Manager, Marketing Operations

Zelis (Bedminster, NJ) July 2019-present

• Build out annual exhibiting, sponsorship, communications, and fundraising plans in alignment with enterprise and individual business unit goals.

• Manage 50+ corporate partnerships and presence at industry and partner conferences/events including budget/expense management, onsite and internal logistics, and artwork development with graphic design team.

• Management of annual Forum with a $1.5 million budget. Including, but not limited to, sponsorship and registration management, communications, payments, and negotiations; quality assurance testing for print and digital collateral and web assets; site visits; brainstorm creative ideas to ensure year over year attendance and buzz.

• Create ROI tracking program for annual $800,000 partnership budget.

• Utilize Salesforce and Pardot for all communications and campaign management.

• Function cross-departmentally to support sales, account management, and marketing objectives.

• High visibility to CEO, Executive team, board members, and investment stakeholders.

• Organize quarterly board meetings and annual operating, planning, and strategy retreats by sourcing and contracting properties, necessary vendors, itineraries, and onsite management.

• Work intimately with CEO on high profile, luxury client events and quarterly client calls.

• Ensure legal compliance in all contracts and branding efforts.

• Led logistics, planning, creative development, and onsite management of large company ‘wedding’ event on the San Francisco Bay with key clients and partners in attendance to support merger announcement with a splash. Digital Marketing Project Manager, Account Manager Creative Marketing Alliance (Princeton, NJ) February 2016-July 2019 Manage and proactively roadmap all digital and traditional marketing efforts for B2B and B2C clients in the consumer, professional services, lighting, financial and healthcare industries. Responsibilities include:

• Provide end-to-end project management on website development, publication, programmatic advertising, email marketing, lead generation, search engine optimization (SEO), pay-per-click (PPC)/Google AdWords, social media, and display advertising campaigns.

• Collaborate with internal cross-departmental stakeholders and external vendors and clients to manage the design, development, and implementation of projects on-time and in-budget.

• Execute hyper-targeted, geo fenced programmatic campaigns across the US. Includes content and visual development of supplemental email and webinar programs, as well as landing page development and sales/customer service handoff strategy.

• Lead print and digital weekly, monthly, quarterly publication process through working in tandem with content development, creative, digital, and quality assurance teams. Manage e-communications distribution list and content creation.

• Align overarching business and marketing goals with omnichannel digital and traditional strategies to increase participation, education, and engagement across web and social platforms. Work hand-in-hand with brand development to develop value propositions and buyer personas per product line to drive high-impact tactical execution.

• Highlight potential risks and act proactively to resolve issues, as well as recommend web and digital improvements/optimizations.

• Establish project scope requirements, budgets, key performance indicators (KPI) and monitor milestone progress via campaign performance dashboards. Complete annual AGI forecasting and reporting. SAMANTHA JOERGENS

• Monitor, analyze, and report on Google Analytics, Adwords, and email marketing metrics to provide optimization recommendations and develop narrative for executive team.

• Act as central point of contact for web and digital marketing development by management of account and cross- departmental teams.

• Develop detailed creative briefs for web, content, design, and social teams to ensure cross-functional team consistency and deliverable cohesion.

• Mentor content development, web, and social media teams in building impactful creative assets and align each deliverable strategically.

• Independently complete WordPress updates, layout email marketing campaigns in a variety of programs, develop content and layout of landing pages, and write ad copy to support team in times of quick-turnaround project requests.

Public Relations, Social Media, and Events Manager Artisanal PR (Flemington, NJ) 2011-2016

• Handle intake of clients to establish goals, key performance indicators, timeline, and ongoing strategy for clients in restaurant/food & beverage, beauty, health & wellness, and consulting.

• Drove online customer acquisition and engagement strategy resulting in increased monthly new customers average by 284% over a 12-month period.

• Develop content calendars, lead influencer campaigns, manage community engagement across social media channels to achieve a 97.8% organic reach growth and 304.5% organic engagement growth over a 5-month period.

• Led production of large scale, celebrity-hosted gala to raise funds for cancer patients in New Jersey and increased annual funds by 1400% in one year.

Education

BACHELOR OF ARTS, Communications + Public Relations Fairleigh Dickinson University

2009-2013

Phone: 908-***-**** Email: adgtj1@r.postjobfree.com

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