SUBIR BASU

Mobile: ~ +91-983******* Email: adhkk3@r.postjobfree.com

Skype ID: subir.basu85

BRIEF OVERVIEW

A dynamic professional with more than 15years of experience in the areas of Operations Inventory Management, Visual Merchandising, Customer Servicing, Cash Management & Team Management. Deftness in handling overall functioning of Store Operations. Excellent interpersonal, communication & organizational skills with proven abilities in team management, customer relationship management & effective crisis management.

AREAS OF EXPERTISE

Operations Management

Framing work direction and plan for the associates after thorough assessment of their capabilities.

Inventory Management in terms of inward, outward, global counting, shrinkage control etc.

Monitoring the display and visual merchandising of the store.

Customer Relationship Management

Mapping customers, identifying improvement areas & implementing measures to maximize customer satisfaction levels.

Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels.

Team Management

Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.

Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.

Providing training to new joinees.

CAREER HIGHLIGHTS

REDTAG, Division of BMA INTERNATIONAL,OMAN April 2018-May 2020

A refreshing concept launched in 2006, REDTAG currently has 200+ fashion & lifestyle stores across the Middle East and Asia and has been growing at a rate of 20 percentage annually. As a chain of value fashion and home stores, REDTAG offers a pleasant shopping experience with great variety at unbeatable prices.

Worked as a Store Manager

Responsible for store having carpet area 1746 Sq.mt. (18,790 sq.ft) and team size of 30 people including Asst. Store manager, Department supervisors, Cash Supervisor, Inventory receiver, VMs, sales staffs, cashiers and other support staffs.

Role:

BUSINESS MANAGEMENT

ANALYSIS • FACTOR IDENTIFICATION: To analyze the product, price, customers, visual merchandising principles, marketing strategies, public relation activities, promotions, offers, events on calendar & service standards v/s competitors activities v/s last year to identify the factor impacting the Business this year v/s last year.

HEALTH RECOGNITION: To analyze the factors which are strength & weakness for the business.

ACTION PLAN: To ensure that we maintain the strengths and retain their positions and to ensure that a well designed tailor made action plan is in practice to work out on your weaknesses to keep the Business healthy, fruitful & profitable.

INVENTORY MANAGEMENT

ANALYSIS: Analyzed LY department wise inventory sold on daily, weekly, promotions, monthly, quarterly & annually basis each time to fill in the gaps TY as per the sops.

IDENTIFICATION: Identified fast sellers, slow sellers, non sellers, & strictly considered while placement of refill on top priority as per the sops.

CONSOLIDATION: End range consolidations has been accomplished in given time frame as per the sops.

SHRINKAGE & PILFERAGE: Maintained a very high compliance to control the shrinkage & pilferage to the given 0.25% of the total sales as per the set sops.

STOCK TAKE: Participated thoroughly in stock counts procedures and maintained very well control in maintaining inventory losses as per the Audit Guidelines.

VISUAL MERCHANDISE & MARKETING MATERIAL

WINDOW: Understood the VM Guidelines of display standards of in-store window displays & maintained it updated at all times as per the set guidelines.

FOCAL: Understood the VM Guidelines of display standards of focal walls displays & maintained it updated at all times as per the set guidelines all across the focal walls.

DEPARTMENTS: Understood the VM Guidelines of standard usage & maintenance of VM Display Aids & marketing material and hence maintained it updated at all times as per the set guidelines all across the departments.

BACKHOUSE : Understood the VM Guidelines of standard backhouse keeping of unused VM Display Aids & marketing material and hence maintained the same at all times in backhouse.

PROMOTION & OFFER MANAGEMENT

WINDOW: Understood the VM Guidelines of promotions/ offers display standards of in-store window displays & maintained it updated during the course of promotions/ offers.

Understood the VM Guidelines of promotions/ offers display standards of focal walls displays & maintained it updated at all times as per the set guidelines all across the focal walls.

DEPARTMENT: Understood the VM Guidelines of promotions/ offers standard usage & maintenance of VM Display Aids & marketing material and hence maintained it updated at all times as per the set guidelines all across the departments.

