Rafik Biri

Montreal, Quebec, Canada

Tel.: 514-***-****

adgtmu@r.postjobfree.com

CAREER STATEMENT

* ***** ** ******** ********** in various roles from eCommerce Specialist, Digital Marketing support and Adobe Campaign Email Specialist

I am an Adobe Campaign specialist (ACE certified) and well versed in the design, implementation and execution of email and direct mail campaigns, as a technical consultant I have developed and implements solutions like building workflows and components.

I have always been fascinated by new web approaches and online marketing and can bring my skills and energy to your team.

I provide support to account managers and coordinate resources in web assigned projects, ensuring quality control of diverse digital content.

I have experience working with a Fortune 500 company and digital marketing agencies, where I was able to define and implement the digital and social strategies for both the company and their clients.

I am very comfortable working in an Agile environment which allows me to focus on the quality of the product, keeping in mind the objectives of the company and its stakeholders.

EMPLOYMENT

M2 Partners Global, Digital Technology Developer Consultant (Montréal, Canada) (https://m2partnersglobal.com/)

Feb 2020 - Aug 2020

M2 Partners focus is Adobe Campaign & the Integration with the Other Solutions within the Adobe Marketing Cloud.

Specialties

Strategy, consulting, digital, technology, operations

Responsibilities

As a consultant for M2 Partners, I have assisted my client by developing Adobe campaign solutions to:

Build, execute and deliver accurate audience data for assigned campaigns using marketing automation tool

Provide configuration and enhancement of Adobe campaign (Classic & Standards).

Provide advanced-level development, testing, debugging and documentation skills

ACCENTURE, Digital Technology Developer Consultant (Montréal, Canada) (https://www.accenture.com)

Sept 2018 - Feb 2020

Accenture is a consulting firm that has three main service lines: management consulting, technology, and outsourcing.

Specialties

Strategy, consulting, digital, technology, operations

Responsibilities

As a consultant for Accenture, I have assisted my client by developing forms solutions for their CRM tool ELOQUA my day to day tasks was:

Work with the Digital Delivery team to provide Eloqua development and quality assurance for the planning, building, testing and deployment of HTML- / Cloud Connectors- / APIs-to-Eloqua forms and data

Provide configuration and enhancement of Eloqua programs.

Provide advanced-level development, testing, debugging and documentation skills

MUNVO, Adobe Campaign consultant specialist (Montréal, Canada) (http://munvo.com/)

Jan 2018 - Jul 2018

Munvo is a leading marketing technology consulting firm assisting global companies with their marketing solutions. Our services include implementation, management consulting and marketing run services

Specialties

IBM Marketing Solution, Adobe Marketing Campaign Solutions, SAS Marketing Solutions, Enterprise Marketing Consulting, Enterprise Marketing Solutions, Marketing Solution Specialists, and Personalized Training for IBM, Adobe and SAS Marketing Solutions

Responsibilities

As an external consultant for Munvo, I have built technical workflows to import marketing data for ongoing marketing campaigns for several of their clients. Some of my tasks:

Reviewing client marketing campaigns and marketing operations requirements.

Conducting Design workshops to accurately establish specifications on how to best configure marketing solution module(s) adopted by the client.

Implementing software configuration and data mapping required to run the client marketing campaigns or marketing operations.

Assisting clients in developing and testing high-performance marketing campaign flowcharts according to specifications established during Design sessions and by campaign briefs communicated by client marketing personnel.

Drafting of reports, dashboards, and KPI for clients.

Client coaching and training on the best practices related your respected marketing software.

Building ETL workflows

Key Achievements

Implementing adobe campaign standard new version

Helping the marketing team to manage the tool

INTACT Assurances, adobe campaign operator specialist (Montréal, Canada)

Oct 2017 to Dec 2017

(https://www.intact.ca/)

Intact Insurance is Canada’s leading provider of home, auto and business insurance, ranked “Highest in Customer Satisfaction with the Auto insurance claims experience”

Responsibilities

As an external consultant for HAYS Canada, assigned to Intact insurance project, I acted as the liaison between the marketing team and the Neolane team activities. My role was to provide the necessary support to the business to help launch their different communication programs for 3000 000+ subscribers.

At the beginning of my term, I found two teams working in silos. I worked with the project administrator to implement a better way for the marketing and the tech team to work together.

My day to day tasks was to manage the deployment of email campaigns and integrate the email template from PSD to HTML. I also built some technical and campaign workflows as well, and edited data schema and personalisation blocs, AB testing workflow and reporting.

My achievement was to convince the marketing team to start producing a guideline to support all our communications (Coverage, Newsletter, Claims, adhoc). After they saw the added value, with the sample I built, the executives assigned a budget to my team to start producing the communication guidelines.

I also built an AB testing workflow from scratches, for testing two differents subject lines for the fall 2017 newsletter.

COSSETTE, Campaign and Data Operations Specialist (Montréal, Canada) 2015-2017

www.cossette.com

Cossette is a Canadian marketing communications company that provides integrated communications services.

