Susan Rae Baker

adgr9j@r.postjobfree.com

443-***-****

Business Development and Healthcare Marketing Professional

My intention is to take my passion, drive and perseverance and utilize my strengths and expertise to energize your community or organization’s future growth. I am always open to new challenges. My history includes great success in the development, growth and maintaining of a healthy Census. I have built a strong business network throughout Northern Virginia and New Jersey, Helping people make difficult life changing decisions and transitions is high on my list of gratifying work. I seek to start and end my day having made a positive difference in someone else’s life.

Senior Living, Assisted Living ● Skilled Nursing ● Long Term Care ● Rehabilitation,

Home Healthcare ● Memory Care ● Palliative Care ● Hospice Care ● Hospitals

PROFESSIONAL EXPERIENCE

Currently with Amedisys as a Hospice Liaison

In New Jersey.

Professional Healthcare Resources

Hospice Liaison, Northern Virginia

Responsible for creating sustainable relationships with Assisted Living, Independent Living, Memory Care, Skilled Nursing Facilities, Rehabilitation and Home Health Care agencies along with Hospitals in Northern Virginia to secure patient referrals for Hospice, Home Health and Palliative Care

Highly successful creating collaborative relationships resulting in preferred provider arrangements with many communities in Northern Virginia, enabling company to serve more people

Successful in increasing census for both Hospice and Home Health Care services within first six months; maintain and grow census and enhance company’s brand awareness in Northern VA

Engaged with Inova C-Level executives to provide opportunities to collaborate on projects serving the senior market

Successful in reaching out to the new CEO of Inova Fairfax, initiating a stronger marketing presence with Inova

Created new marketing strategies to generate potential partnership opportunities and increase census

Conduct family meetings to guide them through the difficult times and to create a plan that would be of most value

Provided Care Planning meetings with clinical teams at numerous communities

Performed onsite evaluations for Hospice eligible patients and coordinated admissions

Consulting with Various Healthcare Providers

(Senior Living Software Developers to Home Health Care)

Consulting and contract work for Marketing and Social Media Development

Developed and increased presence on Social Media, to include LinkedIn, Twitter and Face Book

Created articles for LinkedIn that gained over 1,700 views

Increased their Social Media presence by 75% in one month

Engaged with C-Level Executives to arrange free demos of the product that would lead to sales

Responsible for creating strong relationships with Assisted Living, Long Term Care, Rehabilitation facilities and Hospitals

Reviewed and created effective marketing materials

Assisted other marketers with their territories to maintain and increase census

Worked with the Managing Director to introduce her to strong contacts that would serve to bring them referrals

Provided guidance on how to maintain a presence in the community, as well as build trust as the company was struggling to gain and maintain a desirable and profitable census

Heartland Hospice

Account Liaison in Northern VA

Responsible for forming lasting relationships with Assisted Living, Long Term Care, Rehabilitation and Home Health Care agencies to gain referrals for Hospice and Palliative Care referrals

Produced regular Palliative Care admissions as well as Hospice Care

More than doubled my starts of care quota in the first month and continued to exceed goals monthly

Created numerous new marketing initiatives to acquire new accounts and increase referrals

Conducted family meetings and provided some level of social services

Excellence in service to provide the best care for our patients and their families

Provided care planning meetings with clinical teams from a variety of facilities

Performed onsite evaluations for Hospice eligible patients and coordinated admissions

Acquired contracts with The Virginian and Regency Care of Arlington

Opened the door at the Inova Hospital Systems for Palliative and Hospice Care

Credentialed our Medical Director at many Assisted Living facilities and as the Medical Director at Regency Care of Arlington

Created a collaboration with Sunrise Senior Living throughout Northern Virginia

Domain Medical Home Health, Northern VA

Account Liaison

Responsible for developing strong key relationships with Hospitals, Assisted Living Facilities, Long Term Care, Independent Living, Rehabilitation and Hospice companies to gain their trust and referrals