MAINTENANCE : Maintained the implemented promotions/ offers VM changes till the end of promotions/ offers very well and brought back to the original form after it at all times on end.

SEASONAL & EVENTS LAUNCH

WINDOW: Understood the VM Guidelines of seasonal/ eventual display standards of in-store window displays & maintained it updated during the course of seasons/ events.

FOCAL: Understood the VM Guidelines of seasonal/ eventual display standards of focal walls displays & maintained it updated at all times as per the set guidelines all across the focal walls.

DEPARTMENT: Understood the VM Guidelines of seasonal/ eventual standard usage & maintenance of VM Display Aids & marketing material and hence maintained it updated at all times as per the set guidelines all across the departments.

MAINTENANCE : Maintained the implemented seasonal/ eventual VM changes till the end of seasons/ events very well and changed again to the new seasons/ events when required.

CUSTOMER SERVICE & AFTER SALE SERVICE MANAGEMENT

BUILDING RELATIONSHIP: Motivated team to maintain an ambience where our customers can enjoy an unmatched quality along with a world class customer service experience to ensure we build relationship with our customers to bring them back to shop with us again & again.

DATABASE MANAGEMENT: Uploaded customers database in system on day to day basis and maintained records for upcoming promotions & occasions.

AFTER SALE SERVICES MANAGEMENT: Provided our customers with a world class customer services experiences in past 12 years successfully and build relationship efficiently. Helped the customers for their exchanges & refunds and helped the team in problem solving, decision making & trouble shooting techniques.

ACCOUNT MANAGEMENT

AUDIT & SOPS MANAGEMENT: Maintained the daily cash operation within the audit & sops designed guidelines.

ADMINISTRATION MANAGEMENT: Maintained sales reports, petty cash, banking & cash related administration documents as per the audit & sops designed guidelines.

BULK BUYERS & CORPORATE QUERIES: Assisted the bulk buyers & corporate queries very proficiently and reported Head Quarters.

CUSTOMER’S FEEDBACK MANAGEMENT: Maintained customer’s feedback records and uploaded the same on ORPOS on day to day basis. Maintained Courier Sales & Solved quality related issues efficiently.

PEOPLE MANAGEMENT

TRAINING & INDUCTION PROGRAM: Conducted induction program and various training secessions for the newly joined team members.

TEAM BUILDING & MOTIVATION: Conducted team briefings on day to day basis for their clear understanding of business and hence motivated them by inter staff competition to achieve their goals.

TASK DELEGATION & MONITORING: Given tasks to each individual team member, monitored their progress on it & helped them to complete their given tasks.

ONE TO ONE: Analyzed each individual team member’s, their department’s & store performance on weekly basis and hence conducted one to one secessions to introduce them with business performance.

ANNUAL APPRAISALS: Analyzed each team member’s, their department’s & store performance on annual basis and hence conducted their Annual Appraisals.

FLOOR MANAGEMENT

INVENTORY REPLENISHMENTS: Analyzed the required inventory/product replenishment standards & advised the corrections incase if any required to rectify the same across the store & window displays.

VISUAL MERCHANDISING STANDARDS: Analyzed the given visual merchandising standards and advised the corrections incase if any required to rectify the same across the store & window displays.

MARKETING MATERIAL & VM DISPLAY AIDS: Analyzed the given marketing material & vm display aids standards and advised the corrections incase if any required to rectify the same across the store & window displays.

HOUSEKEEPING: Analyzed the cleanliness all across the store and advised the corrections incase if any required to rectify the same and to maintain a hygienic environment.

STORE AMBIENCE: Analyzed that the A.C, lights, music is set all the time and the floor is always free of unnecessary stuff to offer a memorable experience to consumers.

BACKOFFICE & ADMINISTRATIVE REPORTS MANAGEMENT

Business Administration Records • Sales Report, Petty Cash Report, Banking Records • Daily/ Monthly Staff Attendance, PIP, Staff Personal Records, One to One, Annual Appraisals Records, • VM Look books (Stories/ Themes) Records, Marketing Material, VM Display Aids, Fixed Assets • Inventory Analysis, Orders, In/ Out, Stock take, Damages Records • Promotion/ Offers Execution, Repair & Maintenance • PSR & PMR Reports etc.

