PRODUCT MARKETING AND INNOVATION

A Marketing Specialist with over 10 years of knowledge driving growth for some of the world’s valuable brands in personal care industry by providing insights, analytics and marketing expertise. Experience in contract manufacturing industry in global market research, market intelligence, trends, product innovation (R&D), distribution, and communication. Skill in leading projects in cross functional teams and identifying opportunities, with the ability to translate insights into action that bring sustainable growth.

TECHNICAL ABILITIES

MAC/ Windows Adobe Creative Suite; QuarkXPress; Corel Draw; Design /Typesetting; PageMaker HTML Microsoft Office; LOGMEIN; Adobe Acrobat; FileMaker; SharePoint, WordPress, MUSE, Social Media (FB, Google+, Twitter, Instagram, Snap Chat, (other forms of social/digital media (Google Ad Words, Bing Ads, Google Analytics etc.))

EXPERIENCE

IRBC: (Full-time Dec 2018- Present) Caribbean (Remotely)

Hair Care Manufacturer with a chain of beauty salons, practicing private label contract manufacturing.

Sourcing Lead & New Product Development Manager

Updating all product lines and to succeed in today’s market trends.

Working with vendors to redesign packaging and delivery of product marketing to target market.

Create pipelines on new product innovation concepts.

Manage concept to commercialization projects and mapping channels of distribution.

Working with cross functional teams to ensure projects deadlines are met and within budget.

Creating marketing intelligence analysis on all products competing in the market to determine its opportunities for growth and sustainable margins

Working with Sales and Merchandising stores to keep updated with consumer behaviors.

Sourcing all components for product with sustaining cost and meeting budgets expectations.

Attend all seminars and trade shows (HBA,CHFA and other events) to ensure we are aligned with today’s trends packaging requirements and new opportunities.

YellowBrick Business Growth Solutions (full-time March. 2018 – Dec 2018) Ontario

Marketing Consultant (Small Business)

Working with small business owners in various industries supporting with marketing, advertising and administrative duties as needed. (Real Estate, Product Owners, Entertainment, Retail)

Hain Celestial (full-time March. 2016 – September 2016)

Manufacture of Personal Care and Food Products in the North American/Global Markets

Brand Manager (Live Clean, Alba Botanica®, Avalon Organics® and JĀSÖN®)

Leads project management functions for innovation and Commercialization of assigned brand for new product initiatives, working with R&D, Packaging Design and Operations inclusive of developing detailed manufacturing forecasts with input from Sales, Operations and Finance.

Identify key business drivers /opportunities based on competitive/category trends, track & report on business results using syndicated data, and provide forecasting support for financial planning.

Advises on the development and timely execution of Brand Plans/ leading agencies (PR, Digital, and Consumer Promotions) to develop highly creative and cost-efficient campaigns.

Conduct weekly business unit meetings for innovation pipelines.

Support Sales and Category Managers developing and maintaining relationships with key accounts (Wal- Mart, Shoppers, Loblaw’s, Costco)

Creating Mood books for all product innovation with design marketing concepts in mind

SCA Personal Care North America Inc. (contract 3 months -Nov. 2015 – Feb 2016)

Pharma and Healthcare Corporation worldwide

Proposal Project Coordinator (TENA)

Prepare bid/ tenders (RFI/RFP/RFT) and for proposals using bidding process bidding and merx.

Working with cross functional teams to complete and submit tenders for Regional Managers and Corporate Account/District Managers.

Record management on all contracts with renewal process

KDC: Knowlton Development Corporation (full-time Feb 2010 – Nov 2015)

Contract Manufacturer that specializes in the Personal Care/Hair and Beauty Industry.

Marketing Manager- Innovation Center (L’Oréal, Limited Brands (Mast), P&G, J&J, Etc.)

Drive key market research, innovation/ marketing activities to identify profitable business opportunities

Leads project management functions for innovation of assigned brands for new product initiatives, working with R&D, Packaging Design and Operations inclusive of developing detailed manufacturing forecasts.

Create and communicate project reports of key competitive intelligence/Market Trend Analysis/SWOT reporting on all innovation projects for all customers. (WGSN, Fashion Snoops, Mintel, Euro monitor, Data Monitor etc.)

Managing all Innovation project pipelines

Sourcing all components for product with vendors

Created internal sustainability blog, newsletter, internal database systems aligning innovation labs across all KDC wide locations.

Create all marketing brochures, presentations, branding and support for all KDC related sites.

Worked with IT and created system for customer market-share intelligence reporting accessible to all top-level executives’ company wide.

Worked with IT and Created a system for all companywide R&D labs to connect on all projects and feedback instantly reducing noise in each project.

IRBC: (full-time/part-time 2001—2013, full-time Jan 2009 – Jan 2010) (Remotely/On-Location)

Hair Care Manufacturer with a chain of beauty salons, practicing private label contract manufacturing.

Manager, Category and Product Marketing

Research and analyze data and market insights from all distribution channels (grocery/retail/salon).

Creating marketing intelligence analysis on all products competing in the market to determine its opportunities for growth and sustainable margins.

Working with Sales and Merchandising stores to keep updated with consumer behaviors.

Determine the life cycle of each product in the market and design exit strategies for unsuccessful products.

Create promotional ideas to drive growth and boost product awareness in the market across all platforms.

Partner with packaging vendors to support new concepts, evaluate quality, cost and timelines to align with cost objectives

Continuously evaluate current product development processes to improve consistency with internal/external communication, identify and manage gaps, and increase efficiencies

Conduct all business unit and sales progress meetings.

Zenan Custom Cresting: (full-time April 2007– Jan 2009)

Glassware Specialist supplying packaging / marketing opportunities to North America's beverage industry.

Sales Coordinator / Administrative Assistant, to the VP & President

Manage all customer accounts while processing all receipts and expenditures.

Developed and sustained relationships with potential and existing clients by coordinating professional meetings, attending promotional events /providing effective administrative support

Support Sales Team with marketing material and managing customer relationships

Participated in execution of sales strategies

Prepared clear sales analysis, as well as sales reports, sales=order status, sales agreements, in-time proposals and presentations

Responsible for timely, accurate quotations and various pro-forma invoices to customers, processing inquiries through personal visits, emails, phone, fax

EDUCATION

University of Toronto Feb. 2011 – 2012; Project Management Certificate

Ryerson University Sept 2004 – April 2005; Certificate in Marketing

Herzing College 2003 – 2004; Diploma in Graphic Design 2001 – 2003; Diploma in Computer Information Systems

University of Lincolnshire 1998 – 2001; Bachelor of Arts International Business Administration

School of Accounting and Management 1998 – 1999; Certificate in Business Management

ASSOCIATIONS

Member of the American Marketing Association

2015 June – 2016 June Mentorship Program (Mentor Terence Donnelly)

CHARITABLE ORGANIZATION

Peel Children’s Foundation: I established a working/personal relationship with this organization and since 2010 KDC has been actively contributing to this foundation.

Devi Mandir: I developed a relationship with this organization since 2003-4 and since has supported with any business/marketing initiatives as needed.

~References Available Upon Request~

Contact this candidate