging and displays.

– Brand leader with strong decision making skills. Quickly identifies opportunity. Confident problem solver.

Ogando Creative L.L.C.

2017–Present

– Creative Director, Product Designer, Packaging Designer, Blogger, Photographer, Author and Illustrator. Juan Ogando is a creative innovator with 20+ years of experience with a proven track record in building the identity and success of lifestyle brands. He is known for his vision and creative solutions while working with executives, designers and all department heads for Tory Burch, Chanel, Steve Madden, Tommy Hilfiger, Donna Karan, Ray Ban, Juicy Couture, Kate Spade, Frederick’s of Hollywood, Liz Claiborne, Ralph Lauren, Tretorn, Jones New York, Adrienne Vittadini, Misook and Aeropostalé.

EcoSynth U.S.A.

2019-Present

– BIO-MASS COMPOSITE • OEM SERVICES • CUSTOMIZED RAW MATERIALS for Home Improvement, Home Goods, Green Packaging and Pet Industries MingFeng Packaging U.S.A.

2017–Present

– Expands client base. Works directly with brand creative directors, product development, production and sourcing teams.

– Services include but not limited to designing and/or developing brand packaging, shopping bags, behind counter collapsible boxes, gift boxes, hangtags, counter cards, in- store graphics, catalogs, line sheets, counter top displays and floor displays.

– Categories include but not limited to apparel, accessories, beauty, cosmetics, intimates, wallets, jewelry, electronics, spirits, food & beverage.

– Projects are developed from inception, sampling, approvals, bulk production and ex- factory.

– Projects are on calendar and within budget.

AUTHENTIC BRANDS GROUP

2014 — October 2017

– TRETORN, FREDERICK’S OF HOLLYWOOD, ADRIENNE VITTADINI, JONES NEW YORK

– Conceptualizes and directs all campaign and editorial photo shoots. Assets are used for digital, print, social media and PR. Develops all re-imaging for brands’ new identity and applies to print, e-commerce, social media, packaging, and store design. Communicates and approves with licensee partners for cohesive implementation. Works closely with brand business leaders and marketing on all new pitch decks and business opportunities. Leads design initiatives for look books, brand books, brand guidelines, style guides, brand videos, and product catalogs.

JUICY COUTURE

2006 — 2014: DIRECTOR OF CREATIVE SERVICES

– Directed and designed the complete brand’s re-image. Directed external vendors in the development of all re-imaging initiatives and assets. Adhered to design, functionality, calendar and budget. Created unique packaging with patent pending functionality.

– Spearheaded reimaging as it relates to packaging for all apparel, intimates, accessories, and girls category. Packaging items included woven labels, hangtags, disclaimer tags, shopping bags, garment bags, in-store collateral, market collateral, apparel bags, gift boxes, and jewelry.

– Created in-store display units for retail, wholesale, specialty and travel stores. Designed shop in shops for retail and wholesale environments.

– Product design: Created original artwork using various mediums for apparel, accessories, electronics, fragrance and stationary. Original artwork translated into jewelry, handbag hardware and embroideries.

LANTIS EYEWEAR

1999 — 2006: DIRECTOR OF CREATIVE SERVICES

– Initiated and developed all marketing and design programs for Lantis Eyewear.

– Directed and managed external vendors in the development of all marketing assets with adherence to design, functionality and budget. Designed and directed all brand development with internal design team for Donna Karan, Tommy Hilfiger, Ray Ban, and Reebok. Spear-headed the production of all graphic services, i.e.; catalogs, advertisements, sales aids, line lists, story boards, display prototypes and show booths. Structured and expanded the creative services department and successfully moved away from contracted external marketing agencies.

Computer Skills: Adobe Illustrator, Photoshop, In Design, After Effects, Premiere Autocad, Blender, Flash, MS Outlook, MS Word, MS Excel. Strong hand drawn skills.