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Digital Marketing Customer Care

Location:
Delhi, India
Salary:
20_
Posted:
November 27, 2020

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Resume:

Certificate of Achievement

Shrey Agarwal

has completed the following course:

DIGITAL SKILLS: DIGITAL MARKETING

ACCENTURE

This online course provided an introduction to digital marketing, and explained the different digital marketing strategies, techniques and tools that are available for businesses to use today. 2 weeks, 2 hours per week

Conor McGovern

Course Sponsor

Accenture

Issued 31st May 2020. futurelearn.com/certificates/hgcq9ak The person named on this certificate has completed the activities in the attached transcript. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement. This learner has not verified their identity. The certificate and transcript do not imply the award of credit or the conferment of a qualification from Accenture.

Shrey Agarwal

has completed the following course:

DIGITAL SKILLS: DIGITAL MARKETING

ACCENTURE

98%

AVERAGE TEST

SCORE

Digital marketing is seen as a key tool in

growing a business. This course explored what

digital marketing means, why it is important and

looked at some digital marketing strategies

including display advertising, pay per click

advertising and search engine optimisation. The

digital marketing strategy components were

explained including the importance of balancing

and integrating different digital marketing

strategies and how companies can target

customers.

STUDY REQUIREMENT

2 weeks, 2 hours per week

LEARNING OUTCOMES

SYLLABUS

Week 1 - How to use digital marketing

Week 2 - Digital marketing techniques

• Describe what digital marketing is

Explain why digital marketing is important for

businesses

Describe the different types of digital marketing

including; display advertisements, pay per click,

search engine optimisation, and email marketing

Explain how the different digital marketing

methods can deliver value to businesses

Identify the key features that should be included

in a digital marketing strategy

Describe how businesses can use data to target

customers in their digital marketing campaign

Explain the benefit and importance of

integrating different digital marketing

techniques

• Introduction to digital marketing

• Display and pay-per-click advertising

• Search engine optimisation

• Email marketing

• How to integrate these techniques

This transcript should be read alongside the accompanying Certificate of Achievement. For more information about transcripts visit futurelearn.com. Issued 31st May 2020. futurelearn.com/certificates/hgcq9ak



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