BACKSTORE MANAGEMENT

INVENTORY: Ensured that the inventory is always kept neatly brand wise, department wise and sub-group wise top to bottom and left to right sequence.

VISUAL MERCHANDISING HUB: Ensured that the unused VM material is always kept neatly in vm hub.

MARKETING MATERIAL & VM DISPLAY AIDS: Ensured that the unused vm display aids are always kept neatly in their respective hubs.

DAMAGES: Ensured that the damage goods are always kept neatly in their respective hubs well maintained at all times and update on day to day basis.

HOUSE KEEPING: Ensured that the received deliveries are always segregated in place within 24 hours of given timelines, pullouts are always well packed & segregated aside, house keeping standards are always complied and the back store layout is always free for an easy and faster mobility of the staff.

Sana Fashion LLC- Dept. Store, OMAN May 2016– April 2018

Sana fashion is the fastest growing trendy department format chain across middle east countries which offers one stop destination for all categories such as Men’s, women’s, Boys, Girls, Infants, Lingerie, Accessories, Footwear, Home fittings and décor at incredible price.

Worked as a Store Manager

Responsible for store having carpet area 1050 Sq.mt. (11,302 sq.ft) and team size of 20 people including Asst. Store manager, Floor Manager, Cash Supervisor, Inventory receivers, VMs, sales staff and other support staffs.

Role:

Operations

Handling and managing complete operations of store efficiently.

Making store profitable with optimum resources, LTL growth.

Evaluating conversion for individual and cumulative, Revenue in comparison to sales contribution, hourly stock replenishment, ATV-ABS evaluation, SSPD evaluation, inter transfer of stocks, working on top and low selling articles, stock cover and rotation, MDQ (minimum display quantity) etc.

Product feedback to buyer.

Participating in territory/regional meetings, strategies, activities and events.

Making decisions regarding marketing and branding strategies based on customer analysis, competitor analysis and company analysis.

Competitor mapping and activity evaluation.

In-out of stocks, shrinkage and pilferage control.

Monitoring legal compliances of store.

Self audit on store operational and functional standard.

Training & Development

Tracking of Staff performance, Discipline, motivation, growth & their development, positive mind frame, friendly environment, team player, building leaders, problem solving, building trust..

Coordinating sales training programs and setting up new modules for increasing business.

Updates on product training, new launching, loyalty program.

Customers and personal services, knowledge of principles and process for providing customer services includes customer needs assessment.

VM guideline implementation training.

Cash and Inventory management training.

Loss prevention training.

Staff engagement program and their appraisal.

Recruiting local (Omani staffs)

Project Undertaken

Project leader for launching CRM across all OMAN stores.

Implemented additional SOP’s for daily operational activities.

Babyshop- Centerpoint KSA Jan 2015– April 2016

Babyshop is a children’s retail store and the first company under Landmark group. The store focuses on children’s products for ages 0-16 and sells major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari.

Worked as a Store Manager

Responsible for department having carpet area 1,200 sq.mt (Centerpoint store) and team size of 14 people including Cashier, sales staff, brand staff and other support staff

Role:

Customer Service and their grievance management.

Maintenance of customer database and driving customer loyalty program.

Budgeted top-line and profitability achievement.

Ensuring Y to Y growth.

Study of competitor stores for new products, promotions and merchandise and reporting to concerned stakeholders.

Defining clear action plan for each element of target achievement.

All the operation processes related to the customer service as advised by the brand are being followed.

Planning and ensuring proper staff allocation.

Training.

Performance Evaluation.

Identification of oddments and dormant stock and ensure proper action.

Stock audits -Conduct and record daily global count. Preparation & execution of Quarterly Audits.

Prevention of employee thefts and shoplifting and other stock shrinkage.

Ensures safe custody of the cash and stocks, protection of the Showroom assets and safety of its people.

To ensure that the store is managed in compliance with local laws and custom.

