Joe Nardiello *** President Street, Brooklyn NY **231 email: adh0jd@r.postjobfree.com 917-***-****

Summary: Senior exec that greatly enjoys marketing – which is essentially “creative problem-solving”. NYC marketing includes Macy's, Bloomingdale's, NYC Tourism, The Wiz (entertainment), Cablevision and Blumberg. Adapts and adds both leadership and responsibility. Background includes ad-agency and corporate focuses. Excellent in formulating the right Marketing Plan, creative approaches – across all media, and at once.

Outstanding people skills and management. Maximizes budgets. Daily analysis, and competitive positioning.

*At Blumberg, achieved all-time records for profit, new customers and loyalty. Updated all marketing for effectiveness. Opened dialogue with 1,000s of new customers using web/digital to fullest.

*Under two NYC Mayors, led NYC Tourism and increased visitation by 30% citywide. Organized 100s of cultural attractions and travel-related businesses. Directed 7 of NY’s top ad/PR agencies. Daily work with gov’t/community leaders. Handled global media strategy. Program copied by L.A. and USA.

* Awarded for creative and performance from Walt Disney, American Airlines, Nintendo, Citibank, Sony, Cablevision/ Optimum Online, Macy’s, the island of Curacao and Arbitron Ratings.

Experience

VP Strategic Marketing/ Client Services and Owner

Carroll Marketing Group Brooklyn, NY 2010-2020

Advertising, marketing, media/PR, all creative services and client interaction: Fully-rounded digital experience. Clients included Commercial Realtor (website, branding), Beverage (increased distribution by 25%), International Business College (re-branded for upscale students), Sports Imaging product, and small businesses.

Director of Marketing & Business Development, Corporate Services Division

Blumberg Excelsior, Inc. New York, NY 2003-10

Led national efforts and delivered record-profits - helped company in Lower Manhattan strongly rebound from post-9/11 economy. Drove marketing vision for services and products. Reported to Executive Vice President.

In-depth analysis of Sales Figures, P&L, client activity, new business, statistical models, competitive market and resources. Expanded Corporate Law-division to new channels, niches, services, use of web/SEO/iCRM, national trade shows, new niches and core re-branding (“True to Form. Since 1887.”).

Placed company on par with largest competitors. Managed staff and vendors/agencies.

Sr. Advertising and Public Relations Director (Corporate)

Cablevision /The Wiz Edison, NJ 1995-2003

Aggressive, $40 mil budget for Retail advertising, promotion, media relations across Mid-Atlantic. Central role. Catalyst for Sports marketing, and exciting creative. Focuses: Music, movies, electronics, cable TV channels (B2B), pro teams, Optimum Online (49% market share). Managed staff of 14 in all media – print, TV, radio, mail, web.

Worked with TV’s “Seinfeld” producers on famous “I’m The Wiz” episode.

Delivered synergy for Madison Square Garden, Knicks, Radio City Music Hall and many Cablevision-owned cable TV channels. Worked with 30 sports teams across northeast.

Marketing Lead of NYC Mayor’s Office of Tourism NY, NY 1992-95

Established citywide NYC Tourism infrastructure. Extensive marketing, community relations, and global media relations. Recruited & directed 7 of NYC’s top advertising and PR agencies for intensified publicity of all that each borough offers. Worked with all aspects of NY travel-trade, from conventions to travel writers. Applied ‘private-sector’ work ethic with elected officials, schools/libraries, all levels of media, and more.

Oversaw $6 mil/annual marketing budget of NYC gov’t’s tourism arm (on behalf of Deputy Mayor).

Created relationships with China, Japan, Canada, GB and all levels of NYC tourism economy – including Yankee Stadium, all NYC hotels, and 100s of cultural attractions around NYC

Education

New York University (Journalism/Public Relations BA)

NY School of Visual Arts (Advertising certificate)

Organizations & Awards

- PR News “Hall of Fame” PR People Awards, Silver Anvil/PRSA, Nintendo’s “Mario Award”, and more

- Member of Public Relations Society of America (PRSA).

Hobbies and Other Works

- Coach Varsity baseball for Brooklyn Tech High School, 2020

- Coached HS baseball for Stuyvesant (won Manhattan, NY championship 2016, 2018, 2019) total: 37W-3L

- Board member of “Brooklyn Youth Association” (BYA); volunteer/coach for Youth sports

LinkedIN profile

http://www.linkedin.com/in/josephnardiello

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