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Digital Marketing Manager

Location:
Harleysville, PA
Salary:
flexible
Posted:
November 24, 2020

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Resume:

Thomas Beckett

Philadelphia, Pennsylvania, adh3od@r.postjobfree.com • 215-***-****

Senior Technical Sales Manager

A proven leader in the technology industry that is passionate about creating a culture of imaginative, client focused engagement. Throughout my 25-year corporate career, I have incorporated sales and operational best practices into some of the top companies in the region. I’ve led and built sales, marketing, and customer success teams with repeatable methods for growing revenue, accelerating lead-generation, and enhancing engagement. I’m passionate about growing and scaling new organizations, building teams, tackling new challenges, and developing innovative solutions for my customers.

Areas of Expertise:

Strategic Planning & Implementation

Supply Chain Transformation

Strong Data & Analytics Experience

AI & Machine Learning

Business Intelligence

Predictive Analytics & Data Strategy

Cloud Computing Expertise

Location Technologies

Professional Experience

Zebra Technologies – Lincolnshire, IL

Solutions Engagement Manager (2019 to Present)

Manage Zebra's full portfolio of supply chain (RTLS) applications that automatically sense the location of your assets and inventory using a multitude of different local technologies to improve efficiency and streamline business workflows. Worked with customers to understand the value of their data and helped them bring visibility to their supply chain using productivity dashboards like Power BI, Tableau or Kibana. Help to evaluate the data that filters machine learning and artificial intelligence to boast efficiency and provide valuable industry insights to their customers.

In addition to providing thought leadership around data, we help customers navigate the ever-changing supply chain landscape; developed pragmatic insights, and innovative solutions pertaining to Supply Chain improvement.

Work with stakeholders to facilitate discovery workshops to document customer workflows, determine ROI value, architect the overall solution and document key findings into a formal Statement of Work. Through these workshops we understand the clients overall supply chain maturity and help them define business goals and objectives.

Led all Business Development efforts for Motionworks Warehouse Enterprise software globally and was able to fill up the funnel with 30 new clients in 9 months.

Was voted by my peers to our Field Advisory Council and was promoted to a Solutions Engagement manager within my first year. Worked with Enterprise companies like Amerisource Bergen, Applied Materials, ESRI, General Motors, Herman Miller, United Parcel Service and Volkswagen.

RDA Corporation – Hunt Valley, MD

Regional Account Manager (2017 to 2018)

Worked with clients to help increase overall marketing effectiveness by transforming business applications into action using platforms like Salesforce, Sitecore and Azure. Was able to collaborate with key stakeholders to understand their business needs, ask the right questions, design and implement functional integrated solutions for my customers. Truly enjoyed bringing people, process and ideas together so they can transform systems and applications to achieve more and become more efficient for companies.

Engage stakeholders, facilitated digital marketing workshops, conducted client meetings to understand clients overall digital maturity and helped them define business goals and objectives through long term roadmaps.

Worked with customers to help Increase consumer engagement through personalized cross-channel journeys while leveraging Artificial Intelligence, data science & SaaS based platforms.

Served as a subject matter expert with Enterprise Platforms like Salesforce, Sitecore, Episerver, SessionM and Insite E-commerce Platforms for both the client and project teams.

Valassis – Livonia, Michigan

National Enterprise Account Executive (2012 to 2017)

Oversaw regional sales for media and marketing services firm with over 7.000 employees in 28 states and 9 countries and relationships with 15,000 advertisers in U.S., Canada and Europe.

Coordinated account management processes that include data and analytics analysis, real time mobile location targeting, created consumer clusters and personas, forecasting, call monitoring, and quota management. Collaborated with large high growth media agencies in the region to develop strong integrated media campaigns. Performed customer needs assessment to determine client-centric media recommendations that exceed expectations and increase satisfaction.

Selected Contributions:

Exceeded sales quotas by 111%, 107%, 109%, 139%, and 108% in 2012 – 2017; Generating $2.8 million, $3.2 million, $5.3 million, $5.8 million and $6.6 million in revenue, respectively.

Presented with Century Club Honor after achieving Top 5 revenue growth in the entire region.

Obtained Top 10 Account Executives Honor among 300 competing account representatives.

Acquired major regional accounts including Wawa, Inc., Aamco Transmissions, The Pennsylvania Liquor Control Board and Ollie’s Bargain Outlet.

Education and Credentials

Bachelor of Science in Business Management - Pennsylvania State University – State College

Microsoft Certified Professional (MCP) – Windows Outlook Server, Windows Server

Microsoft Office 365 Professional (Groups, Teams, Flow, Power BI, Sharepoint)

Salesforce CRM software, SharePoint Portal Server, Microsoft Dynamics, Microsoft Azure

CEB Challenger Sales Professional

Activities

Penn State Varsity Soccer Team - Scholarship Athlete

Penn State Sports & Information Department – 3 Years

State, High School and Club Travel Soccer Coach - 15 years

Mattie Dixon Community Cupboard – Board Member – 3 Years



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