Mario Cruz Vizconde

** ****** ******

Don Antonio Royale Estates, Old Balara

****, ****** ****, ***********

Cellphone: +63-917*******

Email: adgvgg@r.postjobfree.com; Skype: marioviz0815

Job Preference

General Manager; Vice President; Chief Operating Officer

Skills

Marketing and Sales in FMCG environment

Strategic planning and scenario analysis

Demand planning and forecasting

P&L management

Variance and performance analysis

Mergers and acquisition planning and budgeting

Above/below the line Marketing activity development

Consumer and trade intelligence/research

Organizational Development

Production and Supply Chain Management

Education

University of Michigan – Stephen M. Ross School of Business, Executive Education Program

Strategic Planning and Implementation; October 2000

Strategic Marketing Planning; March 1999

Ateneo de Manila University

BS Management, Major in Business Management; March 1985

Seminars / Trainings

To be provided upon request.

Experience

VERTE FOODS

Consultant

January 2015- Present

SAN MIGUEL BREWERY VIETNAM LTD.

San Miguel Brewing International Ltd.

General Manager

May 2013 – December 2014

Basic functions/responsibilities are:

Manages the overall business (commercial and manufacturing)

Ensures continuous improvement in the operations

Manages external relationships with trade organizations, government departments and

other key groups, which have important influences on the business

Performs other assignments from time to time

Sets out in the company’s charter and provided for by the Vietnamese law on enterprises for a General Manager

Specific functions are:

Manages/supervises all functional managers who directly report to me ensuring that each of them perform as expected

Ensures that sales objective is achieved via seamless implementation of Sales & Marketing programs and with the required support of other functional groups

Resolves inter-departmental issues at times when functional managers reach a stalemate situation

Intervenes when processes are needed to be set aside during urgent situations

Submits reports to Regional/Head Office in Manila on a monthly basis detailing what has transpired with the business

Achievements:

Improved revenue in 2013 to US$13mio from US$11.8 the previous year via balanced advertising and promotions.

Reviewed and revised business processes to ensure better efficiency and effectiveness. This resulted to higher productivity among functional groups/departments resulting to reduced operating cost.

Provided guidance to functional/department managers, particularly Logistics Manager and Production Manager, to ensure consistent availability of finished goods via “just in time” ordering of RMs/PMs and timely production schedule.

Reviewed and approved CAPEX for machines/equipment in the plant that needed major repairs and/or require replacement.

DOLE PHILIPPINES, INCORPORATED

Packaged Foods Division

Country Director for Sales and Marketing

May 2008 – June 2012

Achievements:

Consistent growth in revenue and EBIT for the past 5 years (Revenue: 2006-US$12mio, 2011-US$25mio; EBIT: 2006-US$100k, 2011-US$1.2mio).

Streamlined business processes to ensure better efficiency and effectiveness.

DOLE PHILIPPINES, INCORPORATED

Packaged Foods Division

Country Director for Marketing

February 2006 – April 2008

Achievements:

Rationalized Marketing organization resulting to retention of a lean but highly competitive team.

Chaired the Distributor Management Committee tasked to evaluate and appraise current and potential distributor business partners. This resulted to higher business opportunities for distributors while increasing the company’s product placement/distribution.

Introduced new processes and systems to ensure expenses for marketing support have prior approval and are within budget.

Introduced “fiscal conservatism” in Marketing-related spending in order to avoid “budget starvation” towards the end of the business year.

Co-lead the divestment/sale of Quantum Foods Incorporated, a company engaged in national distribution of food products.

Directed a “clean-up” drive of bad orders/expired products among the distributors and retailers to improve service level to the company’s business partners. This improved order fill rate by 100%.

Achieved a modest net sales growth rate of 25% (or P113mio incremental sales) in 2006 versus previous year without “trade loading”, while improving company’s profit margin from 17% to 26%.

GENERAL MILLING CORPORATION

Director for Sales & Marketing

Consumer Products Division

September 2004 – February 2006

Achievements:

Reviewed and streamlined the Marketing and Sales organization by retaining/hiring those who possess required competencies. This resulted in 20% savings in salary/operating expense.

Rationalize distributors and retained those who can cope with the company’s growing business. This resulted to higher business opportunities for distributors while reducing the company’s risk in accounts receivables and credit management.

Developed a 5-year strategic plan for the Consumer Products Division with the intent of doubling the business every 2 years. This became the “roadmap” for the division in order to accelerate business growth.

Introduced new business opportunities/food categories that will help augment the current product portfolio. These will be targeted for launch starting middle of 2005.

Introduced “fiscal conservatism” in A&P spending in order to avoid “budget starvation” towards the end of the business year.

Directed a “clean-up” drive of bad orders/expired products among the distributors and retailers to improve service level to the company’s business partners. This improved order fill rate by 50%.

SPLASH CORPORATION

Head, Consumer Division

November 2002 – August 2004

Achievements:

Led & oversaw the analysis of trade & consumer marketing opportunities, development of trade & consumer marketing strategies, planning of trade & consumer marketing programs, and the seamless organization, implementation, evaluation and control of the total trade and consumer marketing activities of the entire product portfolio to achieve company goals of progressive profitability and continuous process improvements.

Oversaw current business undertaking in the aspect of sales, trade marketing, advertising and promotional activities.

Built and developed new businesses through domestic sales and marketing operations.

Facilitated and approved the general STO target / quota of the division and provided subordinates guidance in the proper forecasting/budgeting.

Maintained an equitable distribution between operational and promotional expenses as against profits generated by them.

