Healthcare professional with ** years’ experience in Strategic Digital Marketing & Communication. Have worked on more than 500 projects. Brings a blend of mixed experiences on Client side as well as agency side and have worked with Top Indian & MNC companies and agencies for Successful Campaign building.

Key Skills:

Team management Project Management

Insight Generation Communication Strategy

Digital Marketing Strategies AI & ML Strategies

Healthcare Brand Communication Corporate Brand Building

Data Science Business Intelligence Tools

Education:

PGP in Artificial Intelligence for Leaders: 2019-2020; McCombs School of Business, University of Texas

Executive Program in Digital Strategies; 2018: Cambridge Judge Business School

Google Partner Certification in Analytics, Search, AdWords, Mobile

Certified in Digital Marketing from Edupristine: 2015

MMS in Marketing from Mumbai University; 2000

Bachelor of Pharmacy from Mumbai University: 1998

Platforms Known

Google Analytics & Keywords Social Media Campaign Manager

Python ML Azure ML

SEMRUSH Tableau

Parse hub Digital Metric Platforms

Work Experience:

Multiplier AI: Consultant Head Digital Disruption: 2019 to 2020

Team Size: 70 (Data scientist, coders, Drs and Visualisers)

Responsible for Introducing the AI & ML Solutions of Multiplier to Pharmaceutical Companies

Working on Below Projects

1.NLP Based AI Based Chat-Bot at Galderma for Skin care product

2.Using ML Models for Automatic reporting and GMB along with Tele consultation at Sun Pharma

3.NLP Based Model for Field Recruitment and Training Machine Learning Model at Wockhardt

4.Online Marketing SEM for Bangalore based Pharmacist Chain

5.AI & ML Based Cancer detection Module at Hospitals for an MNC

6.NLP based Sentiment Analysis for Doctor profiling Module from web based on Web Scrapping for New York based Client

7.Disease profile detection for Cholesterol for New York based Client

8.Business process management for CHAI (Christian Medical Colleges)

9.Cancer Detection Module at Cipla for Oncology Brands

10.AI based App for Glenmark for Allergy Detection

11.ML based model for Docrank.ai strategy for international markets

12.ML & NLP Based Patient Journey Mapping via AI & ML for Diabetes and Orthopaedics

13.Doc Reach Strategy to reach potential Drs via Google Advertising with AI & ML

14.Chemist reach program for AIOCD for countering online Pharmacies

15.DRL Campaign for Patient Reach via AI & ML on google ads for Cholesterol Brand

16.AI & ML Strategy for Galderma Derma Reach Campaign

17.BPM for KMCH Hospital

18.BPM for Sanfilo Derma Organisation.

MediaMedic Communications: Healthcare Communication and Digital Strategist: 2016 to 2019

Team size: 25 (Art department, Copy dept, Client servicing, Digital Department)

Handled the following projects for Strategy. KPIs and Monitoring

1.Mewithoutmigraine Campaign strategy for Social media for Janssen

2.Website for Vaccinate2protect for Wockhardt Vaccines Division along with social Media Content planning and monitoring the KPIs

3.Centaur Pharma Nospideia Campaign for Cold on Facebook

4.Cipla websites for Inhalation therapy

5.Cipla Close group marketing strategy and monitoring for Ipedia on Facebook

6.Sun Pharma everyheatmatters website

7.Sun Pharma Speak Health Strategy for integrated marketing

8.Serdia Facebook Angina Campaign

9.Keepiton website and Social Marketing for Burma

10.Business process management for Ascencia Diabetes

11.Rosuvas International Campaign for Sun Pharma

12.BPM for Liliac Insights Strategy for Cancer

13.Integrated marketing for Igenetic Diagnostic Chain

14.GSK Online Skin Portfolio strategy and Campaign

15.Fortune Vivo Diabetes care oil, offline field force built up and monitoring along with Campaigns

16.DRL Campaigns for Omez DSR

17.Piramal Campaigns for Ovulation detection and I Know

18.Boehringer Ingelheim Online Strategy for Stroke campaign

19.Boroplus Online Strategy for integrated Marketing

20.Tata Group Strategy for OTX Division for online strategy

21.Fevicol Group Rx Division Online strategy for Dental products

22.Richfeel Product Launch AV for Anagain

23.Piramal Launch AVs for chemist for AllergyX and Lactocalamine.