Created new marketing strategies for a newer company that was struggling to get a foot hold in the area

Created events and networked to make new contacts and maintain a presence in the community for the company

Cambridge Healthcare Management, LLC, Northern VA

Admissions Liaison

Responsible for building relationships with case managers at hospitals in my territory

Gained referrals from hospitals for admission of their patients to our Rehabilitation Program, Respiratory Unit, Long Term Care and Dementia Unit

Reached, maintained, and exceeding census

Provided In-service programs to hospitals to bring increased awareness the company’s services

Excellence in developing relationships at Inova Loudoun, Reston, Fair Oaks, Fairfax Hospitals including Virginia Hospital Center, Mt. Vernon, Potomac, Holy Cross, National Rehabilitation Hospital, Washington Hospital Center and Specialty Hospitals of D.C.

Provided successful In-service presentations at Loudoun, Reston, Holy Cross, Washington Hospital Center, and Fairfax Hospital

Successfully helped the admissions team reach a “milestone” in their census and Q Mix Exceeded expectations for weekly admissions and repeatedly reached bonus at the maximum allowed

Sunrise Senior Living, McLean, VA

Director of Community Relations

Responsible for Sales and Marketing for the Flagship Community of Sunrise

Built external business development and strengthening referral source relationships

Exceeded monthly sales goals

Exceeded expectations for client relationship building/external business development

Developed, maintained and Increased census for the community at 98%

Created marketing strategies and educational seminars for the public and new prospects

Developed liaisons with other like communities to maintain census through sharing leads SSL could not take

Provided excellence in networking throughout NOVA and D.C. and well known by all in the healthcare field

Held position on the Ethics Board at Health South Rehabilitation Hospital

Developed strong relationships with NOVA Hospital case management offices

Billing Depot, NJ

Project Management Consulting

Developed and marketed a new medical billing company that specializes in medical billing, collections and medical practice management consulting

Successfully obtained contracts with medical practices and performing medical practice management consulting

Designed and implemented marketing strategies along with appropriate contracts designed to engage medical practices with the company’s services

Responsible for team leadership and training of new independent contractors

Successfully acquired their first client which kicked in their first investor

Franklin Care Center, NJ 2002 – 2003

Interim External Case Manager – Admissions Liaison

Reviewed and evaluated patients for Rehabilitation, Subacute or Long-term care

Developed professional relationships working through hospital social workers and physicians, providing referrals needed to appropriately fill available beds

Helped maintain and improve the facility’s census

Immedi Care – Urgent Care Center, NJ 1995 – 1998

Project Manager – Consultant

Responsible for planning, designing and developing an Urgent Care Center from the ground floor construction

Developed and led a medical team through daily operational functions

Developed and implemented roles and standards for each job description

Managed medical billing and the transition from private pay to managed care

Participated in all phases of medical assisting, testing procedures, phlebotomy, and minor surgery

Planned and organized grand opening celebration on budget and ahead of schedule

Developed successful marketing strategy for facility

Negotiated special purchasing agreements which reduced overall supply cost by 25%

Human Resource responsibilities including candidate interviewing, employee hiring and termination

Medical Associates of East Brunswick, NJ 1992 – 1995

Project Manager – Consultant

Responsible for restructuring and managing two (2) medical offices in a family practice within a satellite group under the direction of Saint Peters Medical Center and Medical Associates of East Brunswick

Upgraded office efficiencies to comply with audit requirements

Obtained 100% pass rate for insurance audits

CONTINUING EDUCATION AND OTHER ATTRIBUTES

Certified Life Coach Rhema International, Certified Coaches Alliance

Certified Assisted Living Administrator – Assisted Living Federation of America University /Argentum

Certified Medical Assistant and Medical Practice Manager

AFFILIATIONS

Former member of NOVA Senior Advisory Counsel

Former Member of the Ethics Board for Health South Rehabilitation

Member of The National Press Club, D.C.

Business Networking International

International Coaching Federation

International Guild of Professional Consultants

Argentum/ALFA

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