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Social Media Manager

Location:
Jersey City, NJ
Posted:
November 05, 2020

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Resume:

Monalisa Guru

Product Owner Agile Practitioner PSPO I and PSM I certified

917-***-****, adhj9b@r.postjobfree.com

Experience Summary:

Agile certified professional with eight years of established track record in business analysis, developing complex systems / products, Project / Program Management and Software Application Development

Strong experience in leading multiple Web Applications, E-Commerce and Supply Chain solutions; Gather customer needs, groom detailed product requirements, translate product vision into development-ready user stories (with well-defined and testable acceptance criteria), apply technology to enhance existing or build new business capabilities

In-depth expertise in SAFe (Scaled Agile Framework); guided transformation of multiple large scale software initiatives from waterfall to Agile delivery model leveraging SAFe

Worked directly with executive leadership and internal and external business stakeholders and ensured product goals support business and technical vision

Extensive experience in leading projects through the full systems lifecycle from requirement gathering, gap analysis (from AS-IS to TO-BE state) through implementation of data analysis solution and providing meaningful insights.

Project expertise in design and development of dashboards, analytical reports using Tableau, Rapid Miner, SQL

Tools and technologies – JIRA, Advanced Excel (Pivot table, V-lookup, Macros, Advanced charting ), MS Project, Adobe Experience Manager / Adobe Marketing Cloud, Demand-ware, SQL, Hadoop

Visual Aid Tools – MS PowerPoint, Word, Visio, UML diagram, Lucid charts

Certified Professional Scrum Product Owner (PSPO I from Scrum.org)

Certified Professional Scrum Master (PSM I from Scrum.org)

Education:

MBA in IT and Operations, Xavier Institute of Management, India (Gold Medalist) 2012 - 2014

Bachelor of Technology (B.Tech- CSE) - CET, Bhubaneswar, India (Gold Medalist) 2005 - 2009

Relevance Lab, New York July 2016 - Present

Industry: E-commerce

Product Owner

Leads a team of 10 for the ideation and development of web applications following agile framework for a multi-national publishing, education and media company and significantly enhanced customer experience

Conducts design workshops with leadership and business stakeholders to create product vision, strategy and roadmap

Involved in strategic planning and implementation of the go-to-market strategy, created operating plan for competing priorities and directed research and marketing activities to achieve the growth objectives

Leads ideation and requirement gathering workshops across multiple teams - user interface, payments, inventory, merchandising, support to identify the pain points, requirements and wrote user stories with well-defined acceptance criteria

Leads UX design discussions to create a seamless online purchase experience for educators to explore, and purchase various types of teaching aid resources in all modes – laptop, tablet, mobile

Holds long brainstorming sessions with architects and engineers relentlessly pursuing business and technical vision to deliver exceptional customer value. Evaluated risks related to business processes and organizational change management

Efficiently groomed and managed product backlog, prioritized the features, functionalities with inputs from Product Owner

Launched differentiated landing page experiences for target customers with exclusive offers resulting in 50% higher Click-through Rate (CTR), and 120% higher Click-to-open rate (CTOR) rate for new and existing users

Work collaboratively with key stakeholders to prioritize the e-Commerce roadmap, all-the-while recommended and implemented best practices and solutions based on business needs

Conducts assessment of existing applications and recommended underlying feature request upgrades for platform migration

Define a minimal viable product in Agile methodology and led agile adoption, adaptation and maturity in the team

Lead Scrum team meetings and facilitated agile adoptions, maturity and strategy, reported scrum metrics to higher management

Guided offshore development and QA team in integration testing, as well as helped business with user acceptance testing

Tools: JIRA (Agile Tool), Visio, Advanced Excel, PowerPoint, Adobe Experience Manager (AEM), Demand-ware, Lucid charts

Client: Pharmaceutical and Consumer Goods (Supply Chain – Big Data)

Senior Business Analyst

Led development of an agile and scalable Supply chain analytics solution using Big Data to track direct and visible impact to customers through purchase price variance, supplier delivery performance and inventory reconciliation

Delivered supply chain initiatives from conception through completion – following the Systems Development Life Cycle

Implemented a data warehouse solution in Amazon Web Services (AWS) integrating data from disparate ERP systems in a data lake (EDL), performing the Extract-Transform-Load (ETL) and conducted price and volume reconciliation

Created execution plans, implementation timeline, use cases, process flows, wireframes, functional and design documents

Developed product backlog for the minimum viable product, created and prioritized user stories (applied MoSCoW prioritization), and created release / sprint progress reports – burndown chart, velocity chart etc.

