Digital Marketing Manager

Eugene Nesterov

Email:**********@*****.*** Cell:+380**-***-**-** LinkedIn:link

Focused and versatile marketing leader with 7+ years experience in customer relationship management, growth, retention, customer experience across CEE, USA and UK markets. WORKING EXPERIENCE

Head of Retention marketing, Clario tech (Mackeeper, Clario) JULY 2019 – PRESENT Clario tech - a consumer-focused cybersecurity company owns Clario and Mackeeper SAAS products with 50M downloads from 2010. Retention strategy & vision: In partnership with VP of Experience building a customer-centric strategy to increase LTV across products Clario & Mackeeper, decreased average CPA by 55%, increased LTV up to 17%; Customer lifecycle management: Ownership of consumer life cycle across product and marketing, responsible for customer experience & journey mapping to maximize commercial opportunities. It led to an increase in upgrade revenue up to 12%, win back revenue up to 9%.

Customer communications: Ownership of all customer communications. Seasonal promotions, lifecycle & revenue-driven campaigns. Improved communication performance +75% up to an industry benchmark. Increased annual promotional sales up to 20%

Team management: Led Customer success team of retention managers & email marketing specialist Day-to-day operations, goal setting, performance management, and growth of the team. CRM & FSS manager, Philips JUNE 2017 – JULY 2019

Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health. E-commerce strategy: Established local e-commerce strategy and leading Philips Flagship Store (FSS) from platform development to promotion strategy. Tripled YoY Philips e-commerce sales. Made the market of Ukraine the 3rd largest Philips online shop in Central and Eastern Europe (CEE); Customer acquisition: Set up consumer acquisition across all Philips touchpoints. Achieved consumer acquisition leadership among CEE countries. Increased annual customer acquisition + 120%. Customer relationship strategy & execution: Developed CRM strategy & execution. Optimized and expanded online marketing activities which helped to improved average email channel performance - up to 45% open rates Project management: Lead Philips e-commerce product from brief to launch. Relaunched e-commerce platform in two months, improved website conversion up to 15%. Managed an external project team and supplier in India. Digital marketing manager, Danone Nutricia APRIL 2016 – JUNE 2017 Danone Nutricia - is a global leader with focus on nutritional solutions for mothers and their infants. Digital account manager, Havas WW Digital JULY 2015 – APRIL 2016 Havas WW Digital - French multinational advertising and digital agency. Led digital projects for clients: Toyota, Lexus, Nestle, Bayer, Danone, LVMH, Guerlain. Junior strategist, Johnson & Johnson JAN 2013 – JULY 2015 J&J - is an American multinational corporation that develops medical devices, pharmaceutical, and consumer packaged goods. EDUCATION

Habitus. Human behavioral school JUNE 2020 – DEC 2020 Learning the structure of the processes around people to analyze individual, group, and mass behaviour, and applying this to the professional marketing field. THRV. Jobs to be done (JTBD), online JAN 2020 – FEB 2020 Learned the most advanced and effective method to build, market, and sell products which a customer will love. Reforge. Retention & engagement, online SEP 2019 – NOV 2019 Learned proven frameworks to retain, activate, engage, and resurrect users & customers. Kyiv National University of Trade & Economics. Master in Consumer Marketing (with honor) SEP 2019 – NOV 2019

Learned a fundamental understanding of marketing and got basic marketing skills. HOBBIES

Marathon runner, hard traveler, book addicted, amateur chef.