GIRI KRISHNA RAJ .C

*/****, ********** ******* *******,

PERIYAMADDAMPALAYAM,

PRESSCOLONY, COIMBATORE,

TAMIL NADU-641 019.

Mail: adh5jl@r.postjobfree.com

Phone: 042*-*******

Cell: 083********.

OBJECTIVE

Aspiring to work as a key player in competing & Innovative environment. Like to establish myself as a dynamic oriented personnel and work hard to build a greater success for the organization and for my personal growth. ACADEMIC PURSUITS

MBA in Agri Business Management, 2011-2013

Department of ARM, Director of Cards,

Tamil Nadu Agricultural University (TNAU), Coimbatore. OGPA: 8.17/10.0

B.Tech (Agricultural Engineering), 2003 – 2007

Agricultural Engineering College & Research Institute, Kumulur, Trichy Tamil Nadu Agricultural University (TNAU), Coimbatore . OGPA: 8.21/10.0

Higher Secondary, 2001 – 2003

Thambu Higher Secondary School, Presscolony, Coimbatore 91.75%

X – Matriculation, 2000 – 2001

SRSI Matriculation Higher Secondary School, Karamadai, Coimbatore 86.18%

PROFESSIONAL EXPERIENCE

TRACTORS AND FARM EQUIPMENTS, CHENNAI (April 2019 to Till date) Business Development Manager – South

Contacting potential clients to establish rapport and arrange meetings.

Responsible for planning, Forecasting and implementation of sales plan

Make a Sales funnel that would describe the prospects, leads and conversion ratios

Build and reinforce brand awareness, through ATL BTL, TTL, Research and analysis, Competition Mapping

Competition Analysis/ SWOT and Market surveys

Researching organizations and individuals to find new opportunities.

Lead execution of overall go-to-market strategy involving business growth accountability, customers and channel partner engagement, marketing and demand generation plan.

Finding and developing new markets and improving sales.

Training personnel and helping team members develop their skills.

Increasing the value of current customers while attracting new ones

Rotary Tiller market study at Bangladesh.

Paddy mechanization and implementation – Rice Transplanter Pilot project

Handling Dealer Network and development of Dealer network in Karnataka and Tamil Nadu. PROFESSIONAL EXPERIENCE

MASCHIO GASPARDO INDIA PVT LTD (March 2016 to April 2019) Deputy Manager – TN & KN, Sales and Marketing

Handling Dealer Network and development of Dealer network in Karnataka and Tamil Nadu.

Planning, execution and evaluation of sales and marketing strategies and increasing customer data base

Looking after the key accounts and also responsible for introduction of product range at customer level

Competition Analysis/ SWOT and Market surveys

Sales promotional campaign for brand recognition, Brand image, brand penetration in farm equipment.

Subsidy process, documentation and Liaison with government departments and agriculture institutes.

Client relationship management and live product demos to reduce information gap and product acceptability.

Inviting the customers to plant visit in order to create the awareness of product technology.

Recruitment of manpower in territory wise to meet out the demand and supply.

Financial management with dealer by providing the Credit to meet out the sales. PROFESSIONAL EXPERIENCE

ANDREAS STIHL PVT LTD (March 2015 to March 2016)

Area Manager - TN, Sales and Marketing

Handling Dealer Network and development of dealer network in Tamil Nadu.

Planning, execution and evaluation of sales and marketing strategies and increasing customer data base

Looking after the key accounts and also responsible for introduction of product range at customer level

Competition Analysis/ SWOT and Market surveys

Sales promotional campaign for brand recognition, Brand image, brand penetration in farm equipment.

Subsidy process, documentation and Liaison with government departments and agriculture institutes.

Client relationship management and live product demos to reduce information gap and product acceptability.

Inviting the customers to plant visit in order to create the awareness of product technology.

Analysis the gap between the sales and demand.

PROFESSIONAL EXPERIENCE

NEW HOLLAND INDIA PVT LTD (July 2014 to March 2015) Senior Executive – Crop Solution, Sales and Marketing

Handling Rural Marketing and Institutional selling of Sugarcane Harvester,Baler,Hay Rake,Mower etc for Karnataka and Tamil Nadu.

Planning, execution and evaluation of sales and marketing strategies and increasing customer data base

Looking after the key accounts and also responsible for introduction of product range at customer level

Competition Analysis/ SWOT and Market surveys

Sales promotional campaign for brand recognition, Brand image, brand penetration in farm equipment.

Subsidy process, documentation and Liaison with government departments and agriculture institutes.

Client relationship management and live product demos to reduce information gap and product acceptability.

