Janet Weinstock

PROFESSIONAL DIGITAL MARKETER

I am a proactive Digital Marketing Leader. Each decision I make is rooted in expertise, achieving ROI goals and exceeding customer expectations. I’m creative, outgoing, detail-oriented, dependable & results driven. I thrive in a team-oriented environment where I can guide & motivate my team to success.

Website/Digital Marketing:

-Successful web campaigns/projects with up to 300% ROI

-Many website/mobile app re-designs using best practices

Digital Project Management:

-Managed all aspects of digital marketing campaigns, site improvement projects & SEO/CRM initiatives

Ecommerce & Conversion Marketing:

-Redesigned pages for conversion rates up to 200%

Team building and leadership:

-Led team of 4 marketing team employees, interns

Marketing Communications / Copywriting:

- Wrote social ads with a 5.17% engagement rate

Search Engine Optimization & UX design:

Grew organic conversion rate from 16.13% to 37.56%

PROFESSIONAL EXPERIENCE

Digital Marketing Manager, IntelliCentrics Healthcare Technology (SaaS)

Flower Mound, TX (May 2019-Present), www.IntelliCentrics.com

Digital marketing ownership & management for a leading medical credentialing SaaS platform provider (HealthTech).

SEO: Full-scale management & optimization, including SEO strategy & analysis for all digital content

oImproved site health score from 82% to 95%, Top keywords maintained at position 1 or 2 (on Google)

oGrew organic traffic conversion rate from 16.13% (2019) to 37.56% in 2020 (by adding conversion funneling)

Website Content, Design & Development: Managed major website redesign project & landing page development

oMaintained website visibility on Google at 58% pre-and-post launch of site re-design (top competitor at .10%)

oDrastically reduced bounce rate from 70% to 34% (on average) from pre-to-post new website launch

oAdded new site content sections for better UX & SEO: Infographics & blog/news articles (40% SEO traffic)

Marketing Automation/CRM: Platform Admin & expert to assist team in all automation & email marketing efforts

oUtilized INBOX25/Sugar CRM for continuous lead routing, workflow, data & list management

oEnsured best practices in lead forms, conversion tracking & lead routing for optimized customer funnel flow

Paid Search/Media: Created strategic search & display campaigns for all technology products to produce sales leads

oBrought all Paid Search efforts in-house & managed directly, saving the company thousands vs. outsourcing

oManaged all digital media buys & agreements, including content creation, campaign management & reporting

Social Media Marketing: Developed social calendar, content & customer/brand messaging for all channels

oLinkedIn: Grew new followers 62% in the first 8 months & improved overall CTR from 2.02% to 24.5%

oTwitter: grew followers 76% in first 8 months & increased profile visits 56%

oFacebook: grew new followers 71% in first 8 months & brought in 40% of social channel site traffic

Data Visualization & Strategic Analysis:

oMastered Google Data Studio to create live digital marketing performance dashboards for leadership

oConstantly analyzed digital marketing performance beyond dashboards for continual optimization of efforts

Leadership & Team Building: Trained marketing team on digital, design & analytics basics to improve team results

oProcess improvement: developed digital content creation process flow & ensured best practices for the team

oDocumented key learnings & processes for the entire team in a knowledge base (for those not digital savvy)

Alcon, Fort Worth, TX (2017-2019). Two contract roles at Alcon (promoted to 2nd role in 2018 on Omni-channel team):

Global Social Media Lead, Alcon (2018-2019) – CONTRACT B2B & B2C Digital Health www.alcon.com

Promoted to lead all global social media initiatives & local campaign managers to ensure sound strategy & cohesiveness among all global marketing teams

Insights: Launched first social media listening initiative to inform executive leaders of brand & competitor insights

Relationship management between internal stakeholders, external agencies and local internal marketing teams to coordinate & innovate social media programs and campaigns

Pharma/Healthcare Governance & compliance: global compliance lead, ensuring all global social media programs were compliant to pharma/medical device laws and trained on company policies and social media best practices

Global Digital Marketing Project Manager, Alcon (2017-2018) – CONTRACT www.alcon.com

Consulted and advised on digital marketing & managed digital projects on the Omni-Channel Transformation team, including:

Mobile App/SaaS Marketing: user-experience/UX mapping, project management, marketing strategy & planning

Digital Marketing: research on latest digital marketing trends to implement, advised on web/social media campaigns

Sales force enablement: innovative digital projects that enabled the company sales force to engage with customers more easily (digital sales aids) & connect their sales activity to the Salesforce CRM Database & tracking (SaaS)

Closed-loop Marketing: analysis for brand team to gauge content effectiveness during sales presentations on Apps

Digital Marketing & Brand Manager, Truck Center-CONTRACT B2B & B2C Transportation

Fort Worth, TX (July 2016-April, 2017), www.truckcenter.com (decommissioned site after company dissolvement)

Directed all brand decisions, budget & marketing efforts for a class-8 semi-truck auction house (wholesale) & new retail dealership business, increasing lead volume 48% by introducing new marketing methods & business efficiencies across all channels.