Trained and developed trade and consumer marketing personnel resulting to increased competency levels and better performance.

Rendered overall approval to advertising and promotional activities, forecasting, sales and marketing strategies and projections.

Cascaded to trade & consumer marketing division personnel all vital information emanating from top management.

AJINOMOTO PHILIPPINES CORPORATION

Sales & Marketing Consultant

August 2001 – October 2002

Achievements:

Reviewed sales & marketing organization, including systems and procedures, and recommended changes/alternatives in order to improve efficiencies.

Recommended new product concepts that were aligned with the company’s core products.

Presented M&A (mergers & acquisitions) candidates and their company profiles.

UNILEVER BESTFOODS VIETNAM LTD., Ho Chi Minh City, Vietnam

Head of Marketing – Culinary (expatriate position)

February 2001 – July 2001

Appointed to current position by Unilever Asia Pacific reporting to the Foods Director.

Achievements:

Led the company’s integration process with Unilever Vietnam in a span of six months, a record feat in the global integration between the 2 companies.

Achieved smooth transition/integration with most employees being retained (and worked for the best and fair severance deal for those who were retrenched).

Rationalized business portfolio that resulted to improved profitability.

BESTFOODS VIETNAM LTD., Ho Chi Minh City, Vietnam

Country Manager & General Director (expatriate position)

September 1999 – January 2001

Appointed to current position after approval by Board of Directors in Bestfoods headquarters in New Jersey, U.S.A.

Achievements:

Coached/mentored marketing people as well as department managers that resulted to a more focused and professionalized local management staff.

Arranged overseas training/workshops/conferences for most managers/supervisors through network of colleagues from other affiliates. People development was one of the priorities in achieving business growth.

Increased company sales by more than 35% and significantly reduced operating loss by improving efficiencies and instituting cost-saving measures.

Vice General Director and Commercial Director (expatriate position)

February 1999 – September 1999

Became “de-facto” head of the company since former General Director was assigned in Shanghai, China.

Reportables were head of other departments (except Finance).

Achievements:

Sales continued to grow by more than 50%.

Introduced foodservice business as the 3rd core business.

Introduced tactical alliances with local, non-competitive companies to augment marketing activities.

Marketing Director (expatriate position)

March 1997 – January 1999

Tasked to form and lead marketing team in a start-up company operation.

Hired 2 local marketing persons.

Original work contract was for 18 months only but was requested by regional management to extend contract indefinitely due to impressive performance.

Achievements:

Launch/introduce 7 SKU’s of Knorr® products with 3 SKU’s added every year.

CAGR was about 60%.

Provided training not only to 2 marketing persons but also gave guidance to other managers in their respective fields (Purchasing, R&D, QA/QC, Production, Sales, etc.).

Introduced export as the 2nd core business.

CALIFORNIA MANUFACTURING COMPANY, INC., Paranaque City, Philippines

Business Unit Marketing Manager

October 1993 – February 1997

Managed the entire Knorr® business (total SKU’s: 54) and 3 reportables.

Also given the responsibility to manage and resuscitate the dressings (Lady’s Choice® mayonnaise and Best Foods® mayo magic) and bread spreads business (Lady’s Choice® and Best Foods® sandwich spreads) in 1996-1997.

Achievements:

Biggest achievement was that the Knorr® brand became dominant market leader in all categories it was in.

Total Knorr® business grew 8x from 1987. Sales in 1995 were over US$50Mio.

Dressings and bread spreads also became dominant market leaders and sales increased by 30% to US$40Mio in 1997.

Headed the strategic business unit to address significant issues affecting the business and this resulted to improved performance in terms of sales growth, profitability and market position.

Group Product Manager

August 1990 - September 1993

Tasked to mentor 2 persons (1 Product Manager and 1 Assistant Product Manager) and became responsible for Knorr® bouillons and soups (total SKU’s: 22).

Achievements:

From the 4th contributor to total company sales in the previous years, Knorr® became the 2nd contributor and had the highest gross profit margin.

Continued to co-develop advertising campaigns in order to increase further brand/product awareness.

Introduced task-force system to address rising costs in areas of materials sourcing, product formulation and production process. Part of the savings was ploughed back to marketing investments.

Product Manager

January 1989 - July 1990

Given a bigger responsibility to handle Knorr® bouillon (cubes and sinigang, Total SKU’s: 8), flagship product of the Knorr® brand Asia-wide.

Achievements:

Bouillon cubes grew by 130% and sinigang improved by 95% in a span of 1.5 years.

Success due to introduction of formulation improvements, cost reduction, increased promotions, and developing 2 TV commercials.

Accomplishments earned recognition and eventually received the 1989 President’s Award.

Assistant Product Manager

September 1987 – December 1988

Managed Knorr® liquid seasoning sauce and cup soup (total SKU’s: 11).

Achievements:

Grew Knorr liquid seasoning sauce by 105%.

Co-developed 3 TV commercials for Knorr liquid seasoning sauce and Knorr cup soup.

HEWLETT-PACKARD COMPUTERS

Account Representative

April 1985 - August 1987

Tasked to develop large accounts like Insular Life, Asian Development Bank, SGV, etc.

Achievement:

Introduced HP Laserjet laser printer in the Philippines in 1986.

Responsible for making HP Laserjet the leading laser printer in the country.

Personal Data:

Date of Birth: 15 August 1964

Marital Status: Married

Children: 2 (daughters)

References

Available upon request.

(Updated on May 19, 2019)

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