ARIEL (ARI) CHAY

614-***-**** • adhj29@r.postjobfree.com

EDUCATION

The Ohio State University, Fisher College of Business Columbus, Ohio Master of Business Administration, Marketing and Strategy Focus May 2021 Leadership & Recognitions:

- Completed marketing consulting projects for companies including Western Digital, CeMax, Rotary International and the Jewish Community Center of Columbus

- Active in Leadership Boards including the Association of Marketing Professionals and Global Business Association

- Awarded Best Speaker, MBA Internal Case Competition

- Vice President of Fisher Wine and Spirits Association Bachelor of Business Administration, Marketing and Logistics Double Major April 2014

- Cumulative GPA 3.45/4.0 with Honors Program Distinction; Member of Dean’s List

- Minor in Film Studies

EXPERIENCE

EMPLOYMENT FOR SENIORS Columbus, Ohio

Marketing and Strategy Consulting Intern June 2020-August 2020

• Led rebranding and refocused marketing efforts for the non-profit including revision of the mission statement.

• Conducted extensive market research to attain consumer insights resulting in development of marketing materials.

• Improve brand communication and increased online interaction through a newly redesigned website.

• Presented to the board of trustees resulting in an ask for immediate implementation of the new marketing strategy. BELLO VERDE LLC/ASTOR & BLACK CUSTOM CLOTHIERS Columbus, Ohio Director of Sales & Marketing/Chief Financial Officer July 2013–August 2020

• Managed all marketing and branding efforts including pricing, promotions, ad campaigns, referral programs and digital.

• Created a wholesale program designed to increase revenue and market share resulting in the acquisition of 5+ wholesale clients that currently accrue $10,000 in monthly revenue for the company.

• Conducted high involvement purchase decisions with current and potential clients generating monthly sales of $20,000.

• Revamped the pricing structure company-wide for all custom suiting fabrics and simplified the price list that resulted in a 10% increase in sales for lower performing products.

• Supervised training and management of 15+ sales associates and coordinated all aspects of hiring and retention.

• Managed corporate accounting recevables and payables company-wide for all clients and vendors, including the use of Quickbooks, payment of state sales tax, management of payroll, and production of commission reports for agents.

• Developed management protocols for shipping and operations to ensure quality checks and on-time delivery.

• Led the office in weekly meetings to discuss current goals and strategies for implementation on various projects.

• Continued assisting in stabilizing efforts and revamping of business operations and processes due to COVID-19. EPIPHANY GAMES/SITREP GAMES/FLAT EARTH GAMES Sydney, Australia Marketing Intern May-July 2013

• Marketed various video games and products for all three companies using an assortment of digital media resulting in increased web traffic and visibility through Epiphany Games’ website culminating in approval from Steam Greenlight.

• Developed relationships with journalists and social media outlets resulting in published articles about the company.

• Created comprehensive marketing and branding strategies for Epiphany Games’ flagship video game, Frozen Hearth. ADDITIONAL INFORMATION

• Involved in marketing efforts for OFG, a local film group based in Columbus, from Oct. 2017-May 2018.

• Extensive hands-on experience with CRM software including Salesforce, Oracle, and other customized portals.

• Passionate about storytelling and idea sharing through its use in the business world.

• Recorded and sold a music album comprised entirely of original songs with all proceeds going to charity.

• Languages include Hebrew (fluent), and Verbal/Written Mandarin Chinese (beginner).

• Active member of the Sigma Beta chapter of the Sigma Alpha Mu fraternity at Ohio State.

• Hobbies include creative writing, playing guitar/piano, football, tennis, golf, and film and television.

Contact this candidate