KyLee Hardy

Tel: 303-***-**** adhvpf@r.postjobfree.com Lakewood CO, 80226 LinkedIn Profile

Experience

Eagle Creek

Brand Marketing Coordinator Denver, CO May 2019 – August 2020

• Wrote all copy and oversaw creative development for monthly website updates and emails, as well as managing and planning the email calendar

• Worked with internal and external partners to plan, develop and implement brand stories and growth strategies for all social channels

• Managed all influencer relations including, the procurement of visual and written content, photo shoots, and event appearances

• Managed blog strategy, content planning and implementation of blogs on the website Peet’s Coffee & Tea

Loyalty Marketing Specialist Emeryville, CA January 2019 – April 2019

• Managed the calendar, scheduling, and execution of Peet’s email campaigns for Loyalty and Retail audiences

• Lead end-to-end campaign setup and testing for all Loyalty campaigns across email, in-app messaging, and push notifications

• Report on seasonal marketing campaign performances and loyalty metrics

• Support launch of mobile order ahead with in-app promotions, store testing, and email campaigns

• Lead creative development for Loyalty campaigns, including briefing in email, site and POP creative, as well as copywriting for in-app notifications

The North Face

Sports Marketing Coordinator Alameda, CA October 2018 – January 2019

• Assist athlete sponsorship agreements across the three sporting categories

• Support communications surrounding events with agencies and internal teams

• Works with internal partners to create product lists and sample collection for athletes as needed for video and photo shoots, media interviews, expeditions, appearances, competitions, etc.

• Coordinate local events with retail locations

Retail Marketing Coordinator Alameda, CA July 2017 – October 2018

• Assist in creating and executing marketing campaigns with corporate partners and external agencies

• Support the development of seasonal marketing programs and paid social to engage customers with retail activations

• Develop store traffic driving initiatives, and build recommendations for future programs

• Support the launch of new retail locations using marketing tactics, paid social media, direct mail and events

• Coordinate and assist production for seasonal catalog mailers Warehouse XI

Marketing & Social Media Intern Cambridge, MA May 2016 – Sept 2016

• Created visually stimulating social media posts to market a relatively unknown event space

• Set up and executed event space tours which ultimately lead to an increase in applicants and revenue

• Designed marketing fliers for event promotion

• Managed all administrative tasks from scheduling tours to answering customer inquires Anthropologie

Visual Display Intern Boston, MA Sept. 2015 – Dec. 2015

• Responsible for assisting in the developing, implementation and the production of the store displays to pull in organic consumer traffic into the store

• Supported the visual team with all elements of the store display including windows, signage, shelf uppers and jewelry cases

Education

Lesley University Cambridge, MA Graduated May 2017 Major in Business Management, Bachelor of Science

Minor in Fine Arts and Art History

GPA: 3.5

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