Digital & Website Marketing:

oIncreased website visitors by 211% from beginning of year to end (after taking over website/SEO updates from agency)

oAmplified retail dealership Google Business Listing ranking from 25 to 12 in 30 days w/aggressive SEO tactics

oLed entire auction and retail website re-design from A-to-Z with many internal stakeholders (sales/IT) & agencies

Social Media Marketing:

oIncreased all social media following on all channels, Reduced reliance on paid social media used by old agency

Email Marketing: using Oracle Marketing Cloud (Eloqua Email Automation)

oIncreased email open rates by 26% from beginning of year to end; achieved highest email CTR's in TC history (20.31%)

oIncreased number of email subscribers by 5.6% in one business quarter

Re-Branding & Marketing Channel Management:

oManaged entire re-brand & marketing communications for Truck Center Brand (i.e. Auction & retail channels)

oFull-scale Tradeshow marketing, logistics & promotions (Print/Video/Digital) for industry conferences (UTA/ELFA)

Direct Marketing: Mail & Telemarketing – supporting Sales Department

oDeveloped full-scale direct mail postcard campaigns, along with opt-out & do-not mail lists to optimize call lead results

oCreated & implemented telemarketing campaigns, including scripts, call lists, call result data & post-auction surveys

Analysis and Marketing tracking: increased tracked call lead volume by 48% and reduced cost/call by 49%

oLaunched TC's first ever call-lead tracking system to show where volume of phone call leads was coming from

Digital Marketing & Content Manager, MADD (Mothers Against Drunk Driving) Ecommerce Fundraising

Irving, TX (2015-2016) – Stepped in to assist during busy end-of-year fundraising, www.madd.org

Digital Marketing Leadership and Donation Generation for leading national charity aimed at ending drunk & drugged driving. Nationwide Marketing Campaign Management, Strategy & Execution:

oGiving Tuesday (big day for Charities): raised $18,404 through ecommerce site & social (54 % increase YOY)

Email Marketing for Entire Company (Nationwide emails, sponsor emails and local MADD field office emails)

oSent to 2.2 million email users Nationwide email campaigns with 3.51% CTR, up to 42% Open rates

Content Marketing & Website Marketing: Strategy, Content Calendar Planning, Writing & Execution

oWrote, edited & launched all online content pieces including: blogs, articles, newsletters, contests & landing pages

Social Media Marketing & Community Management: managed ALL social media accounts, social campaigns and communications for MADD National and local offices. Created posts with 60-100k+ reach, over 1000+ likes. Partnered with UBER on national Twitter campaign.

PR/Communications: Assisted PR Director with press release creation, distribution & social media outreach for prominent Ethan Couch drunk driving case & news/media surrounding it.

Database Marketing Automation & CRM Analytics: rapidly learned & mastered email & user databases to carry out major national automated email campaigns & fundraising. Used CRM for analysis & reporting, including complex user tracking

Digital Marketing & Branding Manager (Online Operations), Net Direct Auto Sales B2C Retail

Fort Worth, TX (June 2014-October 2015), www.netdirectautosales.com

Digital Marketing Leadership and Revenue Generation for pre-owned vehicle dealership startup, driving online retail sales up by 41%. Developed buyer personas for full-scale ad campaigns and custom web & SEO-friendly content.

Digital Marketing Campaign/Project Management: Directing and leading a team of 4 digital & creative professionals in developing the online marketing user experience by driving lead generation, customer engagement & sales

oDeveloped a multi-channel digital marketing approach with internet marketing best practices & innovative ideas

oEmail Marketing: Developed full-scale email marketing strategies and concepts with an average of 36% open rates

oContent Marketing: wrote & managed weekly blog with compelling content, promotions & media to engage users

Online Lead Generation & Revenue Growth/E-commerce: Drove multi-channel online Lead generation for many channels including 3rd party automotive marketplaces like Google, eBay, Cars.com, CarGurus, etc., increasing sales by 41%

oSEO/SEM: Increased site traffic 178% YOY & held 5% search market share in DFW (highest in locale)

oSocial Media: Led organic social media increasing social media following by 130%

Sold 7 vehicles for the first time ever & record-breaking CTR’s in auto Twitter PPC space

