Sales Social Media
Resume:
SAAD KHAL-LAAYOUN
**** *** ***., ***. **, New York, NY 10028
adgtd3@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Empire Merchants June 2014-Current
Astoria, NY
Accounts Development Specialist
Banfi \ Excelsior \ Fetzer
ROLE AND RESPONSIBILITIES:
Key Account Management:
Targets top 75-100 On-Premise key accounts and drives distribution and usage of select Banfi \ Excelsior \ Fetzer brands.
Develops direct relationships with those key accounts.
Looks for opportunities to expand Banfi \ Excelsior \ Fetzer brand visibility via menu lists, and special events within the assigned account list /market.
Develops programs for assigned key accounts to achieve brand presence via menu listing, and increased profitable growth.
Follows-up to ensure activations are executed as planned.
General reporting of account opportunities, and programs
Education is a focus of our brands to the accounts and consumers where applicable to gain awareness.
Use information to aid sell in.
Coordinate with local Banfi \ Excelsior \ Fetzer Management and Distributor management as needed to ensure maximum efficiency (eliminate redundancy)
Conducts wait staff training and develops incentive programs on a regular basis to insure that all brands are on the forefront of the staff’s mind within targeted establishments.
Brand Building:
Provides input to the National On-Premise Management team to support planning and development of the tactical budgets for the upcoming year.
Offer and schedule tasting events, menu creation in assigned key accounts.
Monitor and report competitive supplier or other volume increasing activity in assigned key accounts as a means to improve future Banfi \ Excelsior \ Fetzer brand promotion/strategy in On-Premise channel and key accounts.
Work within guidelines defined by Banfi \ Excelsior \ Fetzer PR team to increase brand awareness through social media and social networking sites.
Distributor Management:
Coordinate the execution of orders and agreed to programs in assigned key accounts following the blueprint developed by Banfi \ Excelsior\Fetzer Field Sales management and in conjunction with distributor sales teams, with Distributor On-Premise teams and Banfi \ Excelsior \ Fetzer Field Sales Management
Work with key On-Premise sales people from distributor network to drive distribution, awareness and trial for priority brands in assigned key accounts (coordinated with local Banfi \ Excelsior \Fetzer Field sales team).
Conduct periodic meetings with key distributor On-Premise sales teams to educate and inform about Banfi \ Excelsior \ Fetzer programs and initiatives
Empire Merchants April 2005 –June 2014
Astoria, NY
Vintage Division Sales Representative
Represent over 75 top restaurants and retail outlets in Manhattan.
Collaborate with suppliers in presenting their wine portfolio to clients through dinners and tastings.
Educate restaurant staff through discussion and tastings. Offer customer tastings in retail outlets.
Experience and knowledge of domestic wines to include California, Oregon, New York, and internationally, France, Italy, Spain, Portugal, New Zealand, Australia, Argentina, Greece.
Have increased sales for top suppliers by as much as 20-25%.
Rue 57 Brasserie Sept 2003 – Sept 2004
New York, NY
Restaurant Manager
Responsible for hiring, training and managing and supporting FOH staff of over 75 employees. Established Service Standards for FOH to effectively improve the level of service and heighten the guest experience.
Revenues increased 20% over the last year due to proactive management decision-making, implementing more rigid inventory controls, cost/savings through smart purchasing, education of staff to Brand awareness productiveness, training staff on upsell techniques, minimizing labor expense where possible.
Organize and oversee private parties ranging from 20-150 guests.
Parlay Lounge Jan 2003 – Sept 2003
New York, NY
General Manager
Handled all wine and liquor ordering, maintenance of par levels (inventory control), payables and payroll duties.
Responsible for all wine and liquor sales and daily operations including hiring and training staff (bartenders, security, BOH).
Promote business through website and featured DJ’s. Book and oversee private parties for high-profile clients.
Zitoune Restaurant Sept 2001 – Dec 2002
New York, NY
General Manager and Owning Partner
Led team for restaurant opening during 9/11 aftermath. Involved in all aspects from purchasing wine and liquor to sales and business promotion to hiring and training qualified staff. Ensured all health, fire, building codes were met in a timely fashion and all licensing in place for opening.
Created and implemented menus and wine lists, purchasing all restaurant supplies, inventory control, payroll.
After one year, sales increased 45% compared with the first 8-month period due to strong marketing strategies, consistently high quality of food paired with exemplary service and cost effective spending.
San Domenico Sept 1998 – Aug 2001
New York, NY
Restaurant Manager
Originally hired as a waiter (1 month), promoted to Captain (2 months) and became a Manager with support staff of 45.
Responsible for booking in-house and off-site functions in addition to press parties.
Daily operations to include responsibilities of inventory control and training and supporting floor staff.
EDUCATION
Hassan II University
Casablanca, Morocco
Masters Degrees in Philosophy and Physical Education (1986)
Languages: English, French, Arabic, Italian.
INTERESTS
Cooking, wines, travel and sports.
References available upon request.
SAAD KHAL-LAAYOUN
1574 2nd Ave., Apt. 4N, New York, NY 10028
adgtd3@r.postjobfree.com
To Whom It May Concern:
Please accept my resume in application for the position of FSM in your company. With over 25 years of experience in the wine and food industry, this has helped me foster a positive attitude and empowered me with the knowledge necessary to perform in a diverse marketplace.
Throughout my career, I have been fortunate enough to represent establishments with reputations for outstanding service and consistently high-quality products.
I am looking forward to meeting you and hope you will find me to be a valuable addition to your team, bringing with me the knowledge and experience to make an immediate contribution to your company.
Please feel free to contact me at 646-***-**** or at adgtd3@r.postjobfree.com.
Sincerely,
Saad Khallaayoun,
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