Liaison between business and technical team to drive requirement clarifications and ensured incremental product delivery

Developed several modules of an agile and scalable analytics application using Data Analyzer and Tableau

Created use cases, process maps and detailed functional requirements and technical design specifications

Created wireframes, user flows and story boards to effectively communicate solution design to the engineering team

Performed competitor analysis and conducted user research as part of feasibility analysis of an optimal solution

Identified pain points, provided insights and recommendations on the gap analysis, risk management, stress testing

Created and reviewed test cases, conducted post production validation, and provided feedback to the development team

Built product team ground up, conducted recruitment and staffing for design and business analysts, mentored new hires

Tools: AWS, JIRA, Visio, Advanced Excel, Tableau, PL/SQL, Hadoop, MS Office Tools, Lucid Charts, Data Analyzer

Scrum Master

Facilitated Sprint planning sessions, daily standup meetings, Sprint Review, Sprint Retrospective meetings in an effort to ensure user stories and backlogs are groomed and estimated, identified improvements for the team to focus on

Mentored new hires and cross teams on use of Agile/Scrum best practices delivering high value to customers and leading to customer delight

Supported the Product Owner with respect to clean-up of user stories in the Product Backlog.

Mentored the team members in writing proper use-case scenarios, user stories and testable acceptance criteria

Removed work and behavioral impediments of the Development team’s progress through continuous interaction and communication with the involved teams

Used velocity charts, sprint burn-down, release burndown charts to report the release and sprint metrics and progress to the higher management

Facilitated the team in delivering the increment at the end of each sprint, and suggested and monitored the improvements leading to a smooth, error-free product delivery without any friction and cohesion in the team

Capgemini, Bengaluru, India

Senior Consultant, Scrum Master June 2014 – July 2015

Led the Big Data Analytics solution team to showcase the capability of Data Analytics. Delivered Sales presentations and POC demos to end clients.

Tools: Tableau, Sysomos, R, Rapid Miner, PL/SQL, Advanced Excel, Visio, PowerPoint

Social Media Analytics – Retail Catalog

Led a three member team to develop the capabilities of a social media analytics tool to assess consumer sentiments and provided recommendations to improve effectiveness of brand communication

Analyzed customer conversations in social media and identified multi-channel (website and in-store) customer experience, customer journey, customer promise across geographies and capturing related sentiments

Used classification and prediction/forecasting techniques to identify various customer groups and buying patterns / behavior

Developed strategy roadmaps and execution plan, analyzed ROI results to measure campaign effectiveness

Identified overall customer perception and insights around the brand to improve communication strategy

Researched recommendation engine rules to promote cross selling and upselling across customer segments

Predictive Warranty Analytics

Created scorecards to track KPIs on the warranty claims and optimized the service operations through accurate and granular predictions of the claims

Forecasted product and warranty claims using advanced techniques such as Weibull analysis, Survival analysis

Scrum Master

Led Sprint planning sessions, daily standup meetings, Sprint Review, Sprint Retrospective meetings to ensure user stories and product backlogs are refined, well detailed out and estimated

Performed change management by identifying change requests and facilitating through resolution

- Flagged unforeseen risks and assisted in mitigation

- Streamlined processes and standardized business analyst deliverables of the team

Mentored cross teams on use of Agile/Scrum best practices delivering high value to customers

JP Morgan, Bengaluru, India

Management Analyst – Futures &Options Brokerage Apr 2013 – June 2013

Worked with the Corporate and Investment Banking Line (CIB) of business improving Futures and Options Brokerage Receivables

Performed data mapping and analysis to identify unmatched trades, performed rate remediation and reduced the unmatched trades increasing the brokerage reconciliation match rate from 60% to 95%

Worked with On-boarding team to facilitate agreements for various clients and products

Identified and fixed the mapping table breaks for electronic settlements improving accuracy of TLM match by 60%

Infosys, Bhubaneswar, India

Senior Systems Analyst – Consumer Electronics April 2011 – May 2012

Involved in automation of the finished goods supply chain integration process of a leading consumer electronics organization through adoption and implementation of an Online Transaction Processing tool, improving the supply allocation process by over 60%

Led focus group discussion with disparate groups, documented customer pain points and discovered true requirements

Proposed solutions to the enhancements raised by clients on an OLTP system and for mobile allocation systems

Developed deep dive test cases, conducted post production validation, monitored the issue resolution progress, and status of issue tickets to ensure smooth delivery of the product

Ensured quality through integration testing and overseeing User Acceptance Testing to ensure error-free product delivery

Systems Engineer June 2009 – March 2011

Provided technical expertise across all parts of the world – AMR, EURO, JPN, PAC for networking devices - NSM (Network and Security Manager) and STRM (Security Threat Response Manager)

Involved in interacting with clients and solving the issues concerned with routers, firewalls, gateways etc.

Assisted in creation of knowledge base for future reference

Provided training to new project members

Simulating the issues in lab and proposing new solutions and enhancements to the network issues

Awards and Recognition

Successfully led the Data Science Capability Meet in Bangalore for Capgemini – 2015

Gold medalist - 2nd Batch Topper, overall Girls Topper at XIMB PGDM-BM batch of 2012-14

Represented XIMB in HCL’s annual event “HCL meets Emerging Women Leaders” – 2013

2nd prize in Cognizant Strategy case study competition – 2013

Awarded the “Top Performer Award” by Infosys in the category “Best Case Management"

Gold Medalist(Topper) in Computer Science and Engineering (B.Tech) from Biju Patnaik University of Technology – 2009

School Topper (St. Joseph’s Convent School) in ICSE examination - 2002



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