Digital Marketing Analysis & Business Data Mining: Led analysis of marketing & online process improvement

oChampioned the opportunity associated with online-to-offline sales analysis using multiple systems & data

oTesting/Optimization: continually ran A/B & multivariate tests on many channels, driving continuous improvement

Online Branding & Retail Merchandising: created marketing websites and micro sites to deliver a seamless customer brand experience. eBay listings optimization in auction and buy-now/e-commerce marketplace (selling many vehicles)

oLed & project managed website re-design from A-to-Z with internal stakeholders & agencies

Interactive Marketing Manager, Plasma Computing Group, Inc. B2B SaaS Provider

Dallas, TX (2013-2014), www.plasmacomp.com

Web Marketing management for top web automation agency. Lead generation, web content/email marketing, PPC/SEO.

Online Marketing Campaign/Project Management: managed new tech website launch marketing, PR & branding from scratch for www.c2m.net/ tech directory, including email, social media buzz, public-relations campaign

PPC/SEO: managed all company & client PPC campaigns including ad copy, optimization, bid management & a/b testing

oIncreased leads for client by 15%, increased CTR 20% month-over-month with account optimization

oLarge-scale site re-targeting PPC ad campaigns to bring cart abandons back to the site to convert

Email Marketing: created all templates for marketing department emails, email copy & strategy in Constant Contact

oDeveloped entire email marketing campaigns from scratch with over 50% open rates and up to 50% CTR

Social Media/Community Management: managed large community of followers to become industry thought leader

oCreated social media following from scratch and grew Twitter followers to 100+ in one month

Web Content Marketing: analyzed customer website behavior & developed client proposals & recommendations for total website optimization. Wrote & edited company newspaper (paper.li), blog & content marketing strategy.

Search Marketing Manager, ACE Cash Express B2C E-Commerce Retail

Irving, TX (2010–2013), www.acecashexpress.com

Search Marketing management for top financial services retailer. Web Optimization to increase traffic & E-Commerce conversions.

Search Engine Marketing: developed/managed millions of marketing dollars in strategic search marketing campaigns

oBuilt dozens of PPC campaigns, thousands of keywords, restructuring and optimizing the account to over 30% CTR

E-Commerce Project Management: in a collaborative environment (collaborating w/Product Managers & outside agencies)

oManaged many web content projects/campaigns, including Blog & landing page research & development

E-Commerce Lead Generation Reporting and Analysis: using Adobe and Google Web Analytics

oAnalyzed web metrics, conversions and online behaviors for site improvement and visitor insight

Landing Page Creation, Optimization and Testing: created many landing pages for web campaigns

oLaunched many A/B ad copy/web landing page optimization tests with 5-25% Conversion Rates

Web Content Management / SEO: SEO projects with IT: meta tags, wrote SEO website Copy

oWebsite layout optimization & design initiatives to increase conversion rates up to 200% (using Sitecore)

E-Commerce Marketing Specialist, TTI Inc. E-Commerce

Fort Worth, TX (2009–2010), www.ttiinc.com

Ecommerce/Search Marketing management for the world’s leading authorized distributor of electronic components.

Search Engine Marketing (PPC/SEO): Created strategic search campaigns for hundreds of products and display media ads

oImplemented search analytics platform to view full picture of PPC campaign conversions

oOn-page SEO for all product web pages: including meta tag writing, keyword placement, alt tags, etc. using CMS

Email Marketing: Coordination & Optimization of all emails in HubSpot Marketing Automation Software

oCoordinated all Email marketing programs, including copywriting, image procurement, link tracking and analysis

Web Content Management / Copywriting: link building, content/page optimization, blogging:

oContent Marketing: Oversaw blog and optimized content for search engines, oversaw all new product page content

oRe-designed landing pages & re-wrote copy to increase conversions by up to 200% collaborating with product leads

Web Analytics Reporting and Analysis: using Omniture Web Analytics and Google Analytics

oDeveloped monthly benchmark reports, setup conversion events and success events to track on website

oMarketing Automation/CRM data cleanup and customer behavior insights and reporting

Social Media Marketing: Managed Twitter/Facebook/LinkedIn company profiles, optimized for feeds and SEO

Online Advertising/Media: managed all placements of online advertising and direct marketing with Ad Agency

Search Marketing Coordinator (SEM/SEO), iboats Inc. B2C E-commerce Retail

Salt Lake City, UT (2007–2010), www.iboats.com

Search Marketing coordination and execution for the #1 boating and marine online retail superstore. Strategic Planning of SEM Conversion campaigns: implementation of full-scale Google AdWords /Yahoo SEM campaigns for Ecommerce Sales.

