CHRIS ROBERTS 305-***-****

**** ***** ***** ***** #****

Hollywood, Florida 33019 mail: adhhks@r.postjobfree.com

Customer service representative with significant domestic & international sales & marketing experience; public speaking, abundant guest contact working onboard ships

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PROFESSIONAL EXPERIENCE

Silversea Cruises & Princess Cruises – Destination Consultant contracted as support for onboard shore excursion teams Caribbean, Panama Canal, Northern Europe itineraries (2008 – March 2020). Both companies are no longer operating due to Pandemic.

Princess Cruises / Norwegian Cruise Line – Fort Lauderdale/Miami 2003 – 2012

Major global companies each with over 20,000 employees worldwide

Product Development Manager – Shore Excursions

Managed and enhanced NCL’s $40 million future cruise sales program started in 2003; directed in-house retail promotion department for 4 years. Then transitioned to shore excursions for Caribbean & Alaska. Trained onboard sales teams, improved sales presentations to guests, negotiated contracts with 150+ tour operators and retail vendors.

Joined Princess Cruises 2008, as shore excursion specialist to assist with day-to-day tour operations, $65 million regional excursion program Caribbean/Central America. Assisted in upgrading corporate website for tour bookings, analyzed vendor pricing; helped produce 35 Port Guides

Onboard Media – Miami 1995-2003

A division of LVMH, publishing and promotions for cruise lines, hotels, retailers and luxury brands

International Marketing Representative

Contracted support position primarily with Princess Cruises to improve retail spending and tour sales, Caribbean & Latin America. Created Powerpoint presentations for groups onboard mega-cruise ships

Account executive selling advertising/promotional programs to retailers & resorts; publicized duty-free name brands

Delta Queen Steamboat Company – New Orleans, USA 1994-1995

Niche cruise product “See America at 8 miles per hour”

Vice President, Corporate Communications

Created national public relations plan to introduce $75 million American river cruise vessel; managed development process for $1.1 million public relations budget, produced press kit for media and sales support

Annapolis Mall – State capital Maryland, USA 1993-1994

Premium 1.3 million sq-ft regional shopping center in affluent capital

Marketing Director

Prepared and implemented Grand Opening marketing plan for Nordstrom and $70 million retail expansion; $1.7 million budget, support team of 7

Chris Roberts – Page 2

International Voyager Media - Miami 1990 - 1992

Destination marketing company contracted by cruise lines, hotels, retailers in Caribbean and USA

Promotion Manager

Sales and account development - Mexican Riviera and Central America. Generated $1.5 million in shopping revenue

Created regional “Road Show” sales seminars to recruit new business; created sales presentations for cruise ship passengers; writer for cruise line publications

Equity Properties and Development Co. – Chicago 1986 – 1990

Mid-size developer specializing in “distressed” shopping centers

Vice President/Group Marketing Manager (based in Miami)

Directed national marketing programs for collection of regional malls. Supervised five marketing managers, outside resource agencies; and developed tourism strategies for shopping centers; budget responsibilities: $1.7 million

Industry award winner for customer service in Florida

RELATED EXPERIENCE - SPECIAL PROJECTS

Miami Herald Custom Publishing – Accomplished freelance writer for contracted airline and hotel publications, as well as other print, broadcast and online venues.

Florida Caribbean Cruise Association – Former participant and contributing writer for quarterly cruise publication Cruising (2007-2012)

Radio Station WMXB-FM – Richmond

Freelance travel correspondent for radio

Produced new programming segments on travel/tourism related topics for two years to assist sales department increase station revenue

EDUCATION -- University of Minnesota, Bachelor of Arts – Journalism

Received CMD designation (Certified Marketing Director) through course work offered by

International Council of Shopping Centers. Languages: Sorry, English only

Additional courses taken: PowerPoint, Karrass Art of Negotiating Skills

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