CORE COMPETENCIES

Acquired Skills: **+ WPM, Client Success, CX/UX, Social Media Mgnt., Customer Lifecycle, CRM

Technical: Google Cloud Suite, Zendesk, JIRA, SQL, Integration

Languages: Cantonese (native) & Spanish (elementary)

Interests: Brand Strategy, Marketing, Growth, Project Mgnt, Data Analysis, Creative Art Director

PROFESSIONAL EXPERIENCE

SelfMade.co July 2019 – October 2020

Partner Experience Lead; Account (Brand) Manager l New York, New York l Full-Time Remote

Oversee 15+ copywriters and brand visual strategists, ensuring deliverables align to partner’s expectations

Lead, manage and grow key relationships with clients and agency partners by way of increased communication

Represent the voice of the business through social, developing key insights to improve CX experience (B2C)

Solve logistical problems in a fast-paced environment to ensure timely and accurate social brand presence (B2B)

Study and interpret relevant social media trends, tailoring company blueprint to client’s individual social strategy

Discover and evangelize new use cases for clients, helping to deepen and expand usage of product

Simultaneously manage multiple brands whom are at different points in the account lifecycle journey

Own the execution, optimization, success and scale of a book of business worth over half a million dollars (85+ clients, $55,000+ MRR)

Develop, manage and own official @SelfMade Instagram account and related company social media platforms

Projects: MonthlyUpsell, RevenueUpsell, Klaviyo E-Mail Design, PE-MM, Facebook Ads Management

Lyft, Inc. June 2018 – July 2019

Community Associate; Global Operations l Queens, New York

Coordinate local marketing efforts to raise brand engagement and loyalty utilization in NYC and nationwide

Coach in-house onboarding and support of the current driver community through advocating for drivers

Provide exceptional in-hub experience from start to finish, leading NPS scores in-house and globally

Manage and led focus groups amongst driver community to better understand pain points and feedback

Launch, pitch, and assist with increasing fleets of rental cars and prepping for statewide inspections

Hone and develop day-to-day special operations; creating operational procedures and best hub practices

Accolades: Team-oriented, global rentals race, driver leaderboard, FOND points nominee, ERG specialist

Events: Lyft Rentals Express Drive, Eid Mubarak, MSG/Barclays, Women’s Envision, 4th Year Anniversary

EDUCATION HISTORY

CO OP – (coop.cx) 2017 – 2018

Digital Marketing Apprentice; Cohort C-29 l Manhattan, New York l Internship

Skills in SEM, SEO, Paid Search & Social, Excel (Pivot Tables, vLookup) through 200 hours, over 5+ months

Certifications: Google [Adwords, Shopping & Analytics], Bing Ads Accreditation, Copywriting, Search Optics

City University (CUNY) of the City College of New York (CCNY) June 2016

Bachelor of Arts in Communications; with a concentration focusing on Advertising & Public Relations

[Sr Thesis] - Memorial Sloan Kettering Cancer Center – City Head of Competitive Market Research for DACA

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