ALEXANDER SIERRA

adgwjk@r.postjobfree.com - 917-***-**** - 2 Manhattan Ave, New Rochelle, NY 10801

Objective: Utilize my marketing, sales and management consulting experience to help your company grow.

EDUCATION

Harvard University, Cambridge, MA

Master of Finance

University of Massachusetts Dartmouth, Dartmouth, MA

MBA with concentration in Marketing, magna cum laude

University of Florida, Gainesville, FL

Bachelors of Science in Aerospace Engineering - Researcher for NASA, U.S. Special Forces

Publications: in NASA technical reports server 002*******, MAV team (2002): Flexible Wing, Micro Air Vehicles.

EXPERIENCE

CEO and Founder (2017-Present) – New York, NY

Sigma Ridge LLC. Management consulting focused on Infrastructure and Marketing. www.sigmaridge.com

Founded and grew an organization that now has 12 employees with revenue of 2.8 million a year.

Built distribution partnerships with Techdata, Ingram Micro, Intcomex, with lines of credit of to $200k.

Created and maintained certifications and revenue goals to become: Cisco select partner, Google partner, Pinterest Partner, Dell and HP partnerships.

Instructor and speaker for: tradeshows, events, and multiple organizations including: digital marketing, advanced marketing analytics, and data analytics at General Assembly https://generalassemb.ly/instructors/alexander-sierra/18714

Developed and executed marketing campaigns for over many organizations with budgets of up to $1.2 million per year, and up to $240k per channel

Created and managed database integration and APIs between cloud solutions like Azure and AWS, Ecommerce platforms, and Marketing Automation Databases

Created and developed marketing automation campaigns using tools like Oracle Eloqua, Salesforce and HubSpot, Mailchimp, Microsoft Dynamics.

Developed automation procedures for employees and systems to maximize profit.

Developed procedures to ensure proper A/B testing of marketing campaigns that took into consideration statistical analysis (Margin of error, level of confidence and p-values)

Developed marketing budgets based on polynomial regressions and statistical analysis, accurately predicting revenue and ROI by +/- 8%

Managed all aspects of operation, production, maintenance and quality control for software and hardware, per customers’ requests (front end, back-end development and Hardware deployment)

Successfully built a profitable consulting practice that focuses on marketing and IT deployments

Negotiated pricing structures and delivery deployment schedules with vendors, and both: internal and external engineering teams

Conducted technical sales presentations for C-level executives in Fortune 500 companies

Created and managed network of distributors and dealers worldwide

Developed strategic management and marketing budgeting plans based on financials

Acquired clients like: Tiffany and Co., General Assembly, Skillshare, Bad Robot, and many more.

VP of Sales and Marketing–Cloud, IT infrastructure, IaaS, SaaS- (June 2014-March 2017) - New York, NY

Tekscape IT, Inc. –Sales and Service of: Cisco VMware, Citrix, Microsoft, Symantec, EMC, Dell, Nimble Storage, Netapp, Meraki -

Increased Cisco sales an average of 79% year over year and total Sales from 3 to 15 million Dollars

Increased average sales gross profits from 7% to 22%

Increased Cisco Security sales by 230%

Worked as a contributor, mentor and trainer for sales into Fortune 100 organizations in the finance, healthcare, manufacturing and government verticals

Decreased CPA (Cost per Acquisition) from $750 to an average of $250

Built and managed a team of 13 reports: 5 outside sales, 3 inside sales, 3 sales engineers, and 2 marketing

Produced revenues that placed the company as one of fastest growing IT companies in NY (INC 500)

Completely reorganized and built: a sales team, and all sales processes with training material for new hires to streamline sales, increase revenue and reduce operating expenses to increase gross profit Negotiated pricing with vendors that increased Net Profit in all hardware sales by 2%

Trained sales team and managed accounts that increased revenue and acquired new logos

Managed all companywide certifications for sales and engineering departments, to ensure the company stayed in compliance with all vendors and partners

Acted as a team lead to establish new company wide process flows that involved: Engineering, procurement and finance

Increased lead pipeline by 1500% from establishing marketing processes: targeting, lead nurturing & lead scoring, SEO, Adwords, social media, campaign analysis, A/B experiments & ROI optimization

Member of Ingram Micro and Tech Data Think tanks

Director of Sales and Marketing –Network Hardware sales- (2013- 2014) - Miami, FL

Software Brokers of America, Inc. AKA: Intcomex. -Microsoft, Samsung, HP, & Intel partner w/Sales of $1.3 billion -