Inviting the customers to plant visit in order to create the awareness of product technology. PROFESSIONAL EXPERIENCE

TIRTH AGRO TECHNOLOGY PVT LTD (Nov 2013 to Jun 2014) Area Manager – Sales and Marketing

Handling Rural Marketing and Institutional selling for Tamil Nadu and Kerala.

Planning, execution and evaluation of sales and marketing strategies and increasing customer data base

Looking after the key accounts and also responsible for introduction of product range at customer level

Product and Price Positioning. Forecasting, Budgeting and business planning.

Suggesting right product and monitoring product quality and service support.

Identifying the exact solution to customers from the available ranges.

Competition Analysis/ SWOT and Market surveys

Dealer Network Development and enchaning Market Development activities

Sales promotional campaign for brand recognition, Brand image, brand penetration in farm equipment.

Subsidy process, documentation and Liaison with government departments and agriculture institutes.

Client relationship management and live product demos to reduce information gap and product acceptability.

Inviting the customers to plant visit in order to create the awareness of product technology. Achievement

Organized and participated in Dinamalar Agri Expo – November 19th – 22nd, 2013 and create brand awareness among the farmers and visitors.

Organizing and liaison with Agricultural Engineering Department to conduct Agricultural machinery awareness programme

PROFESSIONAL EXPERIENCE

ETC AGRO TRACTORS AND IMPLEMENTS LTD, MALAWI (May 2010 to May 2011) Manager –Marketing

Entrusted with the responsibility of Mahindra & Mahindra Tractors and Agricultural Implements, New Product Launches and conducting promotional activity

Responsible for Achieving Sales Targets,Planning and Forecasting.

Managing Sales in the entire Malawi Country with a team of 2 sales officers, 1 Mechanic and 1 administrator.

Conducting Promotional Activities to create the awareness of Mahindra Tractors and its Ready stock availability.

Clearing Import duty and Maintenance of Stocks.

Liased with Government bodies to enhance the institutional sales

Dealing the government tenders and documentation of subsidy

Inviting the customers to plant visit in order to create the awareness of product technology. Achievement

Remarkably Achieved Market share from 2% to 12.5%.

Participated in 7th National Agri Fair, presided by H.E president Prof Bingu Wa Mutharika and create brand awareness among entire country.

PROFESSIONAL EXPERIENCE

TRACTORS AND FARM EQUIPMENTS, CHENNAI (Oct 2008 to May 2010) Executive –Marketing

Brand activity calendar plan vs actual includes ATL and BTL.

Issue and closure of promo reference.

Exhibition and events

Photographs and shootings as part of ATL

Executive Exhibition for brand promotion.

Analyzing the Field officer Productivity.

Analyzing the field activity MIS Plan.

Maintaining the Promotional activity MIS

Inviting the customers to plant visit in order to create the awareness of product technology.

Budgeting the Cost involved in Promotional Activity

Implementation & management of MF Magic - Merchandising portal

Managing the Field Officers (FO), Demonstrator and Company Sales Officers (CSO).

Vendor management

Stock Maintenance of Promotional Materials

Liased with government bodies to enhance the institutional sales.

Conducting the demonstration and field activity to achieve the competitive strategy. Involved in identifying farmers and truly creating awareness among them about the TAFE thereby promoting the sales. TAFE is one among the leading tractor manufactures in the world and second largest in India. PROFESSIONAL EXPERIENCE

TRACTORS AND FARM EQUIPMENTS, CHENNAI (Oct 2007 to Sep 2008) Field officer –Market Development

Managing the Field Officers (FO), Demonstrator and Company Sales Officers (CSO).

Analyzing the productivity report of Field officers (FO), demonstrator and company sales officer.

Planning and executing the field activity MIS.

Maintaining the Demo tractor utility report.

Stock Maintenance of Promotional Material

Conducting the demonstration and field activity to achieve the competitive strategy. INDUSTRIAL INTERNSHIPS

At Tractors and Farm Equipment’s, Sembium, Chennai

Market Analysis of Tractors in the Agricultural and TAFE’s share in Tractor Industry. COMPUTER PROFICIENCY

CAD/CAM Software’s Packges

AutoCAD

IDRISI 32

MS-Office

SAP

UG - INDUSTRIAL TRAINING

PADDY PROCESSING RICE CENTER

Thanjavur, TamilNadu

Short Term Training Course on Rice processing Technology During the Period Between

21st Nov 2006 to 28th Nov 2006

PREMIER SYNTHETICS INDIA PRIVATE LIMITED

Hyderabad, Andhra Pradesh

Practically Trained on Design, Installation, Management of Drip & Sprinkler Irrigation System

During the Period Between

8th May 2006 to 31st May 2006

FARM MACHINERY TRAINING & TESTING

INSTITUTE

Anantapur, Andhra Pradesh

Familiarization with Technique in Testing and other Agriculture Machines

During the Period Between

17th Jan 2007 to 16th Feb 2007

FARM MACHINERY TRAINING & TESTING

INSTITUTE

Anantapur, Andhra Pradesh

Study of Assembly & Disassembly of Tractor.

