Lia Richter

**** **** ******, ********* ***, Philadelphia, PA 19103 856-***-**** adhbfs@r.postjobfree.com

EDUCATION

Drexel University, LeBow College of Business, Pennoni Honors College Philadelphia, PA Master of Business Administration Anticipated Graduation June 2021 Concentrations: Marketing, Strategic Technology Innovation Management Bachelor of Science in Business Administration June 2020 Major: Marketing Certificate: Brand and Reputation Management Cumulative GPA: 3.99 HONORS AND AWARDS

Dean’s List September 2016 to Present

AJ Drexel Scholarship September 2016 to Present

Marketing Senior with the Highest GPA Award June 2019 PROFESSIONAL EXPERIENCE

Comcast Corporation Philadelphia, PA

MachineQ Strategic Growth Analyst Co-op April 2019 to September 2019

• Configured data collection with Google Tag Manager across three digital properties to direct creation of user experience strategies, marketing collateral, and blog post content

• Built integrative dashboard on Domo that organized information from five digital sources, enabled automatic reporting, and led to key insights for data-driven decision making

• Developed and deployed prospect scoring and grading strategies on Pardot via analysis of over 100 user activities and four customer personas to strengthen lead qualification

• Generated automated marketing emails on Pardot by implementing a hypertargeting approach that identified activities from company’s website, e-commerce platform, and support portal resulting in increased traffic and additional sales Quad Philadelphia, PA

Marketing Analyst Intern July 2017 to December 2017

• Designed and executed experiential marketing campaign tailored to 15,498 Drexel University undergraduate students to increase brand awareness and daily active users on application

• Conducted user experience research by planning over 20 independent testing sessions with students to gather market feedback that directly enhanced product development and design PROJECT EXPERIENCE

For-Profit Business Consulting April 2018 to September 2018

• Collaborated closely with a team of 19 selected students to provide strategic recommendations in clothing and accessories industry relating to website optimization, branding, search engine optimization, sales conversion, public relations, and sustainability

• Led user testing and analyzed results along with e-commerce data, website performance metrics, elements of prototypicality, and engagement measurements to support proposals

• Executed a brand audit and competitive analysis that identified strengths, weaknesses, threats and areas of improvement as well as relevant market positions of five industry leaders

• Presented acquired research and findings to CEO in London, England and Geneva, Switzerland and formulated recommendations in deliverables ACTIVITIES

Member, Hillel September 2016 to Present

Communications Chair, American Marketing Association Drexel October 2016 to June 2019 Marketing Chair, Drexel’s Mastering Cosmetics Club March 2018 to March 2019 SKILLS

Computer: Domo; Google Analytics, Google Tag Manager; Jira; Salesforce, Pardot; Shopify; SPSS; Microsoft Excel, Word, PowerPoint