24.BPM for Igentic labs from Relaunch to digital on-boarding

25.BPS for Adani field force for Cardiologist.

Sudler & Hennessey: General Manager Communication and Digital Strategy: 2014 to 2015

Team Size: 15 (Art, copy, CS, Digital)

Handled the following projects for Strategy. KPIs and Monitoring

1.GSK Brands for Campaign Strategy Augmentin, Eltroxin and Ceftum along with IPad Detailing

2.Danone Brand Dexoloc special Care for Offline strategy

3.Danone Brand Protinex for integrated strategy offline and online

4.DRL brand Mintop and extensions for Launch for integrated strategy

5.BI Brands for Communication Campaign

Aakanksha: Account Director: 2012 to 2014

Team Size: 30 (Art copy and CS): Won 23 Big Bang Awards at Time group for Campaigns done at agency along with healthcare Agency of Year Award

Handled the following Campaigns for Strategy and Creatives:

1.Sun Pharma Brands like Gemer, Rosuvas, for Communication strategy

2.Cipla Paediatric Division for Creatives

3.Wockhardt Brands Vaccines and Cough Division for creatives

4.Zydus Cadila brand Saraglitazor lunch in India Communication Strategy

5.Sun Pharma International Division for Campaigns

6.Glenmark international Division for Campaigns

7.DRL Mintop, Venusia Portfolio for Communication campaigns

8.Zydus CNS Division for Communication Campaigns

9.Novo Nordisk Campaigns for Corporate and insulin Brand

FCB Ulka: Group Account Manager: 2009 to 2011

Team Size: 10(Creative, copy, art and CS)

1.Handled the Brufen Portfolio for Abbott for Communication Strategy

2.Handled the Digene portfolio for Strategy along with Packaging Change and Rx to OTC Switch

3. Handled the Cremaffin Portfolio for Campaigns

4.Handled Ethicon surgical Brands for Communication Campaigns

Nicholas Piramal: Marketing Manager: 2004 to 2009

Team Size: Responsible for 750 + Sales team and 5 + Marketing team for strategic and tactical solutions for brands promotion. Grew Division from 95 Cr Division to 150 Cr in 3 years

1.Division Zivon Brands: Major Brands Like Haemacel, Genticyn, Lobate GMn, Supradyn, Stemetil

2.Campaign “Chakkar Now raffoChakkar” that gained momentum for Stemetil Brand

3.Retargeting for Scabies brand

4.Essential L studies for AFLD that changed the Targeted Indication

5.Integration of Sarbhai Company into Piramal Brands along with divisional alignment

6.Clutter free advertising for Brands that had high engagement in Field

7.Star Award winner Campaign handling

Ranbaxy: Brand Manager: 2002 to 2004

Brand Manager for

1.Revital Brand and looking after Rx to OTC Strategy

2.Conviron Brand for Promotion

3.Riconia Range for Promotion to cross Divisions

4.Asthma Division Strategy for launching products: Romilast

Cipla: Product Management Team: 2000 to 2002

Member of PMT in Asthma Team:

1.Launched the Mega Brand Seroflo and Duolin

2.Launched: Flomist, Metaspray, Alerid D, Asthalin Ax

3.Identified opportunity for Liquid Prednisolone and launched Predone for paediatric division

4.Handled the Asthma Division for Communication Strategy and campaigns

5. Regional Conference Handling for Communication Material and Campaigns

Consultant Projects Worked on:

Mirum India: 6 Months

Project on Streamlining the Healthcare Division of the Organisation

Mullen Lowe Lintas :4 Months

Digital Division setup

Publicis Life Brands: 5 Months

Consultant for pitching new Business

Interests:

1.Guest lecturer at Colleges for Digital marketing (Symbiosis. KJ Somaiya, IIMB)

2.Learning new Technologies

3.Reading Books

4.Cricket

5.Cooking food

Other Details:

Address: J5-303, Poonam Sagar Complex, Miraroad East, Mumbai 401107

Mobile: 998-***-****

Marital Status: Married

Children: 1 Son in 11th Standard

Sanjay Nirwan

Healthcare Digital Transformation and Communication Specialist

Contact this candidate