Study of Farm Irrigation Equipments

During the Period Between

19th Feb 2007 to 14th Mar 2007

PG - INDUSTRIAL TRAINING -SUMMER INTERNSHIP

TRACTORS AND FARM EQUIPMENTS LTD,

Chennai, Tamil Nadu.

Impact of MOP in Tamil Nadu

Status of MF 9000,MF 5245 PD and MF 7250 open Hot

Prospect

Customer Satisfaction MF 9000 and Mf 7250

During the Period Between

9th July 2012 to 4th August 2012

NAARM, Hyderabad.

Survey Work on Impact of Food Retail Chains on Supply chain management of Vegetables

During the Period Between

1st July 2012 to 10th Aug 2012

UG - PROJECT WORK

ANALYSIS OF RAINFALL DISTRIBUTION PATTERN OVER CAUVERY DELTA REGION USING GIS TECHNIQUE (IDRISI 32)

This Project is awarded as a Best Project and also got II Prize conducted by Tamil Nadu Council for Science and Technology.

PG - THESIS WORK

A STUDY ON UTILIZATION PATTERN OF FARM MACHINERIES AND THEIR USAGE DIVERSIFICATION

POSITIONS PRESIDED

CLUB SECRETARY, Agricultural Engineering College & Research Institute, Kumulur, Trichy, 2006 – 2007 JOINT CLUB SECRETARY, Agricultural Engineering College & Research Institute, Kumulur, Trichy, 2005 – 2006 FOOT BALL CAPTAIN, Agricultural Engineering College & Research Institute, Kumulur, Trichy, 2004 – 2005 MBA CLASS REPRESENTATIVE, Department of ARM, CARDS, Coimbatore, 2012 ORGANISING SECRETARY: PRABANDHAZ’12 – National Level Agri Business Management Meet, Department of ARM, Coimbatore, 2012

AWARDS / MEDALS / HONORS

ACADEMIC

Completed Hindi Exams Up to RASHTRABHASHA

Participated in Final level Sanskrit Chanting Competition

Participated in All India Management Association – Business Simulation game. CULTURAL

Participated in Folk Dance, One Act Play in the 8TH ALL INDIA INTER AGRICULTURAL YOUTH FESTIVAL, 2006 – 2007 organized by IGAU & ICAR, Raipur, Chattisgarh from 07 to 11 Nov 2006.

Awarded Third Prize for Group Dance in CULTURA’ 06 on 20th Jan 2006 organized by TNAU, Coimbatore

Awarded First Place for Non – Classical solo dance in TALENTIA 2005 on Feb 16 & 17, 2005 organized by AC & RI, Madurai.

Performed Dance in the CENTENARY YEAR CELEBRATIONS Cultural Festival held on July 4, 2005 at TNAU, Coimbatore.

SPORTS

Awarded BEST PLAYER for Cricket Game, Agricultural Engineering College & Research Institute, Kumulur, Trichy, 2005 – 2006.

PERSONAL INFORMATION

Date of Birth : 17.06.1986

Father’s Name : S.Chinnasamy

Mother’s Name : C.Radhamani

Gender : Male

Marital Status : Married

Passport No : S7601680

Language Known : To Read: English, Tamil

To Speak: English, Tamil & Kannada

To Write: English, Tamil

REFERENCE

Dr.A.Tajuddin (Ex Dean), (096***-*****)

Dr.Mohan kumar (Asst Professor)

Agricultural Engineering College & Research Institute, Tamil Nadu Agricultural University,

Kumulur, Trichy – 621 712.

Dr.S.D.Sivakumar (Head of the Department),

Director of Cards,

Department of Agricultural and Rural Management,

Tamil Nadu Agricultural University,

Coimbatore– 641 003.

Ph.no: 944-***-****

Mr.A.L.Kumarappan,(096***-*****)

Senior General Manager,

Tractors and Farm Equipment Ltd,

Chennai.

Mr.Ramesh (095***-*****)

General Manager,

Indo farm Equipment Limited,

Chennai..

Mr.G.Venkat Rao

Group General Manager,

ETC Agro Tractors and Implements Ltd,

Malawi, Africa.

DECLARATION

I hereby declare that the foregoing information is true to the best of my knowledge Yours truly,

(GIRI KRISHNA RAJ .C)

Contact this candidate