IBRAHIM RASLAN

Contact & What's App No: (+***) - 56 - 8675606

adhr29@r.postjobfree.com

Dubai, United Arab of Emirates

Employment Visa (NOC attached)

( Business Development Executive )

Career Level: Seniority-Level

(12 years of working experience in)

Healthcare Business Development Pharmaceutical and Medical Devices Sales & Marketing Medical Labs Doctors & Patients Referral Corporate Relations & Customer Acquisition MIS

Launch New Products Maximize Product Revenue Expand Market Share Surpass Sales Quotas Exceed Return On Investment (ROI) Customer Service Orientation PROFILE SUMMARY

- I'm an experienced and dynamic (Healthcare Sales and Business Development Executive) acting as the key link between the company's brands and the medical, pharmaceutical, healthcare professionals (HCPs), all internal & external stakeholders, and all various decision-makers (KOLs), responsible for promoting the full range of ID portfolio for my designated territory to leverage cross-franchise synergies and meet/exceed sales targets.

- Responsible for the Business Development Department in terms of strategies and plans of action to boost return on investment (ROI) and increase the number of (Doctors and Patient Referrals) to generate additional revenue streams as well as collaborating with the MIS team in formulating new strategies and driving all other activities that could increase organization revenue from the various markets, clients, and all other potential opportunities.

- Solid, outstanding track record of quantifiable achievements with 12 years of experience in healthcare, pharmaceutical, and medical-related sales; As well as an expert in the art of consultative sales and persuasive techniques to find ways to leverage the current footprint in targeted accounts for higher-level access to decision- makers for key accounts within UAE with a Master's degree focused in Biochemistry and Bio-Life Sciences.

- Responsible for promoting various medical & pharmaceutical products and services to HCPs working as a trusted advisor (BDE) for the company's customers and facilitating their buying decisions through providing therapeutic solutions that meet their needs and expectations while maintaining the company's image in line with its policies, ethics and code of conduct.

- Responsible for achieving product sales targets and building high-level strategic customer relationships and loyalty, working strategically with sales effectiveness aiming to increase the awareness and visibility of the company, manage quality and consistency of product and service delivery, negotiate with major accounts at highest levels needed to maximize profits, exceed sales growth and meet sales targets while making presentations to all internal and external stakeholders (KOLs), answering queries, offering advice, introducing new products, As well as working with contacts on a one-to-one basis to ensure timely and satisfactory order fulfilment.

- Highly developments in revenue growth, incremental new products, income expansion and promotion. Efficiently met unique organizational, market and customer challenges to repeatedly exceed sales objectives and deliver market share with the ability to make tough, pragmatic decisions when necessary to achieve the assigned target and drive revenue gains across the diverse portfolio. VISION & OBJECTIVE

- Highly organised, customer-centric, ambitious, enthusiastic, goal-oriented and dedicated Business Development Executive with an outstanding track record of effectively assessing customer’s needs, closing sales with a winning attitude and strong work ethic, excelling at prioritizing projects to achieve maximum sales volume; seeking the position of (BDE) within a high-performance work culture and an atmosphere with high ethical standards and the opportunity to act locally and think globally to drive innovation and achieve sales targets by coordinating sales activities, and maintaining good customer relationships to advance company efficiency and productivity. ACADEMIC QUALIFICATIONS

Master of Science – MS, Biochemistry and Molecular Biology 2009 – 2010

Bachelor of Science – BS, Biology and Life Sciences 2004 – 2008

@ Faculty of Science / Mansoura University

PROFESSIONAL EXPERIENCE

Senior Healthcare Sales and Business Development Executive Jan 2018 – Present

@ Merilex Medical Trading, LLC Dubai – UAE

(Core Responsibilities & Key Accountabilities):

● Plan, forecast and achieve objectives, key performance indicators (KPIs) and revenue forecasts for business and Assist in the development and maintenance of product flows and communicate release scope in the field.

● Full responsibility for assigned sales quota including forecasting and target performance achievement whilst enhancing the image and awareness of company brands in the UAE to expand the market share.

● Manage and drive the development of my territory through the promotion of new and existing products, with all relevant marketing activities such as product presentations and competitor blunting information.

● Visit hospitals, clinics and medical centres to introduce the brand with medical detailing and provide supporting scientific documentation for physicians to encourage prescriptions.

● Implement the assigned territory coverage plan (No. Of sales call & Visit frequency) and execute sales and marketing strategies to achieve the target business growth within agreed budgets and timescales.

● Implementation of the Go To Market strategy aligned with the regional approach appropriate to the country- specific objectives and Cover commercial aspects of the pre and post-sales support process.

● Meet both the business and scientific needs of healthcare professionals by understanding their needs and recommending customized products & treatments to support their objectives and achieve patient satisfaction.

