Fergal Carr New York, NY 646-***-****

adgv4a@r.postjobfree.com LinkedIn.com/in/FergalCarr/

Chief Digital Officer

Strategic Vision Creative Design Innovative Technology Publishing Product Development Technology leader with 15+ years of experience delivering award-winning solutions across technology, advertising, subscriptions, operations management, and corporate growth for Fortune 100 companies. Thought leader known for driving multi-million-dollar revenue gains, and developing technology and products to engage millions of users. Co-founded and scaled TBrand Studio, a best-in-class award-winning agency for The New York Times. Proven history of recruiting, hiring, mentoring, and leading high-performing, cross-functional teams across technology, product, development lifecycle, design, user experience, and advertising. Areas of Expertise

● Brand Management ● Profit & Loss (P&L) Management ● Ad Platforms & Native

● Team & Relationship Building ● Audience Development ● Product Development Strategy

● Digital Transformation ● Agile & Scrum Methodologies ● Subscriptions & Loyalty

● UX & User Research ● Publishing Technology ● Full Stack Technology

● Business Development ● Continuous Improvement ● Product Management Career Highlights

Scaled production and grew revenue by co-founding T Brand Studio Agency. Led all technology initiatives and strategic partnerships across platform, data, video and analytics—drove $100 million in incremental revenue over three years.

Forged distinguished partnerships with Google, Apple, Microsoft, and Facebook to increase distribution and scale 25%.

Drove 30% increase in digital subscriptions and $40 million in incremental revenue in owned and operated (O&O) distributed platforms by transforming digital media properties and developing mobile-first verticals.

Co-founded The New York Times Idea Lab—online brand and physical space —leveraging innovative technology to create over 50 products, unique experiences, and cross-platform opportunities, generating $27 million in revenue in two years. Professional Experience

Fergal Carr Consulting Inc., New York, NY

Chief Executive Officer, 2019 - Present

Digital media studio providing leadership and technology solutions to clients across technology implementation, product strategy, brand management, customer engagement, and business development. Built strategic partnerships with innovative companies to deliver solutions that shape the future of media, advertising, and technology. Client portfolio contains media, arts, health, hospitality, finance, advertising, and technology industries. Advise on start-up planning, product strategies, technical integrations, and operational planning and reporting. Consult clients on diverse topics as subject matter expert including digital media, publishing, subscriptions, advertising and technology.

Guide 10+ companies over 12 months on strategy and product management services.

Sit on board of two startups, one as CTO for a sports startup developing franchises, and contribute to nonprofit companies supporting SMB's during COVID-19.

Consulted digital media startup on strategy, pricing, and P&L management. Performed technical integration for program and affiliate revenue streams.

Hearst Media, New York, NY

Senior Vice President of Consumer Products, 2016 - 2019 Global diversified media and services company with over 360 businesses including A&E, HISTORY, Lifetime, and ESPN. Led digital transformation for newspaper division to initiate audience and revenue scaling products and technology services. Established data-driven culture focused on engagement and loyalty. Expanded digital footprint with a base of 45 million US visitors using specialized vertical products, mobile applications, and emerging technology. Managed large cross-functional team with full P&L responsibility across New York City, Houston, and San Francisco. continued…

Fergal Carr 646-***-**** adgv4a@r.postjobfree.com Page 2

Built out custom web and mobile applications for core and verticals channels including TSN TV, Datebook,GameTimeCT

Drove subscription growth 30%using branding and marketing strategies to improve customer acquisition, retention, upselling, cross-selling.

Led diverse cross-functional team using mentorship to create individual accountability within a data-driven, results-oriented environment across technology, product, design, UX, and marketing

Trained editors and executives on audience development techniques across digital properties and platforms, keeping users top of mind while building out best practices in user experience and user research to inform new feature evolution.

Oversaw engagement, acquisition and retention for digital subscription products; leveraged data and user insight to inform data-driven decisions across product roadmap planning, new content opportunities, and product marketing. The New York Times (2005 to 2016), New York, NY

Co-Founder and Head of Technology, 2014 - 2016

American newspaper company with worldwide influence and readership. Established in 1851 and awarded over 127 Pulitzer Prizes, more than any other newspaper.

Co-founded T Brand Studio Agency: oversaw end-to-end creation and publishing of award-winning branded content experiences for Fortune 100 brands. Led a highly skilled studio team of engineers, UX architects, and designers to establish branded content initiatives including 100+ data visualization, video, animation, and interactive programs; accommodated international demand from Hong Kong, UK, and France by opening a London office.

Launched processes to facilitate collaboration, critique, and creativity to drive progressively increasing revenue: $13 million year one, $30 million year two, and $60 million year three.

Partnered with 80+ agencies to create 200+ programs with features including paid posts, data visualizations, and white label solutions.

Head of Technology - Idea Lab & Ad Innovation, 2012 - 2014 Generated profit-driving sales, marketing, and consumer products. Prioritized projects to drive long-term value, identify revenue opportunities, and ensure product renewability.

Co-founded Idea Lab in partnership with R&D division to create short-term cycle products in custom workspace.

Launched iPad TimesAction app developed within the MRAID framework to deliver innovative reading experiences to customers and advertisers.

Director of Ad Operations Technology, 2009 - 2011

Oversaw advertising across NYTimes.com digital, mobile, video, and audio media channels. Created sales, marketing, and consumer products.

Managed media vendors and contract negotiations; responsible for over 60% of company advertising revenue.

Migrated NYTimes.com proprietary ad server to Google DoubleClick platform to enable new advertising revenue.

Instituted strategic initiatives to expand sales portfolio and generate revenue streams by penetrating emerging markets and platforms including iPad, iPhone, Android, BlackBerry, video, and audio podcasts. Early Career Experience

Manager of Emerging Technology, The New York Times, New York, NY (2005 to 2008) Graphic Designer, Cyberworks, Inc., New York, NY (2004 to 2005) Education

Bachelor of Science (BS), Interactive Media Design University of Ulster, Derry, Ireland Business Leadership Program (BLP) Seton Hall University, South Orange, NJ Awards & Acknowledgements

● Cannes Lions Mobile Gran Prix Virtual Reality Mobile (2016)

● Hottest in Native Adweek (2015)

● Best Publishing Platform Digiday (2015)

● Punch Sulzberger Award for Excellence Print, Digital, or Visual Journalism (2013)

● Publisher Award for Excellence Print, Digital, and Visual Journalism (2009, 2010, 2011, 2012, 2014, 2015)

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