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Marketing and Business Analytics Specialist

Location:
Philadelphia, PA
Salary:
40,000
Posted:
November 13, 2020

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Resume:

Sophie Keefer

856-***-**** adhs8n@r.postjobfree.com linkedin.com/sophie-keefer

EDUCATION

Ohio University, College of Business Athens, Ohio May 2020 Bachelor of Business Administration

Majors: Marketing & Business Analytics

OHIO University Business Cluster Athens, Ohio August 2018 - December 2018 Copeland Associate

§ Partnered with a team of students to conduct an in-depth industry analysis of the women’s fashion industry for L Brands Inc. and developed a new business concept based on research findings

§ Developed a multi-modal marketing strategy for a mock eco-swimwear line business, targeting plus-sized women

§ Utilized Google Analytics to track kpi’s for both a fashion industry analysis and determining the feasibility of mock business website

§ Used collaboration systems such as Basecamp and GroupMe to organize meeting times, communicate with professors, and check off daily tasks to keep our team on track with deadlines

EXPERIENCE

Philadelphia Magazine Philadelphia, Pennsylvania May 2019 - August 2019 Advertising and Sales Intern

§ Maintained the sponsored content log to keep track of sponsored post analytics using Google Analytics and Microsoft Excel

§ Managed the Philadelphia Home Design Instagram account by posting photos and interacting with over 2,000 followers

§ Developed client go live and recap PowerPoints for any sponsored campaigns and events

§ Produced mock-up realtor profiles for the Boston Find-it Pages to help the sales team gain clients

Global Consulting Project with Adidas Bayreuth, Germany June 2018 Student Consultant

§ Collaborated with 5 international student consultants for two weeks to develop a digital sales strategy for a new volleyball shoe line in an untapped market

§ Led team on drafting report, summarizing research findings, encouraging Adidas to host a festival to promote their newest product launch which would incentivize digital engagement

§ Managed team by delegating roles based on strengths, organizing daily meetings, and sharing deadline reminders

§ Informed Ohio University students about travel abroad options through class presentations, word of mouth, information sessions and social media posts by becoming a student ambassador CAMPUS

INVOLVEMENT

American Marketing Association Athens, Ohio February 2019 – March 2020 Vice President of Philanthropy & Engagement

§ Directed a committee of 5 other students to plan and organize at least 5 community service and outreach initiatives per semester

§ Presented to over 100 students at the AMA Collegiate Conference about fundraising

§ Awarded Top 25 AMA Chapter of the Year as well as Outstanding Community and Social Impact

School The Office of First Year & Student Transitions (FYrST) Athens, Ohio August 2018 – December 2019 Learning Community Leader

§ Organize 10 events, throughout the semester, for 20 first-year students to get acclimated to Ohio University and build connections with each other

§ Assist the class instructor in developing lesson plans and attend weekly meetings with them to create a cohesive learning environment for our students

SKILLS

Basecamp, Facebook Ad Manager, Google Ad Manager, Google Analytics, Google Drive, HTML, Instagram, Microsoft Office, Photoshop, Project Management, Python, RStudio/RScript, Salesforce, SEO, Slack, SQL, Tableau, Teambuilding, Visual Studio, WordPress, Written and Oral Communication



Contact this candidate