● Collect and maintain up-to-date market intelligence (competition, prices, tenders) and customer-related feedback to increase sales by actively selling to end-users, maximizing consumable pull-through.

● Ensure growth from within via member get member lead generation as well as cross-sell and up-sell activities.

● Responsible for the sales activities of the area related products in assigned accounts in the market expanding department clients' database and develop business plans to achieve revenue goals.

● Understanding of the market; identify creative opportunities to maintain the organization’s competitive edge.

● Make presentations and conduct roundtable conferences and events for doctors, pharmacists, practice staff, nurses and other medical staff raise brand awareness and recruit new consumers.

● Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules and merchandising techniques to provide innovative business proposals.

● Survey the market to develop, implement effective visit plans, arrange appointments with KOLs which may include pre-arranged appointments or regular 'cold' calling and to identify sales prospects, analyze needs, propose solutions & alternatives, demonstrate products, show samples and take orders to meet targets.

● Set a weekly visit plan to ensure optimum coverage and frequency in the assigned area and report daily on the outcomes and feedback of the visits to assist the sales organization and growth efforts.

●Build, maintain and expand strong partnerships with target accounts via a consultative selling approach to KOLs.

● Plan work schedules & timetables, generate, escalate and discuss all periodic, requested reports and future targets with the area sales manager to track daily activities and progress; ensuring accuracy and timely delivery.

● Win new customers, as well as developing long-term relationships with existing ones to meet their expectations with no overpromises, handle complaints or objections and provide solutions ensuring client satisfaction.

● Analyze sales data to improve results and make sure resources are effectively allocated, negotiate and close deals to achieve total collection target monthly and as possible as, exceed annual sales targets.

● Monitor sell-out and brand activity through feedback from pharmacists and propose the right action plan and commercial activities to improve outcomes and ensure a healthy stock level and accurate replenishment.

● Establish an exhaustive customer account-based business strategy and drive the tactics and activities (plans of action, campaigns, support needs, marketing etc.) to implement.

● Participate fully or partially in marketing events such as seminars, trade shows, and conferences/congresses to influence the orientation of pre-identified targeted attending customers.

● keep up to date with the new developments and activities of health services (NHS) in a particular area to demonstrate business gaps and opportunities.

(Customer Relationship Management):

● Maintain and develop positive relationships with customers and references and assist in the development and maintenance of reference customers.

● Support customers throughout the product lifecycle and provide customer product training when needed.

● Cover all A-class customers and assign advocate KOLs to the brands while establishing high-level Strategic trustworthy business relationships with the company and ongoing prospecting for new business opportunities.

● Build up the list of customers who will form the base for kicking off the brand to move it to the next level.

● Develop awareness to address the needs of the evolving healthcare environment.

(Key Accounts Management):

● Complete workflow support, product demonstrations and consulting, workshops, on-site training and support, and support with analytical queries.

● Ensure effective contact with relevant clinical and non-clinical key accounts and understand the importance of negative influences.

● Enlist the brands to the major accounts and pharmacy chains and generate a significant prescription flow.

● Setting the sales strategy & objectives based on market dynamics and given company overall targets.

(Partners Management):

● Close coordination with the Member Relations team to ensure proper on board of new members.

● Follow up of stocks with the distributors and assure proper stock levels matching with sales growth.

● Assure that Promoters are efficiently promoting the brand and follow up their schedule weekly to assure their efficiency in promoting the brands with end-users.

(Brand Equity):

● Act as an ambassador for the brand, its vision and values, that achieve patient focus at all levels of the business and drive its recognition as a partner of choice by health professionals at all levels.

● Provide the "voice" of the product offering and work with sales channel to secure key customers and prospects.

● Assure that the products are priced according to the company strategy and brand vision.

● Assure that the products occupy the proper shelf position that enhances sales and brand image share.

Senior Medical Sales Executive July 2013 - July 2017

@ BioMed Pharmaceutical Company Eastern Province – Kingdom Of Saudi Arabia

● Responsible for marketing medical products and services to hospitals, clinics, medical centres and doctors' practices to exceed sales and market share for unique Cosmeceutical, dermal and skin-care, Dental products and enteric-coated tablets while making presentations to the related healthcare professionals (Dermatologists, Orthopedic, Dentists, Gyna, Surgical, GP, GIT, ENT, Plastic Surgery, Beauty & Physiotherapy centres, Nurses, Pharmacies and practice staff...etc.).

● Visiting and arranging appointments with physicians, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular \'cold\' calling to maintain a business relationship, help them manage their patient's disease using products & distribute knowledge using guidelines through product samples, marketing literature, clinical trials related to products to help physicians and other healthcare professionals taking the best decisions.

