Sign in

Product Manager Marketing

Kirkland, WA
November 30, 2020

Contact this candidate


Paul Hahn

Kirkland, WA



Versatile Marketing Professional able to drive breakthrough product success by drawing upon a unique combination of past roles in marketing, product management, business development, and strategic alliance management. These cross-functional skill sets give me an uncommon edge in understanding product concepts on both a strategic and tactical level—and in interfacing fluidly with all other product stakeholders including sales, marketing, and engineering personnel.


Content Development and Marketing Product Strategy and Planning

New Product Launches & Rollouts Sales Enablement & Product Training

Go-to-Market Strategy & Execution Partner Marketing

Strategic Partnership & Alliance Formation Certified Product Manager


Hewlett Packard Enterprise (Formerly Cray, Inc.), Seattle, WA 2013 – 2020

Leads Analytics and AI GTM efforts worldwide

AI and Analytics Market Manager

Drive messaging and content marketing around analytics, artificial intelligence, and GPU compute, including presentations, blogs, white papers, videos, events, press releases and webinars.

Roll out of Cray Accel AI packaged solutions for Deep Learning including announcement, field enablement, training, and content.

Led Cray’s AI messaging and marketing including product launches across computing, analytics, and AI.

Supercomputing and Analytics Product Marketing Leader

Led product launch of Cray Urika-GX Analytics system resulting in 4x increased sales over previous generation.

Led dedicated Product Marketing team that included supercomputing, high-performance compute, storage, and analytics; installing a philosophy and discipline centered on five key elements: story, content, sales enablement, product introduction and data.

Vertical Marketing Manager

Drove demand generation across five targeted industry verticals with portfolio of ISV partners: upstream oil & gas, manufacturing, financial services, life sciences and earth sciences. Managed all aspects of event participation, webinars, sales training, and content marketing.

Paul Hahn Page Two

Edifecs, Bellevue, WA 2011 – 2012

Sr. Alliances Manager

Independent software vendor specializing in healthcare compliance and validation tools.

Managed a portfolio of B2B ISV alliances and OEM relationships — driving partner engagement, contract management, and developing joint business models to support Edifecs’ efforts to license/co-sell technology with ISV and SI partners.

Hitachi Data Systems, Seattle, WA 2010 – 2011

Business Alliance Manager (contract)

Contract role focused on building sales alliances for Hitachi's Unified Compute Platform Business.

Managed alliance activities (partner engagement and ISV strategy development) for Hitachi’s converged private-cloud virtualization infrastructure offering.

Internal subject matter expert for Microsoft software licensing and OEM distribution.

Tranxition, Beaverton, OR 2009 – 2010

Director of Strategic Alliances

Independent software vendor specializing in Windows migration and desktop virtualization products.

Developed and drove the ISV alliance/reseller recruitment efforts related to a new line of business at the company — centered on an innovative user profile virtualization product.


Citrix Systems, Fort Lauderdale, FL

Business Development Director; Strategic Alliance Manager for portfolio of ISV/OEMs

Sequent Computer Systems, Beaverton, OR

Product Manager (Networking), Product Marketing Manager, Analytics Program Leader

Prime Computer, Natick, MA

Product Manager (Networking)


B.A. Degree in Sociology

Washington State University, Pullman, WA

MBA Coursework

University of Puget Sound, Tacoma, WA

Certified Agile Product Manager


Certified Product Manager

Pragmatic Marketing

Masters Certificate in Internet Marketing (SEO, SEM, Email, Affiliate)

U. of San Francisco

Contact this candidate