Digital Marketing Manager
Resume:
M A T T R O B E R T S
M A R K E T E R
PROFILE
I have 10 years of diverse
marketing experience. I’m both
creative and analytical. I bring a
boat-load of energy to every
company I work with and love
working with people who are
passionate about what they do. I
get excited about new ideas and
viewing problems with an out of
the box mentality. I’ve also
experienced a bigfoot sighting.
Lets chat…
CONTACT
adgorn@r.postjobfree.com
EDUCATION
B.S. Psychology
Brigham Young University -
Hawaii
Laie, HI
EXPERIENCE
Vice President of Marketing
MarcomCentral San Diego, CA Jan 2017 - Sep 2020 I was hired as the head of marketing to overhaul the department. MarcomCentral was a 20 year-old company that hadn’t changed its marketing methods in the same amount of time, but had just been acquired and received a round of funding. I was brought in for my digital and inbound marketing expertise to execute a modern marketing strategy.
During my first two years the team size and marketing generated revenue doubled.
I was responsible for all global marketing efforts, which included marketing supplementation with our parent company, Ricoh™.
I oversaw two rebrands, website launches, and was responsible for 97% of net new revenue.
As an executive I lead projects outside of marketing such as product launches, complete customer journey mapping, comprehensive company analytics including revenue attribution, and internal education. Marketing Executive
MainPath Marketing San Diego, CA Jan 2016 - Dec 2016 MainPath Marketing is an agency that provides outsourced marketing teams to high-growth companies. That role is best described as an outsourced CMO. I created go-to-market plans for companies and used both internal and external teams to accomplish them.
I managed over 20 clients primarily in the B2C consumer goods industry.
The agency’s proficiency and niche was in product launches, oftentimes the very first public go-to-market campaign at the company.
I acquired a lot of experience seeing how different companies manage marketing strategies. Over the course of the year I was able to participate in 20 different marketing departments concurrently. M A T T R O B E R T S
SKILLS
Digital Marketing
Content Marketing
Inbound Marketing
Analytics
Lead Generation
Leadership
Sales Enablement
Google Analytics
WordPress
INTERESTS
Running, Cycling, Triathlon,
Fitness, Health, Technology,
Travel, Cooking, Outdoors,
Sports, Competition, Software.
EXPERIENCE (CONTINUED)
Independent Contractor
Consultant United States 2012 - 2017
I spent a lot of time as a contracted marketing employee operating in various roles. My contracts ranged from 3 - 9 months and I used them to acquire as much diverse experience as I could. I took roles that primarily involved scaling marketing departments. I repeatedly implemented CRMs, marketing automation workflows, websites, and content marketing engines. I latched onto digital marketing and the inbound marketing methodology and have grown with them since.
Intern / Asst. Marketing Manager
Airbnb Laie, HI Feb 2010 - Mar 2012
I worked part-time as an Airbnb intern as a part of a college research program and then as an assistant marketing manager during the summers. I studied psychology with an emphasis in consumer behavior and helped a team at Airbnb create personas for their entrance into the Pacific Southwest region. I also helped with host acquisition campaigns involving social media, paid advertising, and general digital marketing efforts. REFERENCES
Coleman Kane
CEO
MarcomCentral
adgorn@r.postjobfree.com
Jim Van Natter
EVP of Sales
MarcomCentral
adgorn@r.postjobfree.com
Jody Scheldt
Director of Marketing
MarcomCentral
adgorn@r.postjobfree.com
Claire Martin
Content Marketing Manager
MarcomCentral
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