Over-achieved quota by increasing sales 19% as compared to previous year

Deployed Salesforce.com for the sales team, contribute to design specifications, metrics, and training

Managed a team of 13 regional Sales managers with a total 120 reports with offices worldwide

Used calculus, statistics, marketing & Business Intelligence reports to price products & estimate demand

Created strategy for aging inventory reduction & Monitor inventory management and distribution for thirteen warehouses worldwide

Effectively managed business by monitoring various report analyses and finance ratios

Developed strong relationships and increased sales with key suppliers and customers. Clients included: Walmart, Office Depot, Radio Shack, software and networking integrators

Created and implemented long term strategies and managed product lifecycles from beginning to end

Managed the development of traditional and digital marketing as well as SEO and SEM strategies to attract clients to retail stores and create brand awareness

Managed software development of online training tool for sales team’s Training, testing & Certification

Built Brand strategy, and direct QBRs based on sales, Business Intelligence and inventory trends

Hired, trained and coached sales teams on the basics of the sales process from cold calling to closing the sale, and follow up

Set work objectives, sales goals and bonuses for 13 sales teams worldwide

Evaluated employee performance with “SMART” methodologies and conducted yearly and quarterly performance reviews

VP of Sales and Marketing –Wireless Technology- (2010-2013) - Miami, FL

Vibe Mobility, LLC.

Over achieved quota by increasing sales by 30% second year

Constructed a pricing and marketing strategy that resulted in the product launch of a brand of wireless Handsets and tablets for the Latin American market

Opened corporate offices and stablished distributors in Shenzhen, China, Miami, Colombia and Honduras. This included: periodically traveling to sites, establishing a management structure, training and motivating a sales team and building KPIs and quality control processes.

Worked within a team of Financial Analysts and C-level executives to create a business strategy and financial forecast for a start-up company

Initiated online marketing campaigns using tools such as a/b testing for Google AdWords and Facebook, analyzed results with Google Analytics and optimized campaigns accordingly

Implemented SEM & SEO (Search Engine Marketing & Optimization) initiatives and Facebook ads. These efforts resulted in numerous leads and over 23,000 brand followers on Facebook

Constructed operation processes and managed: sales, administrative and warehouse employees in the Miami headquarters as well as Shenzhen, China

Managed all aspects of financial operations within the company: sales and expense forecasts, budgets, corporate filings, tax filings, GAAP accounting methods and flow of funds

Developed and coordinated all marketing, advertisement and promotional campaigns including: websites, packaging material, manuals, catalogs, flyers, email marketing, publications, press releases, SEM, social marketing, magazine advertisements and promotional products for distributors

Conducted and analyzed marketing research and industry trends that resulted in the redesign, improvement and launch of new products. (From product development to sales)

Designed an IT management strategy that included the deployment of: cloud solutions, Salesforce.com CRM systems, online shopping sites, server and hosting services

Regional Sales Manager, -Engineering Services, Capital Equipment, Consultative Sales- (2006-2009) - Boston, MA

Haas Automation, Inc.

Over Achieved Quota by Doubling market share in territory in less than two years

Managed accounts that required highly customized engineering solutions and detailed bids for private and public companies as well as projects funded by the government and defense department

Opened and managed OEM accounts with medium to C-level executives in the aerospace, medical equipment, energy, semiconductor, and general manufacturing industries. Clients included: Textron, Raytheon, GE, BOSE, OMRON and Boston Scientific.

Created marketing and engineering material for prospects and clients that demonstrated benefits of purchase with NPV(net present value) of investment, break even points and ROI

Developed strategic marketing plans for the region. This included: marketing materials, directed dealers and set up of a new showroom in the area.

SKILLS

Fluent speaking and writing in both English and Spanish. (Currently learning French)

Working knowledge of: SAP, Pro E, AutoCAD, Fortran, Lab View, Matlab, Excel, PowerPoint, Word and Outlook. salesforce.com, ACT, PHP, HTML, Illustrator, Microsoft Design, Expression Web, Blend, Visio, SQL server, Access, Visual Studio, SPSS, CS6 (Photoshop, Dreamweaver, Fireworks), Netsuite, Google AdWords certified, Google Analytics Certified, Stata and Arena. Business Intelligence, Cisco Sales Expert (CSE) certification, .Net and Python, Oracle Eloqua, Marketing automation tools, Salesforce Pardot A/B/n Experiment optimization

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