Specialties

Apps & Digital Platforms Development, Mobile Marketing, Brand Activation, Relationship Marketing & Social CRM, Branding & Design, Social Media, E Business, Sponsorship & Events, Market Research, Strategic Planning, and Media Planning, Buying & Analytics

Responsibilities

As a campaign operator, I was assigned on 2 different projects. The first project was VIA rail Canada, the largest railroad company in Canada with 4 605 000 subscribers.

My day to day tasks was to work with account managers to prepare the campaigns by:

Develop business requirements documents including, but not limited to, data management, campaign segmentation, campaign decision trees, test and control segments, list generation and deployment criteria

Manage VIA Rail campaign execution

Integration, implementing html template for VIA Rail campaign.

Manage email campaign documentation process, including naming conventions and quality assurance practices

Create test plan for Client validation.

Provide support and maintenance for previous campaign releases.

Responsible for uploading/releasing the promotional content on time for all promotion campaigns with appropriate quality, content and functional checks are performed.

Manage marketing requirements of innovative marketing landing pages or page Templates on the content management system (Drupal)

The second project was SAQ, a provincial Crown corporation in Quebec responsible for the trade of alcoholic beverages within the province of Quebec, Canada, with 1 200 000 subscribers

I managed the production of SAQ email campaign, deployment and reporting.

That project was the most interesting ever because, I attended the development team for the campaign workflow automation processes (content matrix import, content tiles, customized products tiles matrix import) by QA and writing some script in the data schema and personalisation blocs.

My best achievement was to design with a senior developer the customized product import workflow for the weekly newsletter. I brought the idea and designing the workflow, the developer was supporting me by correcting my script and offering me guidance through adobe campaign.

RACEDATA, Digital Marketing Specialist (Montréal, Canada) 2014-2015

Consultant for FCB (media agency), Air Canada project.

Race Data is a team of highly qualified marketing intelligence professionals with decades of expertise in database marketing and management, IT, marketing analytics, and strategic planning.

http://www.racedata.ca/

Specialties

Apps & Digital Platforms Development, Mobile Marketing, Brand Activation, relationship Marketing & Social CRM, Branding & Design, Social Media, E Business, Sponsorship & Events, Market Research, Strategic Planning, and Media Planning, Buying & Analytics

Responsibilities

As a consultant for FCB Montreal, assigned to the Air Canada project, I was responsible for deploying several e-mail campaigns each week in an environment to more than 5000 000 of Air Canada subscribers and prospects while maintaining excellent customer relations and service delivery.

Work with account managers to prepare the campaigns and reporting.

Integration, implementing html template for Air Canada campaign.

Create test plan for Client validation.

Deployment of Air Canada email campaigns

Report campaign results, including daily success/failure reports

This project was a very challenging one with 3 campaigns by week and an important QA validation process to build from scratch. I learn a lot about Neolane (Adobe Campaign) with Air Canada and I retain valuable information that will help me in my future mandates.

INSIGHT Enterprise Inc., Web Specialist (Montréal, Canada) 2011-2013

Insight Enterprise, Inc., a leading provider of a wide range of computer products from leading brands, advanced software and services, helps companies worldwide to manage and secure their IT environment. Located on all continents, Insight offers the guarantee of a personalized customer relationship in 191 countries, knowledge of the business, technical expertise and management tools necessary to facilitate your choice.

Website: https://ca.insight.com/

Responsibilities

Responsible for driving revenue to the Insight.ca website through the merchandizing of the website as well as through various e-marketing vehicles (email newsletters, writing and dispersing press releases, advertising, etc.)

Analyze trends and evaluate marketing campaigns.

Contribute to the positioning of company portals ensuring alignment with business strategy and corporate objectives and participate in the development of new features and web tools.

Creation of digital marketing campaigns and marketing demand generation such as banner advertisement, social media network advertising.

Define, implement and maintain the eCommerce strategy standards, best-practices and functionality to create a consistent and exceptional client experience.

Responsible for all online marketing promotional campaigns including regular communications such as electronic newsletters and product-specific marketing communications.

Work with 4 products managers and several manufacturers and partners on the digital campaigns by gathering all specifications and requirements needed.

Collaborates with programmers, database administrators and application developers to integrate and manage automated web content and services.

I used different tools for my responsibilities and key tasks such as:

1. Web Portal:

2. CMS: Adobe CQ5

3. Email Marketing: Exact Target

4. Report: Coremetrics

5. Graphic Conception: Photoshop CS6

SKILLS

HTML, CSS, JS

CMS: WordPress, AEM

Analytical Tools: Google Analytic

SQL Server 2008

Adobe Creative cloud: Photoshop, Premiere, Dreamweaver…

UML: creating views, diagrams and models of elements

Suite OFFICE

Microsoft Project

Adobe Campaign

Exact Target

Mailchimp

PROFESSIONAL QUALIFICATIONS

ADOBE CAMPAIGN DEVELOPER (ACE) – 2018

EDUCATION

Lasalle College (Canada) 2014

• AEC Integration web & multimedia

HEC Montreal (Canada) 2010-2012

• Business analyst of information system (2011) (credits earned)

LANGUAGES

French (native)

English (spoken and written)

Contact this candidate