Optimized brand specific ad text and thousands of keywords for SEM ad campaigns (24.5% CTR on top Ad copy)

Improved Google Conversions: upped ROI by 3800%, avg. CTR was 25%-100%, and avg. ROAS of 9,000% (2007)

EDUCATION

Texas A&M University-Commerce

Master of Science in Marketing, August 2009 G.P.A. 4.0

Distinguished Graduate Student Award (Spring 2008)

Scholarship: Money-4-Me Academic Excellence Scholarship (Spring 2009)

Coursework in: Business strategy/management, marketing management, financial management, Business/Marketing Research, Customer Relationship Management, International Marketing, B2B Marketing and Internet Marketing

UNIVERSITY OF UTAH

Bachelor of Science in Marketing, August 2005 Marketing G.P.A. 3.88

Bachelor of Science in Business Administration, August 2005

National Dean's List honor in Education 2002-2003, 2004, Scholarship: Presidential Leadership (Fall 2004/Spring 2005)

American Marketing Association, Online Communications Director at University of Utah, 2004-2005

-Team took 3rd place in national marketing competition/Created chapter website ranked in top 8 out of 84 chapter sites

Coursework in: marketing management, marketing research, internet marketing, brand management, advertising, consumer behavior, statistics, finance, accounting, economics, organizational behavior, IT systems, graphics & office software.

TECHNOLOGY SKILLS

SEO/SEM tools: SEMrush, HubSpot, SEO MOZ, Ubersuggest, Google Search Console (formerly webmaster tools), Yoast, WordTracker, Keyword Discovery, Google Marketing Platform, Google Tag Manager, Bing/Yahoo Platforms

Advertising/Paid Media: Adzooma, Google Ads/AdWords, Google Display Network, Bing/Yahoo Ads

Analytics & Data Visualization: Omniture/Adobe Analytics, CoreMetrics, Google Analytics, WebTrends, Domo/Tableau Visualization tools, Spyfu, SEMrush & Alexa Competitor Research tools

Database/CRM system & Marketing Automation: Sugar CRM, Salesforce.com, DealerSocket, AutoRaptor, HubSpot, Blackbaud by Convio, Salesforce Marketing Cloud, Oracle/Eloqua Marketing Cloud, INBOX25/LEADFWD Automation

Copywriting and Desktop Publishing: WordPress, Adobe InDesign/PageMaker, Quark XPress, Microsoft Publisher, Paper.li

Web Content/Design: Dreamweaver, WordPress, Canva, JavaScript, Html/CSS, Sitecore CMS, Wix CMS

Social Media tools: Hootsuite, Sprout Social, Hashtagify.me, HashTracking, HubSpot, Klout, Salesforce Social Studio, Google Alerts/Trends, BuzzSumo, AgoraPulse, SEMrush, Tailwind, Digital Asset Managers (multiple)

Email Marketing: IN25, Oracle Marketing Cloud, Convio, Constant Contact, Campaigner, Mail Chimp, SF Email Studio

Office/Project Management: MS Office (Excel, Word, Access, PowerPoint), Outlook, Atlassian Jira, Visio, WordPerfect, Oracle, Wrike PM, ClickUp & Asana Project Management, Basecamp Collaboration/PM, Slack/Skype chat & collaboration tools

Graphic Design: Adobe Suite of design Programs on Mac/PC including Acrobat, Premier, Photoshop/Illustrator, Canva

Testing Software: Adobe Test and Target, Mercury Quality Center, Google Website Optimizer

OTHER TRAINING / CERTIFICATIONS

Google Analytics Individual Qualification (Certified) 2020

Google Tag Manager Certification, Google 2019

Inbound Marketing Certification, HubSpot 2017

Certificate in Digital Multimedia, classes in web design Dec. 2003 G.P.A. 3.5

Associate of Science in Business: Dean’s Departmental Scholarship, Dean’s List Dec. 2003 G.P.A. 3.5

Associate of Applied Science in Business Desktop Publishing: with Honors Dec. 2001 G.P.A. 3.6

Udemy/Lynda.com Tutorials: Email marketing, Web Content Strategy, HTML/CSS, Blogging/WordPress, etc.

MEMBERSHIPS / SERVICE

HOBBIES/ INTERESTS Dance, RollerCoasters, Theater/Movies, Fishing, Hunting, Reading and Board Games.

VOLUNTEER WORK: Church youth leader & teacher, Christian Community service volunteer

987 E. Villas Ct. PH: 214-***-****

Lewisville, TX 75067 adh0tr@r.postjobfree.com

LinkedIn Profile: www.linkedin.com/in/janetweinstock/

Online Portfolio Certifications

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