AAKAR SETH +91-88-606-**-***; adhaqc@r.postjobfree.com

2nd Floor, H 41/3, DLF Phase 1, Gurugram 122002

PROFILE

Branding professional with 6+ years of experience, specialising in brand strategy and communication across multiple industries.

PROFESSIONAL EXPERIENCE

Rasta Apr 2018 – Present (2 years)

Brand Executive

● Responsible for creating an identity for new brands basis extensive research on the TG and market

● Brand custodian for a food tech startup brand and a health care multinational group Clients/Projects Results

United Health Group - Leading Health Care Brand

● Managed a team of 3 people for the brand

● Delivered 200+ communication creatives for various sites in India and the Philippines

● Delivered the brand manual for the Indian subsidiary

● Delivered and modified the employee benefits

program charter

● Led the creation of the visual identity of the brand pillars

● Gained additional business for the agency by getting the mandate from the Philippines subsidiary

● Employee engagement rate recorded a 20% hike

Viridian Accelerator Centre - India’s leading early-stage startup accelerator

● Led rebranding of the brand name and assets

● Devised inhouse application process

Responsible for brand collaborations

Results -

● Attained a hike in applications by more than 280%

● Reworked the application intake cohorts

● Strategic partnerships with FMS, Bizztor, VC circle, INC42, The Circle.work

Startup Brand Kit (SBK)

Startup projects - Sauce.VC, Gobbly, Maverix, Canteen Central, Great Indian Khichdi, Oh So Healthy, Logicsoft UK

● Defined the scope of deliverables depending upon the nature of the business

● Formed and led the team on the basis of deliverables

● Analysed positioning and need state analysis in order to create the brand persona

Results -

● Brand identity and fundraising deck creation for Sauce Venture Capital which yielded other SBK

accounts

● Created brand identities for - Maverix (cloud

restaurant chain), Gobbly (automated smart store)

among others

● Prepared UK based automation driven startup

Logicsoft to go live within 30 days

The Souled Store- Licensed merchandising player

● Did an extensive competitive analysis to redefine the positioning of the brand

● Creation of brand guidelines for coherent branding across platforms

Results -

● Reworked the positioning of the brand

● Designing future road map for the brand to transcend into the lifestyle space

Gobbly - India’s first automated food store

● Delivered the customer app design and launched the product on the ground

● Developed the personalisation and collaboration strategies Times Card - A Times internet and HDFC’s co-branded product

● Conceptualising daily social media communication and monthly social media calendar

● Aligning communication according to partner brands Social Cloud Ventures Pvt. Ltd. Dec 2015 – Oct 2017 Corporate Communication Manager

GAIL (India) Limited: Account Manager

● Vendor selection and vendor management for media production

● Managed cross-functional campaign with the Ministry of Petroleum, OPEC and other external entities

● Created brand identity and digital presence of the CSR project - Hawa Badlo

● Acted as a project manager for the CSR campaign and managed the annual budget of INR 10 Result -

● Garnered 9 Million+ video views

● Campaign recognised by the United Nations

● Got 10k people to sign a petition

● Got 15 brands involved in the campaign for the likes of 3M, Vogmask, Shell Seasons Group Jul 2014 – Dec 2015

Asst. Manager Marketing

Digital Accounts Created/Undertaken:

Seasons Group Turquoise Cottage: Gurgaon, Saket Chin Chin, Sec 29 Seasons Catering Services Living Room, Goa Seasons Tarudhan Valley Golf Resort, Manesar

Key Responsibilities: Product management, ORM and Sales support and Team management Social Cloud Ventures Pvt. Ltd. Oct 2013 - Jul 2014 Creative lead

● Content ideation and creation

● Research to identify the marketing goals and strategy

● Creating and executing social media campaigns

ACADEMIC CREDENTIALS

BBA from Guru Gobind Singh Indraprastha University (GGSIPU) 2009-2012 HSC, 2008 with first class from DELHI PUBLIC SCHOOL, Vindhyanagar SSC, 2006 with first class from DELHI PUBLIC SCHOOL, Vindhyanagar SUMMER INTERNSHIP

Title: Integrating Digital Media Marketing in the Media Mix Organization: People’s Media Advertising & Marketing Pvt. Ltd PERSONAL DETAILS

Date of Birth - September 2, 1990

Languages - English, Hindi

Notice Period - 2 months

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