Peterengland-Madura Fashion & Lifestyle. (Kolkata) Oct 2009 – Dec 2014

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.

The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.

Worked as a Store Manager

Role:

Deciding all the BTL (Below the line) activities which are very much store centric to increase the number of footfall and sales.

Direct communication with Category, Marketing Dept etc. in the time of need.

Active participation in the strategic meetings of marketing and sales promotion.

Keep accurate and up-to-date records of store inventory (Global Counting).

To minimize the shrinkage level of the store.

Ensures that new arrivals are recorded, displayed or shelved.

Ensuring smooth functioning of sales service so as to maintain hassle free auditing methods.

Ensuring continuous updating of our products and their USP to our sales personnel with proper product training and soft skill methods.

Monitoring the display and visual merchandising of the store.

Proper Cash Management.

Preparing DSR and Cash report.

To ensure each and every customer is served to the company standard.

To ensure that on floor availability is at all times 100% in lie with the company expectations regarding depth, display, pricing and standards.

To coordinate with the Sales Associate and Sales supporters on store targets and potential.

Responsible for the profitable operation of the assigned section.

Reconcile differences among staff and maintain a level of satisfaction among employees.

Handle customer grievances and attempt to restore the customer goodwill towards the store if there are.

Blackberrys-Mohan clothing Pvt Ltd. (Kolkata) Mar 2008 – Sep 2009

Blackberrys is an Indian formal wear brand owned by Mohan Clothing Co. Pvt Ltd.It was established in 1991 and mainly caters to men. It is one of India's leading premium menswear fashion brand

Worked as a Store Manager

Role:

Manage store stock inventory effectively. Ensure adequate stock of all products is available at all time.

Maintain 100% Retail Ambience & VM displayed as per standards laid down.

Ensure Timely store Audits (Store Opening/Closing Checklist, Store Operations Index).

Maintain strict control on operating expenses within specified budgets.

Ensuring that statutory Records & Cash remittances are maintained properly and are up to date & all relevant records are maintained.

Ensure that all reports are generated and sent to Information Resource Manager on time.

Facilitating a pleasant and hassle free experience for every customer.

Customers' assistance management, taking initiative & solving customer problems, grievances, seeking, feedback actively and taking action against the feedback provided by the customers.

Build and maintain employee moral through employee engagement initiatives. Retain competent team members.

Promote succession plan & train store team as per standards.

Westside-Trent Ltd (Kolkata) Oct 2005 – Apr 2008

Trent is the retail hand of the Tata group. Started in 1998, Trent operates Westside, one of the many growing retail chains in India based in Mumbai, Maharashtra and Landmark, a bookstore chain with Brick and mortar stores in various locations of India.

Worked as a Sales Officer

Role:

Customer Service.

Stock handling, Global counting and Stock replenishment.

Supervising department staffs.

Reporting to Dept. Manager on daily basis for sale target & achievement.

Handling Back-Office work Like DSR, Stock reports, Compare report etc.

ACADEMIC CREDENTIALS

Bachelor of Commerce (Accounts Hons.) Under Calcutta University in 2005.

Higher Secondary Under W.B.C.H.S.E. in 2002.

High School Under W.B.B.S.E IN 2000.

SPECIAL ACHIVEMENTS

Awarded as the best store manager and best store in GCC for the month of Jan 19 for CEM(Internal customer engagement initiative launch by BMAI) initiative.

Received award for achieving highest ATV and UPT in Dammam region stores for Babyshop in Ramadan 2015.

Received Recognition for highest Puja sale in East region(COCO stores)from Regional Manager East in

Peterengland for FY 15-16.

Promoted as a sales officer (July”07) at Westside.

Recognized as a product knowledge coach in Westside.

Received highest sales award and award for enrolling highest no of members, several times in Westside.

PERSONAL DOSSIER

Permanent Address : 51/2/1E,N.K.GHOSAL ROAD KOL-700042

Current Address : DO

Date Of Birth : 18th FEB 1985

Languages Known : ENGLISH, HINDI, BENGALI and ARABIC

REFERENCES

Available on request

DATE: SUBIR BASU

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