DIANE SIEFKES

402-***-**** • adgxnd@r.postjobfree.com • linkedin.com/in/dsiefkes/

Summary

Collaboration and clear communication are key for marketing. I help companies develop well- defined marketing strategies to include online, print and traditional methods. As a busines marketing coach, I work with small business owners to help them understand marketing basics

– identifying their target market and how to connect with them and decipher the data to ensure continued success. As a Certified StoryBrand Guide I specialize in bringing clarity to written marketing collateral.

Skills

Marketing • Writing • Social Media • Public Speaking • Nonprofits • Business Development Experience

Owner, dkSolutions LLC August 2013- current

• Craft stand-out content for all written forms of marketing: website, emails, taglines, elevator pitch, sales letter, and social media posts.

• Work with small business owners on all aspects of their marketing plan-digital to traditional.

• Dynamic and informative presentations about online marketing, email marketing, social media and LinkedIn.

• Coordinate, curate, compose and schedule posts for social media sites.

• Write, edit, organize and schedule monthly e-newsletters. Digital Communications Coordinator, Southeast Community College June 2013-June 2016

• Maintained digital communications of the Continuing Education Division including but not limited to internal/external communication, public relations, social media, event promotions, and content creation.

• Utilized technology, incorporating online tools and in-person networking to create relationships and expand the division's brand.

• Created an official company page on Facebook to facilitate interaction with customers. Maintained the divisions Facebook, Twitter and Pinterest accounts.

• Managed inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.

DIANE SIEFKES

402-***-**** • adgxnd@r.postjobfree.com • linkedin.com/in/dsiefkes/ Education

University of Nebraska - Lincoln May 1999

Bachelor of Arts - English Major Sociology Minor Professional Development

• Certified StoryBrand Guide, April 2019

• HootSuite Certified Specialist, November 2013

• The Social Media Marketing Conference, January 2012

• FranklinCovey 7 Habits of Highly Effective People, May 2011

• Certified Real Colors Facilitator, April 2009

• Bob Pike Train the Trainer, Southeast Community College, October 2008 Volunteer Activity

Optimist International

Optimist clubs serve to “bring out the best in kids”. As Club President I presided over weekly meetings and coordinated community service projects. As Governor, my role was to facilitate the success and involvement of each of the 45 Nebraska Optimist Clubs. Past co-chair of the International Marketing Committee and member of the 2020-21 International Leadership Development Committee.

Awards

ASTD (American Society for Training & Development) Lincoln 2012 Best of Best Learning Event

• ASTD Lincoln members voted the workshop, “Social Media Tool Kit” in which I co-facilitated, as Best of Best Learning Event for 2012. Shared award with Steve Maly (Maly Marketing) and Blake Lawrence (opendorse).

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