● Follow-up with HCP (KOL, Physicians, Pharmacists, or any other party having an impact on the business), to gather feedback and questions regarding experience with the products.

● Follow up of stock, consumption and ordering process, especially in the government sector and institutions.

● Keep abreast of new developments in the field to provide competitive information to customers.

● Attend seminars and organize trade exhibitions, symposia, conferences, and meetings.

● Building and maintaining positive working relationships with medical staff and supporting administrative staff.

● Coach, develop, directs, and oversees Sales Representative policies and activities for their areas.

● Planning weekly and monthly sales schedules in coordination with Sales Team to forecast the sales targets.

● Initiate & Participate in the nomination & selection of the local speakers in our territory.

● Carry out the field activities within the given budget and territory to be able to predict the future sales trends, and design strategies that will help in meeting and surpassing the sales objectives of the organization.

● Gained new business through effective sales techniques and garnered customer trust and loyalty while marketing our products in a highly competitive territory and surpass sales quota by strategically maximizing new business opportunities with existing client base collaborated with the district manager to routinely assess sales performance and implement new marketing and sales growth initiatives.

Medical Product Development Specialist Feb 2011 – May 2013

@ Amoun Pharmaceutical Company Mansoura – Egypt

● Charged with providing information, e.g. proper medication usage, dosage amount and side effects of Derma Cosmetics, Skin Care, Dental products and Nutraceuticals, Vitamins, Food Supplements & anaemia medications and distribute knowledge using guidelines and marketing literature while representing our brands to (Surgery, Physiotherapy & Beauty centres, Dentists, Gyna, Ortho, Pedia, GP and GIT ), within a certain geographic territory.

● A key contributor to support the management team to drive innovation, increase customer satisfaction, improve internal processes and systems and make open & honest long-term +ve relationships with target HCPs &various stakeholders.

● Attending seminars and participate in setting up sales demonstration and exhibition.

● Execute the regional and local conferences done by the marketing department to engage our customers.

● Maintain accurate coverage of the territory and ensure full compliance with CRM reporting requirements in line with company policy guidelines.

● Conduct research to determine new advertising techniques required to increase the client base.

● Monitoring competitors’ activities and products to keep up with the market pace.

● Achieved quarterly targets, maximize revenue, minimize cancellations and launched new products ensuring customer adoption working as a member of a world-class and creative work team.

Medical Devices Sales Executive Dec 2008 – Jan 2011

@ International Medical Equipment Co. (IMECO) Delta Center – Egypt

● Charged with dealing mainly in laboratory supplies, medical consumables and disposable and medical devices representing many brands (Disposable surgical gowns & drapes, Autoclaves, Lab Instruments, Consumables, Analyzers, Automates, and Hygiene equipment, Disinfectants, Reagents, Chemicals, Monitor and Diagnostic Medical Equipments) to ensure 100% message delivery.

● Making presentations to doctors, hospitals practice staff and nurses.

● Explore more business opportunities and expand the scope of my reach plus opening new accounts and business with clinics, hospitals & pharmacies.

● Update customers' list according to the targeting process by understanding customer segmentation and insights.

● Facilitate sales discussions by researching the diseases and health challenges helped by the medical equipment represented.

● Daily, Weekly & Monthly report for sales, activities, market feedback, challenges and opportunities.

● Stand accountable for all customers e-mails, phone calls related to business.

● Presenting reports according to the district manager's recommendations and market needs.

● Development, implementation, and monitoring of a coherent and effective business plan to deliver and exceed country sales targets within a defined budget.

● Achieve budgeted sales target through the development of a business vision that translates into both short and long-term plans, utilizing tactical and proper field activities in the designated territory while meeting all the company's requirements.

● Repeated performed "Exceed Expectations" one of the highest sales rankings (among the top 10% of the territory) for 6 quarters.

KEY COMPETENCIES

● Demonstrate domain expertise with a clear understanding of healthcare and departmental interdependencies and workflows and knowledge of relevant markets and competitor landscape with excellent marketing and sales skills.

● Ability to work with several stakeholders in a structured and organized fashion.

● Good listener with excellent communication, interpersonal, negotiation, presentation and promotion prospects.

● Excellent organizing, planning and analytical skills and able to work in a dynamic team environment.

● Customer-centric self-starter with a continual awareness of changing medical developments.

● Team collaboration and shared business objectives with a value-adding business mind-set.

● Passionate about commission related Selling with the ability to persuade and influence.

● Business development & product advertising and able to create quality business plans.

● Energetic, proactive, enthusiastic, consistent and actively engage with stakeholders.

● Medical, scientific and functional knowledge with commercial awareness.

● Results-driven and capable of working with deadlines.

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