Regina Cherepinsky

323-***-**** adgxtg@r.postjobfree.com

Consultant

****-******* ******, *******, ******, E-Com, Branding and Licensing Los Angeles, CA

Skills: Trend analysis, branding expertise, licensing management, product development, retail coaching and development, business development, planogram alignment, assortment optimization, vendor negotiation, visual merchandising, analysis and brand metrics, and budget management.

Client list: Jaclyn Smith Skincare and Celebrity, Strange Love Designs, Forbes Magazine, Jose Eber Haircare and Salons, NuMe Hair Tools/Products, and ND private clients. Brand Manager – Elizabeth Taylor Companies

2018-2019 House of Taylor Beverly Hills, CA

Launched En Rouge at HSN- the newest fragrance from the White Diamonds Fragrance Collection with partner Revlon and drove innovation via advertisement visuals, language, packaging, approvals, artwork, media, and product premiere.

Monitored and created content for social media channels as well as press stories, events, sensitive social and press commentary and acted as gatekeeper for all things ET.

Managed day to day relationships and primary contact with beauty partners Revlon/Elizabeth Arden, and Revlon PR to include: approvals, new packaging selections, gwp’s, in store activations, brand ambassadors, and future products and launches.

Fostered licensing opportunities for existing and potential licensing partnerships.

Oversaw all content and press utilizing Elizabeth Taylor’s name and likeness.

Developed Marketing Strategies through managing cross functional teams in digital and traditional marketing, and public relations for precise branding objectives.

Reviewed and presented additional licensing for both existing and potential licensing deals, partnerships and collaborations.

Developed PR and Brand Strategies and Seasonal Stories around real time initiatives and objectives to align brand positioning for House of Taylor and Elizabeth Taylor Brands. Senior Brand Manager – Domestic and International

2013-2017 Sperry Top-Sider/Keds/Merrell/KBell Los Angeles, CA

Promoted in managing Keds and Merrell after the successful management of Sperry,

Worked with cross functional team (sales, design, operations, agencies, buyers, and finance) to support the development and execution of brand plan and brand integrity.

Managed the development and distribution of all brand information including master sales materials, sales reporting, royalty analytics, and client reporting.

Developed annual business and marketing plans, strategies, budgets and sales goals.

Responsible for all International Business for brands. Develop business strategies for International Accounts as well as Company Retail Stores, and ecommerce sites.

Built line plans, product strategies, and new products with Design and Sales Teams.

Directly reported to the President, Senior VP of Sales, and Senior VP of Design.

Analyzed all analytical information via ROI reporting and hindsight sales reporting.

Utilized all NPD data reporting for future brand objectives, initiatives, and direction.

Represented the company in global conference meetings and trade shows.

Communicated objectives for overall cohesion, brand integrity across all channels. Director of Marketing

2011-2013 Lighthouse Beauty -Kardashian Fragrances Los Angeles, CA

Conceptualized the Fragrance Launch/Campaign for True Reflection by Kim Kardashian.

Managed all social media platforms as well as traditional advertising.

Roster of clients to develop product and marketing needs included: Warren Tricomi Haircare, Kim Kardashian Fragrance, Khloe Kardashian Fragrance…

Maximized profitability through innovative marketing plans that satisfy both brand marketing strategies and retailer objectives

Established strong day-to-day relationships with key partners in media and sales.

Created actionable strategies and plans that optimally positioned the Lighthouse Beauty roster of people as well as products newly crossing over into Apparel and Accessories.

Leveraged all channels of media and distribution to cross-promote all brands.

Served as the communicator of brands’ alignment related to all Kardashian Brands.

Directed Photo Shoots, Video Content, and Commercial TV Advertising and Campaigns. Brand Manager

2011- 2011 Kardashian Kollection Los Angeles, CA

Launched Kardashian Kollection into unprecedented 500 stores at Sears and Sears.com,

Retail Sales exceeded $300 million in the first year at Sears.

Launched Kardashian Kollection with categories including Clothing, Shoes, and Accessories and later collaborated to add categories to include Denim and Home.

Reviewed collections and all business with Kim, Khloe, and Kourtney Kardashian.

Directed Kardashian Kollection photo shoots, Ad Campaigns, and all media outlets and events that showcased the Kardashian Kollection including- Good Morning America…

Developed Training and Retail Operations Program and Manual. This program has since been replicated by Sears and implemented into other brand partnerships.

Hired and trained 50 retail associates for Sears/Kardashian Kollection VIP Stores. West Coast Director of Wholesale/Retail Operations & Brand Management 2009-2011 Ports 1961 Los Angeles, CA

Lead, evaluated, hired, disciplined, reviewed, and trained sales teams.

Merchandised Ports 1961 stores to include: window displays, seasonal merchandising changes, special event displays, and sale displays to maintain brand directives.

Provided support to Wholesale Clients such as Nordstrom and Bloomingdale’s with seasonal Product Knowledge Seminars structured to educate Sales Teams on the unique selling points of each collection in relation to fabric, fit, and designer inspiration.

Maximized sales through visits to Nordstrom and Bloomingdale’s stores while working with merchandising/visual teams to provide optimal visual presentation and brand aesthetic.

Hosted Special In-Store Events with Elle Magazine, Harper’s Bazaar, and various media. Education California State University Northridge

Bachelor of Arts, Communication - Sales Marketing Emphasis Fluent in Russian. Some Spanish Skills.

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